In a sense, the Internet has gone full circle
over its 40-year life span. (Yes, 40 years!)
In the 60s and 70s, researchers used these
specialized
networks for
very specific purposes.
Then, the whole thing went public.
Millions of people
found themselves online and we were
introduced to
flashing smiley faces and home-grown
websites. People had fun
experimenting and "surfing" just for the
entertainment
value.
While the Internet still offers its share of
entertainment (think www.youtube.com), for
businesses--and, specifically for a
business's clients--it
has, once again, become a tool with a very
specific focus: information.
When people
visit your corporate website, they are not
looking for
entertainment, wild and wacky graphics or
great gobs of information about your corporate
history. They want straight facts about you,
your products and what you can do for them.
They want information and plain language.
And they want it now.
Are you helping them get it?
Take a good, hard look at your website. Are
visitors able to find information quickly and
easily? Does it
give them
clear choices?
Presumably, your products and services help
meet your customers' needs. You website
should, too.