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Vol. 5   Issue 1
Spring 2010

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-Tech Edge-


Just asking for it.
We were asked to test finishes that could be applied to a surface, marked up and then completely erased.  We found that 3M's Anti-graffiti film worked like a charm.


3M Film


Power to the people. 
Wind power, an affordable option for going green while
saving some green.  This is one place that has some non traditional designs for "Out of Home" use.  Think about it.

http://windspireenergy.com/

Inspirational.
Try these websites. It's like crack cocaine for the creative brain.

Toxel.com

Core77.com


Inside our shop!
These "Boost" photos will give you a different perspective
that you can't always appreciate on the street.


men of a certain age

Even we can appreciate
the talent it takes to carve
a 24' nose.


Boost in shop 2

That's  our "Quality Control Manager " checking things out.


Boost in shop 3


Satisfying depth restrictions at the billboard site is important while not compromising the look.











































You Say Potato, I say...
men of a certain age
Lay's Potato Tunnel
We carved and created a mold to cast the potatoes and soil from a variety of foams. The display was part of the "Closer Than You Think" campaign. 

You can find out where your chips came from by going to chip tracker on www.fritolay.com.

Client: Juniper Park, Toronto
Location: Chicago

You Can Run...But You Can't Hide
Hidden Fees
Boost Glasses
There are many ways to disguise hidden fees but this way is sure to draw attention to them.  The 24' x 20'-2" glasses had bushy eyebrows and mustache thanks to a little onion grass.  The nose and glasses were sculpted and finished with a hard coat and paint.

Client: 180LA
Location: New York.



UNscrew'D
This 30" screw was machined in three parts, assembled and painted. A total of four bus shelters were built to help promote the "$50 unlimited nationwide talk, text, web & walkie-talkie" campaign.

Client: 180LA
Location: Chicago & New York.


UNcontract'D
What every unhappy customer dreams of doing to their cell phone contract!  Two bus shelters were fitted with custom fabricated, working shredders that would shred 67 contracts throughout the day.  The promotion was to inform consumers that Boost does not require contracts.

Client: 180LA
Location: Chicago & New York.
Having a Midlife Crisis?
men of a certain age
Men of a Certain Age
The client requested a 25' tall dimensional glass with water sloshing around the actors bodies.

Because using water on a billboard is way too heavy, we fabricated the moving waterline using lighting and mechanics.  The printed vinyl that wrapped the dimensional glass, housed as well as hid the mechanics that made the waterline ripple

Client: Turner Print Services Group
Location: Times Square


Atomic Props & Effects, Ltd.
895 Hale Ave N.
St. Paul, Minnesota 55128