When we tackled this vehicle sketch, which had been
carefully considered during our logo design phase,
we knew that a primary objective of the vehicle was
to create buzz and brand recognition. The Scion was
chosen because of its unusual shape and distinct
design, which helped the lettering stand out.
Rich’s first event for the vehicle was to have it
parked inside a mall in the heart of the
neighborhood they serve. People walking through the
mall were sure to notice this odd-looking car parked
inside!
Full wrap or not? That was the question!
Our original intent was to digitally print all the
graphics on our Roland VersaCAMM digital printer and
wrap the vehicle. But it became clear to us that
there was no reason for a full wrap. We didn’t want
to wrap it for the sake of wrapping it - we wanted
to take full advantage of the available space, and
create extremely eye-catching graphics. We also knew
it would be less expensive than a full wrap. When
managing a campaign, cost implications are always
considered and weighed against the benefit.
We jazzed up the original logo by adding in some
bling to it (airbrushed bevels and some hot-spot
twinkles). There’s also more apple green and a
purple swoosh which really draws the entire design
together.
