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November "Build Your Organizing Business" Tip:
The holidays are not the time to stop marketing
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I know what's going on. You are starting to think about Thanksgiving and Christmas and then you unconsciously put your business on hold. Do new ideas to market your business pop in your head but then you immediately think "The holidays are coming and no one is going to be thinking about organizing so I'll just wait until January to start anything new"? Please stop!
It's easy to listen to self talk that tells you that people are so overwhelmed going into the holiday season the last thing they are going to do is hire you. Wrong. You need to educate them that this is the perfect time to work with you.
Here are some ideas:
- Call past clients and tell them that you have a limited number of spots available in November and December for some 'quick sessions'. The sessions are shorter than normal and focus on a very specific area. The areas are places in their home that everyone can see and they know that if they'd get these places organized they'll feel a lot better about entertaining.
- Approach them about helping them specifically with their decorations and getting their Christmas cards out in time.
- Let them know you can help them organize their shopping and holiday recipes.
- Offer a special 'holiday rate' that is only good in November and December and with their holiday session they get a cool holiday organizing tool. This doesn't have to cost much. Perhaps it's a red or green 3-ring binder with a shopping list form, decorations inventory form, keeping track of traditions form, etc.
- Suggest they use their time off after Christmas to get organized with your help and be ready for the New Year.
- Plan a 'New Year-New You' workshop for January and start inviting your list now.
- If you are a business organizer think of a promotion idea that will help the business owner get their files and office organized so they can REALLY enjoy their time off during the holidays. They will thank you!
- What ideas can you come up with?!
I hope this is helping you with some ideas that will work for you. This list is certainly not complete and you know your clients and know what they need. The point is that if you don't suggest ideas to your clients they are not going to think of you. Do not rely on e-mail to let them know what you can offer them during November and December. Call them!
Elizabeth's Assignments:
- Make a decision to think about what your clients need and offer it to them.
- Take action by calling one past client a day and letting them know how you can help keep the holidays calm this year.
- Stay focused on knowing your value and telling a
 ny negative self talk to get lost! - Have fun with this! Put yourself in your client's shoes and offer them exactly what they need that will fit into their busy schedule and will ensure they have a wonderful holiday season.
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