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Happy New Year!
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From all of us here at Adams Jette, we offer
you our best
wishes for the coming year and our hope that you
and yours are safe, healthy, happy and
prosperous.
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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Your brand is not your name and logo
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[A monthly article written to help you
get more people to buy your products and
services.]
"We need to re-brand ourselves," a client
said recently.
What he meant, of course, was he
wanted to revisit his name, logo and overall
"look," perhaps
freshen it up, present a new face to his
customers.
That is considerably different than
changing your brand.
So, what's the difference between your
name/logo and your brand?
Plenty.
Your name is a word or phrase that
identifies your business and differentiates
it from every other business in the
marketplace.
Your brand, on the other hand, is
what people think of when they think of your
business.
For example, McDonald's has its name and
its logo.
But it also has its reputation.
What do you think of when you think of
McDonald's? Whatever you think,
that's the McDonald's brand.
Everything about you affects your brand.
The look of your
website, the way you handle customer
complaints, the tone of your advertisements,
the way your employees present
themselves, the quality of your products
and services, even the typos in your
newsletter--everything has an impact on what
people think about you. Everything
affects your brand.
In other words, you determine your name
and logo but your brand is what your
customers say it is. That's not to
say you can't influence what people think of
you, of course. Are you doing everything you
can to
ensure yours is a positive brand?
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e-Shopping hot and heavy in Canada
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Remember that security concern everyone had
about giving out their credit-card numbers to
make purchases in the Internet? Well, it
seems more and more people are taking the
plunge.
According to Statistics Canada, in 2007 (the
latest figures available), goods purchased
online totaled $12.8 billion dollars, up 61
percent from the year before. The same
report tells us that 8.4 million Canadians
are purchasing online.
It's a tremendous revenue opportunity for business. If
you'd like to get in on the fun, give us a
call at 613-235-05445. We can help
make it happen.
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FEATURED CLIENT:
J.A. Laporte's Flowers and Nursery
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When Roger Laporte first began selling
vegetables and produce in the Byward Market
in 1960, little did he know that four
generations later, Laporte's would be a
household name in Ottawa's east end. J.A.
Laporte's Flowers and Nursery, located on Old
Montreal Road in Cumberland, is now run by
Jean and Estelle Laporte with a fifth
generation waiting in the wings. "Customers?
What customers?" asks Jean. "These are our
friends!"
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What our clients are saying...
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"As well as the fast and friendly
service, what I appreciate most is their
careful attention to detail while still
keeping an eye on the big picture."
Susan Mogensen
International Policy Governance Association
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QuikTip
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the other PMS -- Printing inks are
classified using the Pantone Matching System,
or PMS, an industry standard that assigns a
unique number to a particular colour and
shade of ink. PMS colours come in different
varieties.
The most common types are "coated" and
"uncoated," which refers to the type of paper
the ink will be applied to. (Although they
are essentially the same shade of blue, 282C
will look brighter and more vibrant than
282U. This is because coated paper causes
inks to "stand up," whereas ink applied to
uncoated stock will be absorbed into the paper,
giving it a flatter appearance.) A
"one-colour," "two-colour" or "three-colour"
offset print job means that the design calls
for only one, two or three different
PMS-identified inks.
On the other hand, "process" colour, also
known as four-colour or full-colour printing,
uses only four standard inks: cyan (blue),
magenta, yellow and black (CMYK). Together
they can be combined to approximate--with the
emphasis on approximate--any colour.
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