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Improve your communications
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There are now four ways you can pick
up FREE
marketing advice online from Adams Jette.
Visit
our
website
NOW to check it out!
Adams Jette Marketing
+
Communications
100 Argyle Avenue
Suite
202
Ottawa, ON K2P 1B6 Tel:
613.235.5445
FAX: 613.235.5514
info@adamsjette.com
www.adamsjette.com
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What's your brand?
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Which of the following has an impact on what
people think about your company, department
or organization:
a) your advertising
b) the quality of your products, services or
programs
c) your website, brochures and stationery
d) the way you answer your telephone
e) all of the above
If you are gruff when you answer the
telephone, people will form an opinion. If
you have cluttered advertising, they will
form an opinion. If you have shoddy
products--or great ones--they will form an
opinion. And that opinion is your
brand.
In other words, your brand is what your
clients say it is. Good? Bad? Indifferent?
They decide.
People are going to have an opinion.
Your role is to do everything you can to
influence it.
Have a look at every client "touch point." Are
you instilling confidence? Are you showing
them you excel at what you do and that they
are wise to choose you? Do you provide value?
Are you standing out
from the crowd in a positive way?
You do have a brand. But how that
brand is perceived is up to you.
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We have a winner!
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Thanks to everyone who took the time to take
our online survey earlier this week.
According to the stats...
- delivering it once per month is just
about ideal;
- 85% read it frequently or always (the
rest read it sometimes);
- A+ on all features (length, content,
design, layout);
- the top two items are the main article
(written to help you with your marketing
efforts) and
the QuikTip (written to improve your
communications).
A few readers' comments:
- "It's perfect!"
- "I like getting intelligence from
experienced marketers about what works. Brief
messaging, a few points at a time."
- "It's all good."
But enough about us.
Congratulations to
Christopher Shearly of Ashton
Green,
one of
the survey's respondents and the winner of
the limited edition Adams Jette 64MB flash
drive! Chris is a relatively new
subscriber--could this be beginner's luck?--and
owner of Ashton Green, a distributor of
Cooking Tools That Work!. Visit the
Ashton Green website
for a fabulous selection
of kitchen and home products. (And visit
often as featured products change regularly.)
You don't have to wait for a survey to tell
us what you think, of course. We can be
reached any time at info@admsjette
or by
calling 613.235.5445. (But call only
if you
want to get more people interested in your
products, services or programs because our
only goal is to help you move people to
action.
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Featured client
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The Ottawa Folk
Festival is a non-profit,
volunteer-based community organization that
celebrates the creativity of musicians,
dancers, artisans and storytellers through
an annual festival and a series of concerts
during the year. Organizers this year
promise an
event that is "full of discovery" including a
performance by legendary singer-songwriter
Kris Kristofferson. The 14th Annual
Ottawa Folk
Festival takes place at Britannia Park in
Ottawa from August 16 to 19.
See you there!
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What our clients are saying...
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"They have been most helpful in their
ability to write clear and professional
announcements with a very positive spin,
while honouring our cultural style and
working under very tight deadlines. They seem
to know just what questions to ask to be able
to produce high-impact communications with
very little involvement from me."
Joanne Rivard
IPEX, Inc.
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QuikTip
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first, latter, last -- Latter
means second, not last. Latter is
often used incorrectly to indicate the last
item of a list of three things or more. When
you mean the last item, use
last. Use latter only if there
are just two items.
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