Dear
As you aware we recently conducted a survey into our clients' views on the Hospitality Assured Standard. We were delighted by the number of responses representing each of the sectors the standard covers, almost 50% of you responded which was a great outcome!
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The main findings of the survey revealed the following:
- Self-analysis and the preparation required before successfully implementing the 10 steps to becoming Hospitality Assured were by far the most highly valued aspects of your accreditation journey.
- The assessment process itself, plus the pre- and post-assessment advice and consultancy available, were reported to be chief to the worth of HA. Almost 77% of those for whom the beginning of the HA journey remained fresh in mind, had utilised the services of a coach, trainer and advisor.
- Visibility, best practice information sharing and benchmarking feedback were top on your list of improvements to get maximum ongoing value from the HA Standard. Broader industry-wide recognition of the accreditation process would also emphasise the value of the final assessment report and the journey made to achieve the HA Standard.
- Up for review is the current method of post-assessment reporting, which many of you feel lacks tangible advice on mechanisms and actions for ongoing improvement.
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