December 2006 Vol. 1, Issue 3

 
Happy Holidays!
From all of us at Adams Jette Marketing + Communications, we would like to extend our best wishes to you and yours this coming holiday season.

Celebrate with joy and have a safe, happy and prosperous New Year!

 
It's because you are special
icon - people Are you good at what you do? Of course you are! Are your products, services or programs the best? Absolutely! Is that why people buy from you?

No.

They buy what you are selling because you are special. They are buying?or buying in?because you are offering something nobody else offers. Maybe it?s convenience or a better price. Perhaps it's better service. Or a unique program. Maybe it?s good old-fashioned value for money.

In our business, that "something special" is called your unique sales proposition, or USP. It defines how your offering is different (read: better) from what they can get somewhere else. And, whether your target markets know it or not, they are always looking for it.

Do you know your USP?

And once you know it, do you tell people about it? You should. In fact, it should be one of the cornerstones of your entire marketing or communications plan.

Featured client: Canadian Food Inspection Agency
CFIA flag Officially, the Canadian Food Inspection Agency (CFIA) "delivers all federal inspection services related to food, animal health and plant protection." What they really do is protect our food chain.

Nutritionists, molecular biologists, chemists, toxicologists, agriculture experts, environmental scientists and experts in food law are stationed in hundreds of field offices, laboratories and food-processing facilities across the country.

And here's something that might interest you. With tainted spinach, cantaloupes and even chocolate in the news these days, it's hard to stay on top of it all. Have you ever wondered where to get reliable information? CFIA has an email-based food recall alert program for consumers. They will email you whenever there is a recall of either tainted foods or foods that have been sold with undeclared ingredients such as nuts. Protect your family?sign up now!

QuikTip
numbers ? Generally, you should write out numbers one through nine and use numerals after that. There are a number of exceptions, of course, so you should find a good style guide such as The Canadian Style (Dundurn 1997) or the Chicago Manual of Style (University of Chicago Press 2003) and keep it handy.