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               Happy Holidays! 
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              From all 
of us at Adams 
Jette 
Marketing + Communications, 
we 
would like to extend our best wishes to you and yours this 
coming holiday season.  Celebrate with joy and have a 
safe, 
happy and prosperous New Year! 
   
              
              
               
              
              
               
              
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               It's because you are special 
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              Are you good at what you do? Of course you are! Are your 
products, services or programs the best? Absolutely! 
Is that why people buy from you? No. 
They buy what you are selling because you 
are special. They are buying?or buying in?because 
you are 
offering something 
nobody else offers. Maybe it?s convenience or a better price. 
Perhaps it's better service. Or a unique program. 
Maybe it?s good old-fashioned value for money. 
In our business, that "something special" is called your 
unique sales proposition, or USP. It defines 
how your offering is different (read: better) from what 
they 
can get somewhere else. And, whether your target 
markets 
know it or not, they are always looking for it. 
Do you know your USP?  
And once you know it, do you tell people about it? You 
should. In fact, it should be one of the cornerstones of your 
entire marketing or communications plan.  
              
              
               
              
              
               
              
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               Featured client: Canadian Food Inspection Agency 
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              Officially, the Canadian Food Inspection Agency (CFIA) 
"delivers 
all federal inspection services related to food, animal health 
and plant protection." What they really do is protect 
our food chain.
Nutritionists, molecular biologists, chemists, toxicologists, 
agriculture experts, environmental scientists and experts in 
food 
law are stationed in hundreds of 
field offices, laboratories and food-processing facilities 
across 
the country. 
And here's something that might interest you. With tainted 
spinach, cantaloupes and even chocolate in the news 
these days, it's hard to stay on top of it all. Have you ever 
wondered where to get reliable 
information? CFIA has an email-based food recall alert 
program for 
consumers. They will email you whenever there is a 
recall of either tainted foods or foods that have been sold 
with undeclared ingredients 
such as nuts. Protect your family?sign up now! 
              
              
               
              
              
                
               
               
              
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               QuikTip	
               
              
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              numbers ? Generally, you should write out 
numbers one through nine and use numerals after that. There 
are a number of exceptions, of course, so you should find a 
good style guide such as The Canadian Style 
(Dundurn 1997) or the Chicago Manual of Style 
(University of Chicago Press 2003) and keep it handy. 
              
              
               
              
              
               
              
               
              
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