Left Brain Leverage Newsletter
Maximizing Effectiveness through Innovation Feb. 2005

in this issue

Business Card Do's and Don'ts

Focus on Networking

Spice Up Your Speaking


 

Business Card Do's and Don'ts

Bringing business cards to networking events is a must! Your business card is a reflection of you. It is something that you leave behind so that another person can reach out and get in touch with you when they want to or need to. Most people work hard to make a good first impression when they are networking. Make sure your business card is clean, up to date, and presentable. If you have a photo on the card, it should be a current photo. Some business cards are like mini brochures, which is very effective. Last month, at a National Speakers Association meeting, two people handed me business cards that were old and actually dirty! I was shocked. First of all, I never asked for the cards, they were thrust upon me. Secondly, I didn't know enough about the people to even want their cards. When I got back to my office, the cards went in the trash. If they were clean, I would have kept them.




Greetings!

I've been thinking a lot about networking lately since all of my business is the result of networking and referrals. Is your "net" working? When was the last time that you made a new business contact? Do you schedule time to maintain your relationships? During the next month, I'll be speaking to the Society for Human Resource Management in New York and New Jersey and at the Meeting Professionals International Education Conference in New Jersey. If you would like me to speak to a professional association, give me a call. It's good networking!


  • Focus on Networking
  • Who are your clients/customers? Who are your potential clients/customers? Where do your clients hang out?

    • Association meetings
    • Industry conferences
    • The cafeteria
    • Civic meetings
    • Society fund raisers
    Take action today Step 1: List five new contacts that you have made in the past three months. Are they in your rolodex? Your PDA? If you can't do this, you are not networking enough. Pick up the phone and schedule a lunch or conference call today. Step 2: List five new contacts that you plan to make by June 1, 2005. Be strategic when determining who exactly you want to meet. Ask yourself - Can your new contact open doors for you? offer support? coach, mentor, provide information, add to your reputation, or increase your influence? Step 3: Plan to introduce yourself and ask to schedule a meeting. If you don't take the initiative to make new contacts, you will end up with a very small network. Once you have a healthy network, you might want to invest in a contact management software program like ACT or Goldmine to keep track of your contacts. Being able to influence others is all about building relationships with other people. Good luck with your networking!

  • Spice Up Your Speaking
  • Since 1997, thousands of professionals have participated in Spice Up Your Speaking seminars. Last week, a young engineer from Airpax came up to me after the seminar and said,"I really needed this more than you'll ever know." For those of you that need a reminder. Here are the ten tips for effective speaking

    • Know your audience
    • Sound as if you care
    • Have great content
    • Speak their language
    • Add some spice
    • Simplify visuals
    • Look great
    • Know the environment
    • Prepare for Q&A
    • Practice, practice, practice

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