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Tackle Your Lube Marketing Challenges |
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Lube oil marketers are facing increased competition compounded by industry consolidations and higher product prices. Now more than ever, salespeople need to be efficient and stay on top of both their book of business and potential prospects. For this reason, PowerUp Fleet is pleased to introduce the Lube Oil Marketer™. Here are the challenges as we see them, and how we can help you: |
| Staying organized in the increasingly complex world of lubricant sales! |
Customer retention, price changes, expiring contracts, loaned equipment, prospects, competitor activity. There's a lot to keep track of!
It's extremely important that sales reps stay organized. Without organization, they lose key information; fail to maintain consistent contact with clients, and miss out on opportunities that are important  to your company. Sales reps find that staying on top of customers, prospects, price changes, equipment, contract expirations, and the competition is actually quite easy when they are using the Lube Oil Marketer.
It's all about having the right tool in your hands. |
| Approaching prospects and customers in the most thorough professional manner possible!
Conducting site surveys, determining equipment needs, pricing products, ensuring adequate margins, producing proposals. It all adds up to a lot of work! |
 Sales reps winging it when they are in the field is the last thing a company needs, especially when it comes to assessing a customer's facility and their requirements. Reps using the Lube Oil Marketer begin with a comprehensive on-site survey form generated by the system. They use this to conduct a most thorough and professional review when at the prospect's facility. The information is gathered and entered into the system whereby a very complete and impressive proposal can be generated in a matter of minutes.
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Ensuring that reps sell products at maximum profit for your company!
Changing supplier costs, factoring in delivery costs, rebates, and business development funds. Pricing of lubricants couldn't get more complex! |
Price quotes that don't automatically factor in current product costs, rebates, delivery costs to the customer's location, BDF, and competitor pricing are error prone and lead to lost profit. It doesn't have to be this way. With the Lube Oil Marketer, supplier price changes are instantly updated in the system as they occur. No hand  converting the pricing. It's in the system within seconds. As sales reps produce quotes, the system will automatically incorporate potential rebates, BDF strategies, your delivery costs, and what you will actually be making per gallon.
We take all of the heavy lifting and guess work out of your pricing strategies on the spot! |
Developing accurate market intelligence for strategic planning and corporate direction!
Sales reps using multiple systems, weekly meetings that leave something to be desired, sporadic call reports, lots of speculation about the competition. Managing a sales and marketing effort is difficult to say the least! |
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 It doesn't have to be that hard. The Lube Oil Marketer is an enterprise wide marketing system that builds a valuable knowledge base on your customers, prospects and competitors. Knowing where you have been and where you're going is only a mouse click away. Better yet, sales reps will never need to create a call report again as the Lube Oil Marketer does it automatically for you!
Put your finger on the pulse of your business anytime of the day or night. After all, the only way you can effectively drive your strategy is through accurate, timely marketing information. | |
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As the year draws to a close, and everyone begins planning for the New Year's strategies, may we make a suggestion? Take a close look at The Lube Oil Marketer. There's not another sales and marketing system like it available, and if you act fast, you can use your remaining business development funds to purchase the system. It's a lot better use of those dollars than buying some coffee cups, hats and t-shirts. We'll help you make this the foundation of next years success!
Contact us today - (541) 382-0975 or visit
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It's a simple fact; marketing of commercial lubricants is becoming increasingly competitive, and the margin for error is not what it used to be. In order to succeed, let alone survive, marketers need to become more operationally efficient, customer centered, and accurate in their pricing methodologies.
The front line in this battle is your sales team. Without the proper tools helping organize and focus their efforts, opportunities are lost, customer relationships suffer, and the company's profitability isn't maximized. Salespeople who are tackling their job using day timers, tablets, manila folders, and supplemental excel spreadsheets need better tools in order to succeed in today's environment. Without the right tools, salespeople can become a drag on your company's profit and management resources. For these reasons we created the Lube Oil Marketer.
Anthony Miller
Petroleum Marketing
Consultant |
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| Chevron/Shell Announce Price Increase! |
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Chevron and Shell jobbers are bracing for a 5% to 10% hike in the prices they pay for lubricants as early as December 10th (Chevron) and January 14th 2008 (Shell)!
Are you prepared, and how much work is this going to cause both your sales and accounting teams? On the sales side, if you had the Lube Oil Marketer in place today, it would be only a matter of minutes before the revised prices would be fully implemented and reflected in your complete pricing strategy. Just another great reason why you need to contact us today! |
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A day in the life of lube sales rep!
It was already 7:50AM as Joe caught the freeway off ramp leading to the office, in the process narrowly dodging a commuter seemingly possessed with road rage. It was barely hump day and he was already looking forward to the weekend.
Work these days for Joe seemed more stressful than in times past. For twenty years his daily routine began with a (continue) |
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| HOW MANY NEW PROSPECTS ARE YOUR SALESPEOPLE TOUCHING EVERY DAY, WEEK, MONTH?
PowerUp Fleet, Inc.
(541) 382-0975
WWW.POWERUPFLEET.COM |
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