Editorial
Brief: Fresh off
a win in the Baja 500 and FIM World Enduro podium finishes, Beta is taking
things to the next level for 2010 with engines designed and built in-house, bolted
into an all-new chassis.
FOR IMMEDIATE RELEASE
2010 BETA OFF-ROAD BIKES FEATURE
ALL-NEW ENGINES AND CHASSIS
PASO
ROBLES, Calif. (September 10, 2009) - Fresh off a win in the Baja 500 and FIM
World Enduro podium finishes, Beta is taking things to the next level for 2010
with engines designed and built in-house, bolted into an all-new chassis.
More
technical details and other information about the revamped 2010 Beta RR model
lineup will be released in the coming weeks when American Beta launches a major
update of its website, AmericanBeta.com. These next-generation Betas are scheduled to hit showroom floors in December.
Founded
in 1904, Beta is one of the world's oldest family-run motorcycle businesses.
Based near Florence, Italy, the company holds seven FIM World Trials
championships and six Indoor World Trials titles in international competition.
It employs 111 people and produces 17,000 vehicles annually. Beta's 40-model
domestic lineup covers the motorcycling universe with everything from 50cc
trials bikes and scooters to 525cc Supermoto racers.
In
the United States, American Beta is the exclusive U.S. distributor of Beta's
off-road bikes and dual-sport motorcycles. For more information, log on to
AmericanBeta.com.
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