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Happy anniversary!
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When we launched this newsletter in September
of 2006, we remember thinking that keeping on
top of it would be tough—especially
given the regular workload.
Twenty-four months and we haven't missed a
deadline. Why? Two reasons, really. One, we
love doing it and two, we never run short of
great
ideas! If you have an idea you'd like to
share, get in touch—we'd love to hear
it. Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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Stack your team with top performers
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[A monthly article written to help you
get more
people
to buy—or buy in.]
Whether you are hiring a salesperson, a
front-line
clerk, a customer-service representative or
an assistant, wouldn't it be nice to be able
to spot the best of the best from among all
those resumes sitting on your desk? What
makes a top performer, anyway?
Jim Jacobus, a sales consultant, coach,
speaker and the force behind "A" Players
only!,
says his company's research indicates there
are four traits that all top sales performers
seem to share. But whether you are in the
corporate sector, the public sector or the
non-profit sector, we think these traits
would be good benchmarks for hiring anyone.
- Resiliency. This is the simple
ability to bounce back. In sales, not
everything goes your way every time.
Sometimes you lose to a competitor, you miss
an opportunity or you just hear an emphatic
"NO." Top performers see the bigger picture.
They have lots of stuff in the sales funnel
and their attitude is: "Some will, some
won't, so what? Next!"
- Personal accountability. Top
performers have this principle at the core of
their very being. They take responsibility
for their actions and they do the right
thing. Whether it's at work, at home or while
they are doing volunteer work, they don't do
the right things because it's their job or
because
they are being paid to do it, but because
it's the right thing to do.
- Continuous learning. This world is
changing so quickly. The best of the best are
always searching for a new idea, tactic or
strategy that will help htem get even better.
They go to seminars
even if they already know more than the
presenter, they read books even if they
aren't sure they agree with the author, they
devour websites from sales and marketing
"gurus." They are always looking for another
nugget.
- Interpersonal skills. There are
two aspects to selling: the process and the
relationship. A process is just that, steps
you take to get from start to finish. Almost
anyone can learn that. The ability to
develop deep, rich relationships, however, is
what makes top performers stand out. A
salesperson's clients may know her name, be
friendly with her and even respect her. But
it's when she can get them to value her and
she becomes a trusted advisor that she has
reached the Mount Everest of relationship
building.
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FEATURED CLIENT:
Orléans Chamber of Commerce
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The Orléans Chamber of Commerce is a
collection of business-minded, Orléans-based
individuals who are looking for extraordinary
success. As a group, the members understand
they can accomplish much more together than
they can on their own.
As a result, they learn more and earn more.
They connect with other businesses and
increase their contacts. And they save money
by taking advantage of the members-only
discount program.
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What our clients are saying...
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"Thank you for your monthly
BRIGHTideas
(newsletter). I like the sales articles and
tips you include in it and I do forward them
to my sales team."
Marcelle Chamberland
Canadian Plastics Sector Council
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QuikTip
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Call to action -- One of the biggest
mistakes marketers make is they produce a
great offer but fail to couple it with a
strong call to action. Do it now!
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