Dear Editors:
Please use the information below for your 2010 buyer's guides.
More expansive, technically detailed press releases on Beta's 2010
lineup will be sent shortly, timed to precisely coincide with the launching of
American Beta's new website.
Thanks for your consideration.
Sincerely,
Eric
Editorial Brief: Beta takes things to the next level for 2010 with all-new,
competition-ready enduro motorcycles featuring engines designed and built
in-house, bolted into all-new chassis. In addition, the company's
50-state-legal dual-sport models have also been updated and a ground-breaking
Build Your Own Beta (B.Y.O.B) aftermarket customization program has been
established.
FOR IMMEDIATE RELEASE
2010
BETA OFF-ROAD, DUAL-SPORT AND SUPERMOTO LINEUPS
PASO ROBLES, Calif. (November 16, 2009) - American Beta is proud to present its
seven-bike, 2010 lineup of Italy's finest off-road, dual-sport Supermoto motorcycles,
which is scheduled to arrive in dealer showrooms in December.
Taking things to the next level, Beta is delivering all-new
competition-ready enduro motorcycles featuring engines designed and built
in-house, bolted into all-new chassis. In addition, the company's
50-state-legal dual-sport models have also been updated.
Every Beta motorcycle is hand-built with
time-honed Italian craftsmanship and outfitted with high-quality parts and
accessories from top-level Italian suppliers. Examples of these components can
be seen from the bikes' Pirelli knobbies to the tips of their Arrow exhaust.
Between the front tire and muffler are hard parts from other well-known Italian
brands such as Braking, Domino, Marzocchi, Regina and Supersprox.
Also new for 2010 is Beta's Build Your Own Beta (B.Y.O.B) program
that gives buyers the option of customizing their bikes with a choice of 60
aftermarket products. Each one-of-a-kind Beta will then be delivered to the
dealer with the owner's name on a stainless-steel nameplate. On this
ground-breaking program, American Beta founder Tim Pilg said: "Off-road and
dual-sport riders are unique. Therefore, their bikes should be built for them,
not the masses. With more than 60 accessories available in our exclusive B.Y.O.B.
program, Beta is listening to rider's needs."
Founded in 1904, Beta is one of the world's oldest family-run motorcycle
businesses. Based near Florence, Italy, the company holds seven FIM World
Trials championships and six Indoor World Trials titles in international
competition. It employs 111 people and produces 17,000 vehicles annually.
Beta's 40-model domestic lineup covers the motorcycling universe with
everything from 50cc trials bikes and scooters to 525cc Supermoto racers.
In the United States, American Beta is the exclusive U.S. distributor of Beta's
off-road bikes and dual-sport motorcycles. For more information, log on to AmericanBeta.com.
2010
Beta RR Enduro Models--400, 450 & 520
An extremely important step forward for 2010 is the introduction
of Beta's all-new RR Enduro models, which have 400, 450, and 520cc engines
designed and built in-house.
Beta's major goals for these new-from-the-ground-up, enduro-ready bikes
was to bestow them with smaller overall dimensions than their predessors, realize
a 10 lb. weight reduction and make them easier to maintain. The new motor was
designed with enduro riders in mind and produces an almost electric powerband,
house in a smaller, lighter, more nimble chassis.
Engine Features Include:
-Dual-overhead-cam, 4-valve cylinder head with finger-type
followers (as used in MotoGP)
-Lightweight magnesium engine covers
-Wide-ratio 6-speed transmission
-Forged piston
-Hydraulic clutch
-Double-weight counterbalancer to reduce vibration
-Separate oil cavities for top end and clutch/gearbox
-Electric starter with kick-start backup
Chassis Features Include:
-All-new chrome-moly frame
-Cast aluminum swingarm
-Revised ergonomics for improved handling
-Lower center of gravity and seat height for better control
-All new Marzocchi Shiver front fork with upgraded pistons and
stronger sliders
-New Sachs shock with improved oil flow and spring settings
-Revised rear suspension linkage
-Simple, push-button seat removal
-Side-panel air filter access
-Innovative, polamide rear subframe with built-in grab handles
-Oversize Braking Wave rotors with Nissin master cylinders and
calipers
-Standard equipment includes skid plate, headlight and tail light
-New bodywork and seat design for a light, slim feel
Specifications: 2010 Beta 400, 450 & 520 RR Enduro Models
(Differences between models are noted in bold for 400 / 450 / 520, respectively)
Engine
Type: liquid-cooled,
DOHC, four-stroke, 4-valve single
Bore x Stroke:
95 x 57.4mm / 95 x 63.4mm / 100 x 63.4mm
Displacement:
398cc / 449cc / 498cc
Compression
Ratio: 12.4:1 / 11.95:1
/ 12:1
Ignition: Kokusan DC CDI with variable ignition timing.
Spark Plug: NGK LKAR8A-9
Lubrication: Twin oil pumps, cartridge oil filter. Separate oil for engine and
clutch; .8 liter each
Carburetor: 39mmKeihin FCR
Clutch: Wet, multi-disc with hydraulic actuation
Primary Gear Ratio: 31:73
Transmission speeds: 6
Final Drive: Regina O-ring chain
Starting: Electric, with kick-start backup
Chassis
Wheelbase: 58.1 in.
Seat Height: 36.5 in.
Ground Clearance: 12.6 in.
Footpeg Height: 16.25 in.
Dry Weight: 242 lbs.
Fuel Capacity: 2.1 gal.
Front Suspension: 45mm Marzocchi Shiver,
adjustable compression and rebound
Rear Suspension: Sachs w/adjustable rebound
and hi/low speed compression
Front Wheel Travel: 11.4 in.
Rear Wheel Travel: 11.4 in.
Final Gearing: 14/50
Front Brake: 255mm floating Braking Wave
rotor with
dual-piston caliper
Rear Brake: 240mm Braking Wave rotor
with single-piston
caliper
Wheel sizes: 21 in.(Front) / 18 in.(Rear)
Front/Rear Tire: Pirelli
MX Extra
Color: Red/White
Warranty: 6-month limited warranty
*specifications subject to change without notice.
Retail
Prices
$8399 /
$8499 / $8599
2010
Beta 450 & 525 Dual-Sport and Supermoto Models
Beta is continuing to invest in the dual-sport and Supermoto markets
by offering a duo of 450 and 525cc RS models that are street-legal in all 50
states. For 2010, the RS and RS-Supermoto
bikes feature proven
powerplants, lower seat heights, plusher suspension and the availability of
more than 60 accessories for hard-core, long-distance dual-sporters and
Supermoto riders.
Engine Features Include:
-4-valve, single-cam design
-6-speed wide-ratio transmission
-Hydraulic clutch
-Forged piston
-Electric starter with kick-start backup
Chassis Features Include:
-36.5" seat height
-Engine skid plate
-Oversize Braking Wave rotors with Nissin master cylinders and
calipers
-254 lb. dry weight
Specifications: 2010 Beta 450 & 525 RS Dual-Sport Models
(Differences are noted in bold for 450 / 525, respectively)
Engine
Type: liquid-cooled,
DOHC, four-stroke, 4-valve single
Bore x Stroke:
89 x 72mm / 95 x 72mm
Displacement: 448cc
/ 510cc
Compression Ratio: 11:1
Ignition: Kokusan DC CDI with variable ignition timing.
Spark Plug: NGK DCPR8E
Lubrication: Twin oil pumps, cartridge oil filters
Carburetor: 39mmKeihin FCR
Clutch: Wet, multi-disc with hydraulic actuation
Primary Gear Ratio: 33:76
Transmission speeds: 6
Final Drive: Regina O-ring chain
Starting: Electric, with kick-start backup
Chassis
Wheelbase: 58.6 in.
Seat Height: 36.5 in.
Ground Clearance: 12.6 in.
Footpeg Height: 15.94 in.
Dry Weight: 254 lbs.
Fuel Capacity: 2.24 gal.
Front Suspension: 45mm Marzocchi, adjustable
compression and rebound
Rear Suspension: Sachs w/adjustable rebound
and hi/low speed compression
Front Wheel Travel: 11.4 in.
Rear Wheel Travel: 11.8 in.
Final Gearing: 15/45
Front Brake: 255mm floating Braking Wave
rotor with
dual-piston caliper
Rear Brake: 240mm Braking Wave rotor
with single-piston
caliper
Wheel sizes: 21 in.(Front) / 18 in.(Rear)
Front/Rear Tire: Pirelli
MT21
Color: Red/White
Warranty: 1-year limited warranty
*specifications subject to change without notice.
Retail
Prices
$8899 /
$8999
Specifications: 2010 Beta 450 & 525 RS Supermoto Models
(Differences are noted in bold for 450 / 525, respectively)
Engine
Type: liquid-cooled,
DOHC, four-stroke, 4-valve single
Bore x Stroke:
89 x 72mm / 95 x 72mm
Displacement: 448cc
/ 510cc
Compression Ratio: 11:1
Ignition: Kokusan DC CDI with variable ignition timing.
Spark Plug: NGK DCPR8E
Lubrication: Twin oil pumps, cartridge oil filters
Carburetor: 39mmKeihin FCR
Clutch: Wet, multi-disc with hydraulic actuation
Primary Gear Ratio: 33:76
Transmission speeds: 6
Final Drive: Regina O-ring chain
Starting: Electric, with kick-start backup
Chassis
Wheelbase: 58.6 in.
Seat Height: 35.0 in.
Ground Clearance: 11.2 in.
Footpeg Height: 14.8 in.
Dry Weight: 254 lbs.
Fuel Capacity: 2.24 gal.
Front Suspension: 45mm Marzocchi, adjustable
compression and rebound
Rear Suspension: Sachs w/adjustable rebound
and hi/low speed compression
Front Wheel Travel: 11.4 in.
Rear Wheel Travel: 11.8 in.
Final Gearing: 15/45
Front Brake: 255mm floating Braking Wave
rotor with
dual-piston caliper
Rear Brake: 240mm Braking Wave rotor
with single-piston
caliper
Front Tire: 120/70x17 Pirelli Diablo
Rear Tire: 150/60x17 Pirelli Diablo
Color: Red/White
Warranty: 1-year limited warranty
*specifications subject to change without notice.
Retail
Prices
$9299 / $9399
--END--
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About American Beta
American Beta is the exclusive U.S. distributor of Beta's
off-road bikes and dual-sport motorcycles.
Founded
in 1904, Beta is one of the world's oldest family-run motorcycle businesses.
Based near Florence, Italy, the company holds seven FIM World Trials
championships and six Indoor World Trials titles in international competition.
It employs 111 people and produces 17,000 vehicles annually. Beta's 40-model
domestic lineup covers the motorcycling universe with everything from 50cc
trials bikes and scooters to 525cc Supermoto racers.
For more information, log on to
AmericanBeta.com.
|
About PutterPowerMedia
PutterPowerMedia is a full-service media relations, editorial, advertising and photography agency serving the powersports industry. For more information on products and services, log on to PutterPowerMedia.com.
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2010 Beta RR Enduro
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2010 Beta RS Supermoto
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2010 Beta RS Dual-Sport
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