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Leap into Great Creative
Shorten the time it takes to get your next creative idea. Take part in a brainstorming video conference with our sales and production team. We'll help inspire your next flash of brilliance and take your ideas "beyond wow."
Call to schedule: 612.331.1335
Enjoy this sneak preview.
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Tech Edge
The Mighty MINI Rocket Car
The challenge: Take a real MINI Cooper Coupe and transform it into a spaceship complete with smoke blasting from the rocket launchers.
Even this engineering feat is no problem for Atomic Props. The MINI was surrounded by precision cut foam to create the rocket launchers and spaceship cone. The base was designed to withstand 100 MPH winds.
Dry ice simulated the propulsive jet blast -- an easier solution than running power. (Sometimes a low-tech solution is the best way to achieve the ideal effect.)
After its initial launch in New York, this showstopping rocket car blasted off to Switzerland.
See the video.
Client: Butler, Shine, Stern and Partners
Location: Meat Packing District, New York
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Atta Boy, Fernando Condarco! Last issue we asked whether the Pudding Face was based on a real person or cartoon character. Fernando Condarco with Lamar won from the drawing of correct "real person" answers. Thanks for playing, Fernando! Here's this issue's Prop Quiz: What was used to create the "smoke" for the MINI Rocketcar? A. Fog machine B. Dry ice C. Engine exhaust D. Camp fire Guess now.You may win a Starbuck's gift card. |
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See You Soon
Stacy Colson and Melissa Strom, the Atomic Props sales team, will soon be in New York, Chicago, Boston, San Francisco, LA ... basically wherever you are.
Call to set up a meeting and tell us if you prefer donuts or bagels: 612.331.1335.
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For the latest ideas, check out our website.  
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The Secret to Creating Heroes
How do you get a realistically refreshing pour from a bottle of beer? How do you make a 20-foot slab of meat look tasty from a half mile away? The key to making hero-sized replicas of favorite food and drink is vinyl print over a foam form.
An alternative is a faux paint approach. But that can take weeks to create and may deliver cartoonish results. Vinyl print delivers true photographic realism faster and more cost effectively.
For the Miller Lite billboard, the Atomic team also needed to depict the new vortex design of the bottle's neck. The vinyl print captured the contours; LED lights highlighted the vortex in the night sky for added emphasis.
Miller Lite Billboard Client: Kinetic, Chicago and Integer Group, Denver
Location: Albany, NY
Outback Steak Billboard Client: Buntin OOH Group
Location: Tampa, FL
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Place-Based Turns Heads
 When you want to make an eye-popping statement, place-based creative makes sure your message can't be missed. In this case, the MGM Grand Casino and Hotel in Las Vegas wanted to promote the hotel's fabulous renovation in several locations indoors and out. This 14-foot paint can (which could hold 8,220 gallons) featured a website address, Twitter feed and QR code directing people to information about the renovations.
The Atomic team also coordinated installations and shipping between the locations.
Client: Van Wagner
Location: Chicago, Los Angeles, San Francisco and Las Vegas
Similarly, when Liberty Mutual wanted to make a point about the dangers of driving and texting, this "OMG" crash arrested everyone's attention.
Client: Hill Holliday
Location: Pittsburgh Mills Mall, Pittsburgh
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Creative Challenge
Who is your most creative colleague?
Send this Atomic Blast to that person and you may receive a Starbuck's gift card. The first 17 people to forward this issue using the button below will get the delicious prize. You can only win one gift card. (But you can forward this to as many people as you want!)
Did someone send this Atomic Blast to you? Sign up to get your own issue next time.
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