FOR IMMEDIATE RELEASE
PUTTERPOWERMEDIA CHOSEN BY
MOTO LIBERTY AS ITS AGENCY OF RECORD
NYACK, N.Y. (September
20, 2010) -- Moto Liberty, a retailer and distributor of RS Taichi and other
high quality street and track motorcycle riding gear, has chosen PutterPowerMedia,
a
full-service powersports marketing agency, as its new marketing
agency of record.
On
this new relationship, Moto Liberty owner Audrey
Menarik says, "I went with PutterPowerMedia on the recommendation of a business
associate. I've been looking for someone who has a proven track record in
the motorcycle industry. Eric and his company fit the bill perfectly." PutterPowerMedia is headed by Eric
Putter, a 25-year
powersports-industry veteran with extensive editorial credits and marketing experience
with OEMs, aftermarket manufacturers and shops, distributors, powersports
dealers and racing organizations. PutterPowerMedia will be responsible for Moto Liberty's strategic
communication, with special emphasis on the company's premier brand, RS Taichi,
and will undertake a program of media outreach in order to enhance each company's
brand image and bottom line.
For inquiries about Moto
Liberty or PutterPowerMedia products and services, please contact Putter
directly at 949/279-0909 or Eric@PutterPowerMedia.com.
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About Moto Liberty
Established in 1985, Moto Liberty is a
retailer of motorcycle riding gear, providing high quality
protection to street and track riders.
Based in Dallas, with a franchise location
in San Antonio, the company's 4500 square-foot anchor store is stocked
floor-to-ceiling with more than 175 leather suits and a wide array of other
men's and women's apparel and accessories for track days, racing, sportbiking,
cruising and touring. While RS Taichi is Moto Liberty's premier brand, it also
stocks products from Arai, AGV, Alpinestars, Dainese, Forcefield, Held, Knox,
Rev'It, Schott, Sidi, Vanson and many others. A long-time supporter of motorcycle
roadracing, Moto Liberty is the title sponsor of USGPRU's 250 GP class. Moto
Liberty's storied history includes three AMA national championships in the
Middleweight Team Challenge Endurance series and multiple wins in other AMA Pro
Racing classes. For more information about Moto Liberty, log
on to MotoLiberty.com.
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About
PutterPowerMedia
PutterPowerMedia
is a full-service marketing agency specializing in media-relations, advertising,
photography and editorial work in the powersports industry.
Some current and past marketing-related clients include: AMA
Pro Racing, American Beta Motorcycles, ASV Inventions, Blackstone Tek
(BST) wheels, Brock's Performance, Chicken Hawk Racing, Edelweiss
Bike Travel, Fluidyne Powersports, Fox Racing, Graves
Motorsports, Kawasaki Motors Corp., USA, Lockhart Phillips, USA, Marshall
Design and
Moto Liberty/RS Taichi.
For more information on PutterPowerMedia
products and services, log on to PutterPowerMedia.com.
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