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Happy Holidays!
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From all
of us at Adams
Jette
Marketing + Communications,
we
would like to extend our best wishes to you and yours this
coming holiday season. Celebrate with joy and have a
safe,
happy and prosperous New Year!
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It's because you are special
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Are you good at what you do? Of course you are! Are your
products, services or programs the best? Absolutely!
Is that why people buy from you? No.
They buy what you are selling because you
are special. They are buying?or buying in?because
you are
offering something
nobody else offers. Maybe it?s convenience or a better price.
Perhaps it's better service. Or a unique program.
Maybe it?s good old-fashioned value for money.
In our business, that "something special" is called your
unique sales proposition, or USP. It defines
how your offering is different (read: better) from what
they
can get somewhere else. And, whether your target
markets
know it or not, they are always looking for it.
Do you know your USP?
And once you know it, do you tell people about it? You
should. In fact, it should be one of the cornerstones of your
entire marketing or communications plan.
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Featured client: Canadian Food Inspection Agency
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Officially, the Canadian Food Inspection Agency (CFIA)
"delivers
all federal inspection services related to food, animal health
and plant protection." What they really do is protect
our food chain.
Nutritionists, molecular biologists, chemists, toxicologists,
agriculture experts, environmental scientists and experts in
food
law are stationed in hundreds of
field offices, laboratories and food-processing facilities
across
the country.
And here's something that might interest you. With tainted
spinach, cantaloupes and even chocolate in the news
these days, it's hard to stay on top of it all. Have you ever
wondered where to get reliable
information? CFIA has an email-based food recall alert
program for
consumers. They will email you whenever there is a
recall of either tainted foods or foods that have been sold
with undeclared ingredients
such as nuts. Protect your family?sign up now!
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QuikTip
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numbers ? Generally, you should write out
numbers one through nine and use numerals after that. There
are a number of exceptions, of course, so you should find a
good style guide such as The Canadian Style
(Dundurn 1997) or the Chicago Manual of Style
(University of Chicago Press 2003) and keep it handy.
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