November 2010       

Welcome to the November Issue of the Penguin Press.  Look for the PP each month in your inbox.


From the Marketing Igloo

Education is King !!  Dryvit has always put a high emphasis on educating its audiences about Outsulation® --- On November 9 and 10, Dryvit held a 2-day Advanced Dryvit-University for the 'seasoned' Dryvit sales representatives.  Close to 40 people participated in this event in Dallas.  Topics ranged from the new Energy Code to how Dryvit contributes to LEED Points to how to sell Dryvit's Specialty Finishes.

  Energy Codes presentation.jpg

John Mandigo from NexGen Building Supply attended this Advanced Dryvit-U and said "Not only were the topics excellently presented and very informative, but it also gave me, and I am sure all of those who attended, great tools and a new incentive going forward from this point on."  John was so inspired by the content of the meeting that he has already submitted a plan to his company that will address the resources needed to become thoroughly familiar with the material presented and to become certified in LEED GA.


Dryvit will be hosting more of these regional training sessions for the "seasoned" Dryvit sales rep around the country.  Look for your invitation to arrive by email.

In the News

Al ZabboAl Zabbo, CEP, Dryvit's Field Service Manager for the Northeast Region, has recently passed his recertification test for AWCI's EIFS Inspector and Industry Professional courses. Al, who has been with Dryvit for 30 years and has been certified for many of those years, said, "There were a few changes between this test and previous years test - - most notably was the increased focus on drainage systems and air and moisture barriers. This certainly reflects the way the industry is headed."


AWCI has a number of courses designed for industry professionals. When passed, this particular course gives the professional specialized education in the application and inspection of EIFS and notes that the person has demonstrated acquired knowledge by passing an objective, written exam. If you would like further information on AWCI's Academy and their upcoming schedule, click here.

Product Showcase



Rapidry DM 35-50 and 50-75 adhesives and base coats are specially formulated to dry more quickly in cool/damp weather conditions!

The "35-50" and the "50-75" numbers represent the temperature ranges in °F when these products are most ideal.  Both Rapidry DM products dry quicker, exhibit less efflorescence and offer better flexibility.Rapidry 2 bags

For a limited time only, December 1, 2010 through February 28, 2011,
Dryvit will be offering Rapidry DM 35-50 and 50-75 at special pricing.


Distributors: Watch your InBox for specifics on this promotion.

Applicators: Ask your Dryvit distributor about this promotion.

Project Showcase

We all know it gets pretty cold and pretty dark in Alaska.  What better way to cure the blues than to go to a beautiful new theatre and watch the latest flick.  Thanks to Outsulation® and the great folks at Custom Walls, Inc. (Listed Applicator since 1999), folks in Anchorage, AK will have something more to do this winter.  Many thanks to Joel Rabe, Architectural Sales Rep for Building Specialties, for sending the photos to us.

Regal Cinema Stadium, Anchorage, AK.jpg


Think LEED certification doesn't make a difference?  Cory Stimpson, Technical Sales Rep and LEED GA for Dryvit distributor, Building Specialties in Idaho, has a different opinion. 


Cory recently made a call on a local architectural firm.  Although she knew he was coming, the receptionist only allowed him into the library to update the manual.  She told Cory that everyone was busy.  Before entering the library, Cory stopped a gentleman in the hallway, introduced himself and gave him his card.  The gentleman walked away, but quickly turned around and said "You're LEED Certified?"  He happened to be the owner of the firm and wanted someone from his office to become certified also.  He had a lot of questions regarding the classes they could take, registration procedure, how long it took to study, etc.  After talking about that, he was very interested in what Corey was promoting.  They spoke about the benefits of Custom Brick™, Reflectit® and TerraNeo®, and then he took Cory to meet a couple of other architects. 

The visit lasted an hour and a half longer than Corey was expecting, and should provide Building Specialties some revenue in the future.


Bottom Line - LEED Certification Does Make a Difference.  If you are interested in learning more about taking the LEED GA exam, we recommend that you visit the US Green Building Council's website.  Two additional resources are and  You can also contact Dryvit's two LEED GA accredited professionals, Bob Dazel and JW Mollohan for any specific questions.

Bright Ideas

Once again, John Campagna of Architectural Wall Systems makes our Bright Idea column.  Last month, we told you about Dryvit's new AIA/CEU course that is being hosted on AEC Daily's website.  John saw that announcement and decided to do his part to promote the program in his market by putting a very visible link on his company's website directly to the course.  He is also going to send out the announcement and link via email to all of his architect customers.  Great job John.  That a way to make the most out of those Marketing Tools !!!

Web Talk

Did you know that each time Dryvit makes a change to a piece of literature on, it is recorded and posted for you to see?  You can find this running list of updated literature in the "Literature" section, which is in updated_literature.jpgthe left-hand navigation drop down. The updates stay in that section for six months.  Therefore, if you are wondering if a document has changed recently or when it was changed or what changed in the document, look in this section first !

Build Boston 
November 17-19
Seaport World Trade Center
Boston, MA
Booth # 529
November 16-18
McCormick Center
Chicago, IL
Booth # 423


December 8-9
Washington DC
Washington Conv. Center
Booth # 637

From the Emperor Penguin


As we and our families look forward to celebrating the upcoming holidays, we need to remember there are many American men and women who will not be able to spend the holidays with their families.  They are the friends and neighbors that volunteered to serve our country in the armed services.


One such person is Major Lydia Oswald, a Mine Detection Engineer in the Army Reserves. Lydia's full-time jobs include wife, mother of three, and IT/Purchasing
/Inventory Manager for Dryvit Distributor, Ceiling Supply, in St. Louis, MO.  Last May Lydia was called up for a second tour of duty, this time in Afghanistan. She will be there through May or June of next year.  Four years ago she spent a full tour in Iraq.


Dryvit would like to extend our deepest appreciation to Lydia and all of the other brave men and women and their families for the sacrifices they have made in defense of our great nation.  To all who are serving and have served - Thank You and God penguin with flag_275Bless." 



Peter Balint

USMC 69-71

Don't Look Now...


Company Store 

The holidays are right around the corner, and Dryvit's promotional vendor, Black Lab has a wide range of gift ideas great for employees or your best customers.  Whether you are looking for something simple or something a little more impressive, they have it!

And, if you place your order by December 1st, you'll get a coupon for $50 toward a future order of $500 or more.  Be sure to mention the promo code "Dryvit" when you place your order.

Making a Difference

Team Dryvit rose to the occasion once again in the annual Making Strides Against Breast Cancer Walk that was held October 24th in Providence, RI.  Team Dryvit raised $4,543.50!!!  Great job everyone.  Your efforts to help reduce and someday eliminate this dreadful disease are commendable.

2010 Team Dryvit

Family Matters 


We are pleased to announce the birth of Tanner James Wakeman on October 24, 2010.  Tanner is the first child of Nikki Wakeman, Dryvit's Associate General Counsel, and her husband Marc.  Tanner weighed in at 9 lbs. and was 22 inches long.  As you can see, mom, dad and Tanner are doing very well. 

Baby Wakeman
Marc, Nikki and Tanner Wakeman


We have recently received a picture of beautiful Mary, daughter of Justyna Wilczynska, Dryvit's Administrative Assistant for our Poland operation.  Mary is now 8 months old and is obviously a very cheerful little girl.  Her mom says that when she was born last February 1st, 2010, at 7 lbs, 6 oz. and 21 1/4 inches long, she was the loudest baby in the maternity ward - making her parents very happy and proud! 

Justyna and little Mary (Poland)
Justyna and Mary Wilczynska


Brett Henry and Catherine Rowe were married on October 17, 2010 at the Canyon Gate Country Club in Las Vegas, NV.  Brett is Dryvit's Field Service Manager for the states of CA, NV and UT.  Congratulations.  We wish both of you many happy, healthy years of marriage.

Brett and Catherine Henry wedding pix
Brett and Catherine Henry 
Being GREEN and making a difference...

What has your company done to be more environmentally friendly? Send me an email at and share your efforts with us!


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