June 2007 Vol. 2, Issue 6

 
Want to talk...
...about boosting your revenues or getting more people to buy into your program? Call us right now!

Adams Jette Marketing + Communications
100 Argyle Avenue, Suite 202
Ottawa, ON K2P 1B6
Tel: 613.235.5445
FAX: 613.235.5514
info@adamsjette.com
www.adamsjette.com

 
Keeping your eyes on the prize
Focus [A monthly article written to help you get more people to buy--or buy in.]

Perhaps the most pervasive problem today for organizations big and small can be summed up in one simple phrase: a lack of focus. And it happens in three distinct areas.

    1. The market. Ask the local florist, realtor, hardware-store owner or government program manager to name their target market. "Everyone," is what you'd likely hear. No, it's not. Tighten the focus and you will win more new customers and sell more to existing customers.

    2. The message. "We make dreams come true." "You can do it. We can help." Sure. But let me ask you: Why should I buy from you over your competition, all of whom are saying exactly the same thing? What's unique about you? Focus the message to get more people to buy--or buy in.

    3.The media. How are you delivering the message? Newspaper ads where only a small percentage may actually be potential customers? Expensive television placements? Through search-engine optimization? Are they working for you? Focus your advertising dollars on those things you know hit the market in a measurable way.

With everything in focus, how can you miss?

Featured client
RCPSC The Royal College of Physicians and Surgeons of Canada (RCPSC) is a national, private, nonprofit organization established in 1929 by a special act of Parliament to oversee the medical education of specialists in Canada.

The Royal College plays a critical role in Canada's health-care system by

  • prescribing the requirements for specialty education in 60 areas of medical, surgical and laboratory medicine plus two specialty programs;
  • accrediting specialty residency programs;
  • assessing the acceptability of residents' education;
  • conducting certification examinations (except in Quebec where it shares this responsibility with the Collège des médecins du Québec);
  • ensuring a high standard of specialist care through its Maintenance of Certification Program; and
  • promoting high standards of professional and ethical conduct among its members.

    • What our clients are saying...
    IPGA "As well as the fast and friendly service, what I appreciate most is their careful attention to detail while still keeping an eye on the big picture."

    Susan Mogensen
    International Policy Governance Association

    QuikTip
    logo design -- When designing a logo, aim for simplicity. Simple designs lend themselves more easily to a variety of large and small applications from stationery, brochures and websites to signage, banners and hot air balloons (you never know!).