Winter 2009 Header

in this issue
What's Next for the Banking Industry
Lessons Learned
Simply More Money Tip
Plug Drips in Your Personal Budgets
ATM & Debit Card Safety Tips
401k Rollovers Made Easy
Help Managing Your Accounts Online
What's Next for the Banking Industry
 
There will be more bank failures in the weeks, months and years ahead.  If history is any indicator, we'll continue to see higher than average bank closings well into 2011 and perhaps beyond.  The good news is that The Peoples Community Bank won't be one of those.
 
Some industry pundits have gone so far as to predict a reduction from the present nationwide level of 8,000+ banks to 4,000.  This reduction will occur in small part because of bank closings and in large part because of weaker banks being merged into or being sold to stronger banks.  It's probable that two very distinct types of banks will emerge from the coming consolidation:  large money-center banks with nationwide branches and community banks, such as ours, that serve a well-defined market area.  The difference in product offerings between the two will be negligible.  The primary distinction will be in the level of service quality. 
 
The FDIC deposit insurance fund will remain solvent irrespective of what some media outlets would have you believe.  Since its creation in 1933, this fund has been supported through the payment of insurance premiums from banks such as ours.  To-date, no depositor has ever lost money in an FDIC insured account.  To be certain, the level of insurance premiums paid by banks will increase to cover losses now being incurred by the  insurance fund - ours have quadrupled in the past year.  But taxpayer money will not be used to ensure the solvency of the fund.
 
We'll see increased regulation of the financial services industry.  Some additional  regulation is necessary.  The sub-prime mortgages that helped create this downturn were passed onto many unsuspecting consumers who ultimately could no longer afford the payment when interest rates were reset.  The winners were the mortgage brokers who by then had closed-up shop.  The losers were the homeowners.  Unfortunately, increased regulation invariably means increased paperwork, which too often increases the cost of a transaction and proves more confusing to the consumer.
 
Banks will be required to have more capital (net worth) with which to absorb future loan and other types of credit losses.  As an industry, banking went into this recession with far too little capital and reserves. This forced many banks to borrow from the government to stay afloat.  Some large banks had capital ratios (as a percentage of total assets) of 4% or less, compared to the 10% capital ratio that our bank maitains.  Just as with households that borrowed too much money, some banks leveraged themselves to the point of insolvency.
 
When The Peoples State Bank and Community Bank merged in July, 2005, we could not have predicted the length or breadth of the current economic downturn.  What we did know was that merging the two banks would allow us to create a lower cost structure with operating efficiencies that would help us survive and prosper in such a downturn.  That has happened.  In 2005 the newly merged bank had $175 million in assets.  Four years later bank assets have increased to $240 million, we manage additional assets for others of $180 million, and we remain nicely profitable. 
 
What's next for the banking industry?  For us it's business as usual.  We will be part of the fix - not part of the problem. We remain committed to being here, serving you for many years to come - and promising you Simply Good Banking.
                               
-  Gary Harrop
Lessons Learned
 
During the past 12 months, we've seen banks fail, retirement plans tank and unemployment increase.  The economic downturn has affected us all.  So what have we learned from this eventful year that can buffer ourselves from risk when the next recession arrives?
 
One common error made by many of us was in having too much of our retirement portfolio invested in equities and not enough in fixed-rate investments.  Because of this we lost a large percentage of principal when the equity markets reversed course.  In preparation for future downturns, a conservative rule-of-thumb is to maintain a percentage of your total investment portfolio equal to your age in bonds, annuities or certificates of deposits. 
 
Using this as a guide, a 60-year old would allocate 60% of his or her portfolio to fixed-rate investments and 40% to stocks (equities).  The equity portion of the portfolio will not only provide a hedge against future inflation, it also provides the growth potential you need to prevent outliving your investments.
 
Another concept commonly ignored was the failure to maintain an adequate emergency fund.  We were a nation that simply spent more than we saved.  As a result, job losses left many with total reliance on unemployment compensation to pay bills.  Unfortunately, unemployment compensation can often be insufficient to make required loan payments.  A good rule-of-thumb is to maintain savings that equals three to six months worth of household expenditures, insurance premiums, loan payments and real estate taxes.
 
Beyond having an emergency fund, it's important that we save more from each paycheck.  Gary Harrop, bank president, recently said:  "Some years ago, an older friend told me that he was planning on early retirement.  When I asked him how he was able to retire so early, he said 'My wife and I spent less than we made and we did it for a lot of years."  That really sums up an effective strategy for saving.
 
As concerns debt management, a solid rule-of-thumb is to keep monthly loan payments below 40% of gross monthly income.  A debt-to-income ratio of 40% or greater can be the difference between dining at a steakhouse on a wedding anniversary or eating at McDonalds.  It can also mean being able to rent a movie, but not being able to take the family to the movie theatre.
 
To transition to a more conservative debt structure, work toward having only your home and automobile(s) financed and paying for everything else with cash.  For credit cards, charge only what can be paid in full when you receive your next statement.
 
These are the fundamentals of good financial planning.  Unfortunately, many consumers learned these lessons the hard way during the past year.  The good news is that, having learned from past mistakes, we can take the necessary steps to build flexibility into our financial plans.  Winston Churchill summarized it well when he said, "Those that fail to learn from history are doomed to repeat it".

Simply More Money Tip:
ATM Access

Keep a list of ATM Access locations in your vehicle.  FREE copies of the booklet which lists all surcharge free ATM locations are available to you at any of our bank locations.
 
ATM Access provides a convenient way to stop paying ATM fees.  Search ATM Access.
Plug Drips in Your Personal Budgets
 
How much have you spent on dining this year?  How about coffee, snacks and beverages from convenience stores?  Whether aware of it or not, we all have spending holes within our personal budgets.  Even the smallest drips, when unnoticed over time, can add up to real money down the drain.
 
Some typical gaps in personal budgets include: 
  • Spending money on convenience, fast foods and drinks
  • Carrying a credit card balance rather than paying in cash
  • Extra entertainment
  • Club memberships
  • Cable with movie channels
  • Extra cell phone features
  • Buying books rather than using libraries
  • Dining out frequently for meals rather than packing a lunch or eating at home
  • Buying on impulse rather than for need
Like a tube of caulk or putty by your side, an up-to-date spreadsheet can be your best tool to seal the cracks in your personal budget.  And, you don't have to be an accountant to manage your spending. 
 
Track all expenses incurred daily and divide them into fixed and variable costs.  Fixed expenses are those that occur routinely every month, like loan payments, insurance or rent. Variable expenses are those that can change every month, such as gas, utilities, food and entertainment.
 
Each day, save your receipts in a marked envelope.  At the end of the month, transfer these charges into your spreadsheet.  Soon, you should begin to see gaps and develop an effective plan to seal them.
 
When your faucet leaks, you can call your plumber.  The drips in your budget, on the other hand, can only be sealed by you.
ATM & Debit Card Safety Tips
 
Today's too common threat of identity theft and debit/credit card fraud makes it essential that we proceed with extreme financial care.  If not handled properly, ATM/Debit cards can present significant vulnerabilities in your financial portfolio.
 
Following these simple guidelines will help to keep your ATM/Debit card safe from thieves, and most importantly, better protect your financial information:
  • Keep your Personal Identification Number (PIN) private. Do not write it down or carry it in your purse or wallet.
  • Never let anyone else use your ATM/Debit card.
  • Your PIN should never include birth dates, phone numbers, addresses or parts of your Social Security number.
  • When you receive a new card, sign it immediately.
  • Be sure to get your card back after using it, and inventory your cards periodically to make sure that none are missing.
  • Keep your receipts and verify them against your monthly statement.
The few moments that these simple steps require is time well spent. Remember that YOU are the first line in the defense against identity theft and fraud.
401k Rollovers Made Easy
 
If you've recently changed employment or been the victim of a job cut, don't forget to take your retirement funds with you.  Here are three easy steps to guide you in the process: 
  • Check rollover eligibility with your old 401k provider and review any plan literature for charges associated with selling or transferring your funds.
  • Give us a call at 800-795-2151.
  • Choose from two investment options:  (1) an FDIC-insured IRA which can be opened by a personal banker at any of our five locations or (2) an IRA invested in mutual funds, stocks or bonds available by contacting Mike or Nancy in our Investment Center*.
  • Sign the necessary forms, which we'll prepare, to authorize a direct rollover from your 401k into your new IRA.
*Securities offered through LPL Financial and its affiliates, member FINRA/SIPC, are not FDIC insured, are not guaranteed by the bank, may lose value, are not a deposit, and are not insured by any Federal Government agency.
Help Managing Your Accounts Online
 
Looking for an easier way to consolidate and manage all of your financial accounts online?  If you've registered for online banking through The Peoples Community Bank, you'll soon have this free tool available to you through our website.
 
Finance Works is an online tool that allows you to consolidate and view multiple accounts, from over 5,000 participating financial institutions, in one convenient location.  Finance Works allows you access to current balances of your bank accounts, credit cards, investments and other accounts -- and allows you to set-up reminders for upcoming payments and view account histories.
 
Watch for an upcoming e-mail from us as Finance Works goes live.
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THE PEOPLES COMMUNITY BANK - 222 W. Commercial St., Mazomanie, WI  53560 Toll free: 800-795-2151  Phone:  608-795-2120   Fax:  608-795-2133  www.thepeoplescommunitybank.com  This newsletter does not constitute tax, legal, accounting or other professional advice.  We attempt to be accurate, but neither we nor any other party shall be held liable for loss or damages resulting from reliance  upon or use of this material.    
© 2009 The Peoples Community Bank