[A monthly article written to help you get more
people to buy your products and services or buy into
your programs and ideas.]
Let's be honest, if you loved selling--if you truly
adored it--would you be more successful in your
business, government department or organization?
Without a doubt. Whether you are selling a product,
a service, a program, an idea or a vision, much of your
work life revolves around selling.
Some people love selling. They find it interesting,
fun,
even oddly satisfying. They relish sitting down with a
new
product, service or program to come up with ideas
about how to sell it to a specific group of people.
Admittedly, this is a rather small demographic.
Why is it that some people
love selling while others loathe the idea? For the
same
reason some people love cars, interior
decorating or science while others find joy in opera,
hockey or military history.
A large part of it can be summed up in one
word: Exposure. Oh, and knowledge. Okay, two words.
The more you are exposed to something,
the more knowledgeable you become. And the more
knowledgeable you become, the
more you enjoy--or, at least, appreciate--it.
When you start to learn more about selling, you realize
that it is not convincing people to do
something against their will or despite their best
judgment. It is not the art of smooth talking.
It is not plaid jackets and manipulation.
Instead, it is an ability to look at a product (or service
or
program or anything you are trying to sell),
determining
what benefit it offers to people and then finding those
people so you can tell them about it.
It's fulfilling people's needs.
If you collect stamps and you get a letter from a
company telling you about a new gadget that will
enhance your collection, that's not "junk mail." That's
the right offer to the right person at the right time.
Getting that gadget will bring a smile to your face.
That's selling.
If you are a mechanic and see an advertisement in a
magazine touting the very latest in tools that will allow
you to enhance your revenues, or you are a mother
and hear a radio advertisement about an upcoming
vaccination clinic, you are happy to spend your money
or
time on that offer.
That's selling.
Selling is not a bad thing. It's not something to fear or
loathe. In fact, it's something to embrace.
So, expose yourself. To knowledge about selling, I
mean. You'll fear it less while enhancing your
success--and your bank account.
