March 2008 Vol. 3, Issue 3

 
Designed for success
As always, this edition of BRIGHTideas was written with only one thing in mind: to help you, a client or friend of Adams Jette Marketing + Communications, achieve even greater success.

Whether you are selling a product, service, program, idea or vision, our articles and tips all have something you can take away and start using today to get more people to buy--or buy in.

Adams Jette Marketing
+ Communications
100 Argyle Avenue
Suite 202
Ottawa, ON  K2P 1B6

Tel: 613.235.5445
Fax: 613.235.5514
info@adamsjette.com
www.adamsjette.com

 
What's your Marketing IQ?
MIQ How are your marketing efforts working out for you? Are you getting the sales you expected? Are you getting the buy-in you need? Are your marketing dollars being spent wisely? What is your Marketing Intelligence Quotient?

Take this test to discover your Marketing IQ. The answers can be found on our website.

1. My target market is best described as

  1. everyone because everyone needs my product/service/program
  2. everyone in my immediate area/neighbourhood
  3. everyone of a certain age group or income level
  4. a highly defined sub-segment of the population as defined by demographics and psychographics

2. I choose how to advertise based on

  1. cost
  2. who it will reach
  3. which salesperson walks through the door
  4. the frequency or impressions it offers

3. The messages I currently deliver to my target markets include

  1. how long I've been in business
  2. that customer satisfaction is important to me
  3. the benefits I offer
  4. all of the above

4. The most important aspect of my website is that it shows

  1. my location
  2. the benefits I offer and what makes me stand out from my competitors
  3. pictures of the employees
  4. testimonials

5. My two biggest sources of potential business are (pick two)

  1. new clients
  2. referrals
  3. walk-ins
  4. current clients
6. Successful selling is based mostly on
  1. transactions--make contact, qualify, close the sale, deliver
  2. the quality of my product, service or program
  3. relationships--building rapport with the customer
  4. all of the above
7. When considering buying from me or buying into my program, my customers care primarily about
  1. me
  2. quality
  3. how long I've been in business
  4. what's in it for them
  5. all of the above
8. Together, my logo, name and tagline should tell the potential customer
  1. who I am
  2. what I do
  3. what's in it for them
  4. all of the above
9. The most convincing marketing technique is
  1. word-of-mouth advertising
  2. newspaper advertising
  3. radio advertising
  4. television advertising
  5. all of the above
10. My brand is
  1. my company name
  2. my company logo
  3. my company's slogan
  4. what my customers say it is
To find the answers, visit our website.
Who knows the Ottawa market better than anyone?
Carrie Carrie Irvine, Adams Jette's newest senior marketing strategist, that's who.

A former marketing director at St. Laurent Shopping Centre and Place d'Orléans, Carrie knows what motivates people to buy--or buy in. And, having owned and operated a successful furnishings and home décor retail operation for five years, she has specialized knowledge and an understanding of the business world she can put to work for you.

Carrie's writing talent, business experience and marketing knowledge can help you increase revenues, turn your products, services or programs into the successes they deserve to be and make raving fans out of new and current clients.

If that sounds like something you could use, give Carrie a call at 613.235.5445, ext. 116.

FEATURED CLIENT:
Ontario Network of Sexual Assault/ Domestic Violence Treatment Centres
SA/DVCC logo Ontario's sexual assault/domestic violence treatment centres provide emergency care to women, men and children who visit a hospital emergency department within 72 hours of being sexually assaulted or who are victims/survivors of domestic violence. The centres work collaboratively with community agencies to provide a continuum of care accessible to survivors, recognizing that the effects of sexual abuse and domestic violence are complex and cannot be met by any one agency. In addition to emergency care, the centres provide a follow-up service for clients that includes medical care and counselling.
What our clients are saying...
HC logo "They were able to take very complex material and turn it quickly into product a that we could use to address questions and concerns from a range of stakeholders. The writer was easy to work with and very accommodating. It was a pleasure to have him on board. The writer instilled in us a strong sense of confidence--and he didn't disappoint."

Valerie Lasher
Health Canada

QuikTip
what colour art thou? - When creating digital products such as websites, remember that colours reproduce differently depending on the quality of the user's computer monitor. Unlike print, where colour can be reproduced more or less exactly as you expect, digital colour that looks great on paper can look dark and muddy on screen.