Volume 2, Issue 1

 

April 2011

April On Tap!
Thank You!
Brooklyn Brewery
Meet Scott!
Cicerone's Corner: Shandy Beers!
Eight Healthy Reasons to Drink Beer!
MGD 64 Lemonade
 
Shandy Beer Trivia! 

Where did Shandy come from?
 

a. Ireland

b. Germany

c. Wisconsin

d. France

Quick Links!  







J.J. Taylor Homepage


Cicerone's Corner Homepage

Expo 2011 - Thank You Retailers!   

 

 

On April 11th over 500 retail guests were welcomed to the 2011 J.J. Taylor Trade Expo. We are proud to say that this year was the biggest turn out to date! The Depot in downtown Minneapolis was packed with retailers, suppliers, and J.J. Taylor employees who mingled over good food, and even better beer samples. Thank you to all of those that came out to see the great products we sell!

Minnesota Meets Brooklyn!! 

 

 

In case you missed the good news, Brooklyn Brewery is very excited to now be distributed in the great state of Minnesota. To help get the ball rolling, Steve Hindy ventured to the Land of 10,000 Lakes and conducted some tastings, one of which is pictured above.

 

CHECK OUT BROOKLYN BREWERY'S NEW PRODUCTS NOW!

Meet J.J. Taylor Sales Manager: Scott 

 

What territories are you managing?

St. Paul territory and surrounding suburbs

 

How many years have you been with JJ?
5 years

 

What's your favorite beer right now? 

 

Hobbies/interests?
Hockey, softball, fishing, hanging out with Nieces and Nephews

 

Favorite sporting event/team?
Twins games - I have season tickets!

 

What's your favorite part about working in this business?
Interacting with people. Co-workers, customers, randoms at the bar, you name it. I love the relationships, it's the best part of our business.     
Cicerone's Corner: Shandy Beer 
 

 

Well, now that the warmer weather is kind of here it's time to talk about tasty beverages to enjoy this summer!I'm not sure how much of a surprise this will be to some people but if you have ever talked to me about it I will ALWAYS tell you how much I absolutely, 100% love Leinie's Summer Shandy!! In this wonderful world of craft beer we all live in right now all you hear the nerds talk about are 1 million IBU IPAs, super high ABV Russian Imperial Stouts, over the top sour ales or whatever the flavor of the month is right now, but sometimes, I want something different!  Enter Summer Shandy!  Seriously, this stuff rules my life in the summer!  Now, I am forever grateful to Jake and John Leinenkugel for popularizing this wonderful beverage back in 2007.  Here's my question: do you know the history of shandys?  Well, as luck would have it, I'm going to tell you!

 

Click to read more on the Cicerone's Corner Blog!

8 Healthy Reasons to Drink Beer
  
Click to read full article.

Looking for a good excuse to tip back a beer?

 

You don't have to wait for St. Patrick's Day. That's because a decade's worth of health research shows that regular, moderate beer intake - one to two 12 ounce glasses per day for men and one for women - can be good for you, especially if you're facing some of the most common diseases related to aging.

 

Experts say wine tends to get most of the attention when it comes to the health benefits of alcohol primarily because of the French paradox, a reference to the relatively low rate of heart disease in France in spite of a diet high in saturated fat. The idea is that daily sips of Merlot make the difference. (read on)

Consumer: "If I can have a lemonade beer at only 64 calories...sign me up!"

 

  • 64 calories of crisp, refreshing beer with a lemonade twist
  • Continue the Super Light innovation leadership position
  • Leverage continued growth in Lemon/Lemonade products
  • Available in 6 & 12pk 12oz bottles and 12pk 12oz cans
  • In market by May 2011
Valid 4/18/11-7/9/11