| Walt Fritz, PT
The Pain Relief Center
Rochester, NY |
Visit the Pain Relief Center |
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Borborygmus and the Fight or Flight Response
Have you ever noticed how, after 10-15 minutes into a session, a client's stomach starts to grumble? Read more about this at MyofascialResource.com
Myofascial Release Research
Thirteen new research citations have been posted to MyofascialResource.com:
Considering wider myofascial involvement as a possible contributor to upper extremity dysfunction following treatment for primary breast cancer
Effects of osteopathic manipulative treatment and concentric and eccentric maximal-effort exercise on women with multiple sclerosis: A pilot study
Pathophysiological model for chronic low back pain integrating connective tissue and nervous system mechanisms
Effects of Myofascial Release on Increasing Function
The Role of Pelvic Floor Physical Therapy in the Treatment of Pelvic and Genital Pain-Related Sexual Dysfunction
Treatment of women in the United States with localized, provoked vulvodynia: practice survey of women's health physical therapists
The Role of Physical Therapy in Female Sexual Dysfunction
The Effect of Osteopathic Treatment of Cesarean Section Scars on Pelvic Muscle Strength
Psychophysiological Effects of Massage-Myofascial Release After Exercise: A Randomized Sham-Control Study
Chronic pelvic pain: Pelvic floor problems, sacroiliac dysfunction and the trigger point connection
Frequency, urgency, and pelvic pain: Treating the pelvic floor versus the epithelium
The Role of Pelvic Floor Physical Therapy in the Treatment of Pelvic and Genital Pain-Related Sexual Dysfunction
You can access these and many other articles on the Research page of MyofascialResource.com
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Foundations in Myofascial Release™
August 14-15, 2009 Cape Cod, MA
at the 1867 West Dennis Graded Schoolhouse
67 School Street, West Dennis, MA
This 15 hour, two day seminar will provide a solid base for the practice of Myofascial Release. You will gain the ability to evaluate and treat effectively utilizing Myofascial Release, including Myomobilization™. This class is not simply a re-hash of other MFR training. You will learn fresh perspectives, without the baggage. Learn to feel deeply into the body to sense what might be holding your clients back. NCBTMB and NYS Society for Continuing Education in Physical Therapy CE Hours applied for.
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MFRmail Newsletter Practice Tip
I never thought that something as simple as a ball of chalk could help so much in the clinic. I was turned onto it by a fellow therapist who suffered from excessively sweaty palms. The chalk absorbs the perspiration and keeps your grip intact with your client. Even without sweaty palms, I find that it really can make a difference in lessening the force needed to stay in contact. For those clients who forget to omit the body lotion, the chalk can really make a difference. Purchase a chalk ball at any outdoor recreation type store (Eastern Mountain Sports, etc) or check it out at MyofascialResource.com.
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MFRmail Newsletter Practice Tip Update
Last month I introduced some concepts on Viral Marketing. Have you taken any of these steps to grow your business yet? Starting a periodic newsletter to clients and referral sources is a fabulous way of keeping your practice in the forefront of their minds. Collecting email addresses of past and present clients can quickly build your list. Asking clients to forward your newsletters to a friend is as good as free advertising.
If you missed my post last month on Viral Marketing, please check out the Archives page of MyofascialResource.com
Constant Contact helps you to connect with your customers and build your business. With a no risk FREE 60-Day Trial.
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MFRmail Newsletter Treatment Tip
One of the most powerful self-treatment stretches that your client can perform is using a 4" ball under the hip flexors. Most clients with back or pelvis pain and pelvic scar tissue can benefit from this stretch. I've created a PDF file of this stretch for you to print out, on your own letterhead, that guides your client through this process. Find it on MyofascialResource.com
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Myofascial Release Practitioner Directory
The Directory continues to draw clients to MFR therapists around the country. Very affordable and searchable from all major search engines thousands of potential clients have been drawn to the Myofascial Release Practitioner Directory.
Note: Directory members can now submit a photo and/or logo for inclusion onto the directory. Most formats are acceptable, so e-mail me your photo and/or logo to highlight your practice.
Spend your advertising dollars wisely without compromising quality and visibility. The cost is only $40 per year, almost one-tenth the cost of other MFR directories. Find out more about the Myofascial Release Practitioner Directory here.
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For those of you who are interested in my client-centered newsletter, please update your profile at the bottom of this email.
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Books, Music, and Treatment Tools
For those of you who are new to the MFRmail Newsletter, I have made available a wide variety of MFR related products on my website. Included are some of my favorite treatment music, pertinent books, as well as a host of treatment tools and devices.
You can take a look at:
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Bodyworkonline.com
BodyworkOnline.com is a great forum for bodyworkers and the public. There is a section devoted entirely to Myofascial Release where we field a wide variety of questions and situations, including techniques, ethics, marketing, and education. Any viewpoint is welcome, so stop by to browse or to say hello.
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Website Spotlight
This month I want to highlight another MFR practitioner's website. Amy Beyer, LAT, WCMT, at Natural Balance Therapy in Pewaukee, WI has created an informative website that demonstrates many of the marketing principles that I have been speaking about over the past few months. She publishes a quarterly newsletter and features a prominent sign-up box to capture email addresses. Additionally, she has an "Ask Amy' section, where interested people can email a question to her, which is a sure-fire way to draw interested clientele. Give her website a view. |
Walt Fritz, PT
MFRmail Newsletter |
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