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FREE stuff!
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Do you want to sell more products or services
or get more people to buy into your programs?
Would you like to communicate more clearly
and effectively? Then take a minute right now
to visit our website
for lots of helpful--and
FREE--advice. There, you can read
back issues
of BRIGHTideas, read
articles we've written, get
a list of reference books every writer
or marketer should own, check out our
ever-popular QuikTips
or, if you are really
stumped, you can Ask
our experts.
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
FAX: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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Is there madness in your methods?
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We've written before about the importance of
being highly focused in three key areas:
who
you are selling to, what you are saying to
those people and how you are delivering
your message. Now, let's talk for a minute
about the order of things.
One of the main mistakes marketers make--you
think that didn't take some work?--is
to jump into the methods of marketing
before they have dealt adequately with two
equally important m-words: market and
message.
"I need to do a brochure." "We need to
freshen up our website." "We should put an ad
in the newspaper."
Before you determine the method you will use
to deliver your message, you must first
determine your market. Who is buying--or
buying into--your product, service or program?
Is it young, single males? The older crowd?
Teens? The unemployed? Nurses? Or is it those
who are between 34 and 55 years of age, own
two cars (one is an SUV), read fishing
magazines and have three kids, a dog and a
cottage?
Not only is your message considerably
different to each of these groups, but so is
the method of delivery. Are seniors
likely to
respond to an interactive online marketing
campaign? Perhaps not. Are teenagers scouring
the newspapers looking for your ads. Well...
Here is what to take away today: First,
determine your market. Only then can you
determine your message and your methods.
Having trouble remembering the order of
things? Here's
an easy way: It's alphabetical.
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Featured client:
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Oxford Properties Group -- One of North
America's largest commercial real estate
investment firms, Oxford Properties Group
owns and manages a portfolio of prime office,
retail, industrial, multi-family residential
and hotel properties across Canada. It also
holds interests in real estate assets abroad.
In Canada, Oxford owns and manages one of the
largest income-producing real estate
portfolios in the country. The over $6
billion portfolio includes properties in
Canada's major urban centres as well as in the
US, Europe and Asia-Pacific through
a variety of investment partners.
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WANTED: Editor/senior writer
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As the word continues to spread about our
ability to deliver compelling ideas and
remarkable results (can't accuse us of being
shy!), we find ourselves needing a little
help.
We have an immediate opening for a full-time
editor/writer.
This person's time will be split between
managing and editing a national
health-related journal and--when time
permits--writing for our other clients.
As we are in the early stages of taking over
the journal, we need someone who is highly
organized and would like the challenge of
developing processes that would ensure the
delivery of a great product.
If you think this position might be right for
someone you know, please have them send a
letter, resume and salary expectations as
soon as possible to info@adamsjette.com.
All applicants will get a reply because
that's just the kind of people we are.
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What our clients are saying...
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"It is always refreshing to have work done
for you that not only meets your expectations
on the first draft--they really listened to
what we said--but is delivered both on time
and on budget. This approach certainly keeps
Adams Jette on the top of our referral list."
Charles
Brimley, Executive Director
Canadian
Plastics Sector Council
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QuikTip
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decimate -- Dating from Roman times,
the literal and historical definition of
decimate is "to kill every tenth person." It
has become acceptable, however, to use it to
mean "to inflict heavy casualties."
Decimate
does not mean "to inflict heavy
damage." Further, it does not mean "to
cause total destruction." You cannot
completely decimate something.
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