Conversation is not just about words...  

~ 2006 - 2011 ~

As we launch our new website, you'll notice that we are also launching a new logo. This shift signals more than a design change; it is an essential step in our ongoing leadership development and our commitment to global dialogue.

The new "look" is a clear and consistent opportunity to represent the World Caf� to our current community and to those who are just meeting us for the first time. It is designed to convey our relevance and value to people of all cultures, in community, non-profit and profit-making settings worldwide.

The re-presentation signals a new chapter in the World Caf�'s ongoing commitment to conversational leadership.  Coming directly from the creativity in our community through a logo design contest won by the talented young Brasilian-Japanese designer Gabriel Kurauchi (more about him in upcoming issues), the new World Caf� logo both honors our heritage and signals a change.  

The simpler, bolder new look symbolizes who the World Caf� is today and who we are becoming as we move into the future. Its clean, strong, and classically modern design communicates quickly to people of all ages and backgrounds.  It has stature and projects reliability and trust - and it differentiates the World Caf� from all other players in the field. It is both casual and disciplined, is easily reproducible in different formats (no matter how large or how small), and it uses only two colors - World Caf� blue symbolizing the unlimited and all-inclusive blue sky openness of our thinking and methodology, and World Caf� brown (in lieu of a more traditional black) to amplify the grounded, organic nature of the World Caf� and its mission. The iconic "conversation bubble" represents the universal nature of dialogue and acts as the accent above Caf�, adding visual interest and reinforcing the global scope of our message.

We will be using this new logo consistently, applying it across all of our communications over the next few months.  Please be patient with us as we make this complete transition.

Our sincere gratitude to all of you who have brought the World Caf� to this historic moment and will help us carry our work forward into the future.  

The above article was written by Susan Rockrise, who played a key leadership role as our creative director/identity consultant for this entire re-presentation process.