Century Cycles Logo
Issue: 34
October 2010
In This Issue
"All Hail the Ale!" Night Ride
5 Tips: Bicycle Lights
5 Questions: Scott Cowan
Who's the greatest cyclist of all time?
Ronald McDonald House Night Ride
Giant for Women Cycling Clinic
Join Our Mailing List!
Let's Celebrate!

Scott Cowan at the Best of Cleveland 2010 PartyCheers!  

That's my toast to YOU for helping us win "Best Bike Shop" in the Best of Cleveland awards from Cleveland Magazine. We celebrated last night at the Best of Cleveland party, a fun bash at the Rock Hall where we saw our customers (hey Brad - your band sounded GREAT!), met new friends, and shared the award with our entire CC staff who made it happen.


And cheers again: A few weeks ago at Interbike, we raised our glasses with Eddie Merckx (wow!!) after learning we are one of the Top 100 Bicycle Retailers in the U.S. for the 9th year in a row (double wow!!).


So do all these toasts make you thirsty? Then join us tonight - we'll be toasting Cleveland Beer Week with help from the Winking Lizard. It will be a fun finale to our best Night Ride season ever.


Scott Cowan, Owner
Century Cycles
All Hail the Ale! Night Ride Flyer
Breaking news: The exclusive ales to be tapped at The Winking Lizard have been announced!
Sierra Nevada Brewing Company Porter
Sierra Nevada Porter
Left Hand Brewing Company Twin Sisters Double IPA
Left Hand Twin Sisters Double IPA
For more details, see: www.centurycycles.com/for/CleBeerWeek
Blackburn Voyager headlight and Mars taillight
5 Tips: Bicycle Lights

Although this weekend marks the end of the season for our Night Rides on the Towpath Trail, for many cyclists, this is the time where they need to start thinking more about riding at night. Here are some tips to keep in mind for selecting and using a bicycle lighting system:

1. Do you need a light "to see with," or just "to be seen?" Consider your needs and your riding conditions (and not just your budget) when deciding what lights to purchase.

2. A flashing taillight is essential to ensure being seen by passing motorists, but a headlight is just as important.

3. Plan ahead: Check or recharge your batteries the night before, test your lights before leaving home, and carry spare batteries and/or a backup light.

4. Position your headlight high enough so that it illuminates the road or trail far enough ahead that you have time to react to obstacles, but low enough that it does not cause glare in the eyes of oncoming users.

5. Helmet mount or handlebar mount? Or both?

To read the full details regarding each of these tips, see this accompanying article on our blog.
Scottt Cowan, Easter 1968
5 Questions: Scott Cowan

In this eNewsletter section, we have profiled almost the entire Century Cycles staff over the past few years. It was just brought to our attention that there was one person we have yet to profile: The owner. In the words of the legendary Homer Simpson, "D'oh!" So here we go:


Scott Cowan, 50, has the distinction of being Century Cycles' longest-tenured employee, with a whopping 18 years of service to the company. A resident of rural Medina county, Scott graduated from Miami University with a degree in Geography and a minor in cartography. At those rare times when he's not at Century Cycles or on his bicycle, Scott enjoys a new interest in old barns, watching "Andy Griffith Show" re-runs, and collecting wine and all kinds of other things.  


Q: So how did you get your start at Century Cycles?

A: (Laughing) Do you mean how did I start the company?! Back in 1991, I was already an avid cyclist and I wanted to do something I believed in. I approached a local bike shop and they hired me at no pay to apprentice to learn the bike store business. We opened the Medina store in March of 1992 with just $14,000 of capital and against all odds. Most people thought we'd be gone in six months, but 18 years later we're still here and thriving. By the way, I did a geographical business study of Medina and it was phenomenal how accurate it was at predicting our success. A degree in geography does pay off!


Q: How many bikes do you own?

A: (Laughing again) Personally or professionally?? I have five bikes that I ride pretty regularly. My favorite to ride is my Raleigh Team carbon bike, and I love my Santana tandem. I also collect bikes and have well over 100 in my collection, with about 15-20 that are particular favorites. But if you really want to get technical, I own thousands of bicycles a year through the stores, taking care of them as they go from the manufacturer to a loving home through Century Cycles. Over the past 18 years, I estimate Century Cycles has built over 40,000 bicycles and found them happy owners. We've started thousands of kids on their first bikes and it's amazing that they are now starting to come back to us, for their kids' first bikes.


Q: What was your first bicycle?

A: My first real bike was a Schwinn Typhoon in the rare coppertone color. We sold it at a garage sale for $10 because I wanted a 10-speed. However, I found one exactly like it and it's now in my bike collection.


Q: What has changed since you started the business in 1992?

A: A lot. We're still providing fun on two wheels, but what we're selling has changed a lot. The bikes are a lot better, our mechanics are better-trained, and it's all better for the consumer.


Q: What's your favorite local trail or ride?

A: I love riding through the Metroparks and also riding along on Lake Road on the west side, where you see the lake peaking out between the houses. I also really like riding out of my driveway and going south to the country roads of Wayne county.

Read more about Scott in this Staff Profile on our blog.

October 2010 Poll ImageWho's the greatest cyclist of all time?

Last month at the Interbike industry trade show, some of the Century Cycles staff had the privilege of meeting Eddy Merckx, whom many consider to be the greatest professional cyclist of all time. The possibilities for debate on this topic are endless; many more than we can list here.

What's your opinion -- Who is the greatest cyclist of all time? Let us know by taking our latest online poll.

In anticipation of Cleveland Beer Week, last month's online poll asked "Which style of beer do you prefer?" The most popular response was "Ale/Pale Ale/IPA." This preference was more than double (44% of voters) the next choices ("Wheat/Belgian" - 20%; "Porter/Stout" - 18%). You can see the complete results of the last poll here.
Ronald McDonald House Night Ride on the Towpath Trail

Registration table at the Ronald McDonald House Night RideOn October 2, 2010, we had our first Night Ride on the Towpath Trail charity event, which benefitted the Ronald McDonald House of Cleveland, and it was a huge success! Despite some rainy weather, there was a good turnout and the participants enjoyed a cool, pleasant ride and raised over $3,700 for the Ronald McDonald House!

We wish to extend a big Thank You to all of the riders for supporting this great cause, as well as to the volunteers who helped run the registration table and serve snacks at the ride's halfway point.

You can see more picture from the event by going to:
Giant for Women Cycling Clinic

Giant for Women Cycling ClinicThanks to everyone who attended our free Basic Bike Maintenance & Safety Clinic in Rocky River on September 30, 2010, taught by Jackie Baker from Giant for Women. It was Jackie's largest crowd in the Midwest!

Jackie provided lots of useful tips and insight, including a pre-ride safety check and how to change a flat tire. See feedback from attendees in this article from the West Shore Sun!

Congratulations to Marjie Korcheck, the winner of our drawing for a $50 Century Cycles Gift Card!

To see more photos from the event, go to:
Century Cycles Logo

Define your life. Ride a bike.
Our Stores:
1079 N. Court St. (Rt 42, K-Mart Plaza)
Medina, OH  44256 map
Phone: 330-722-7119

1621 Main St. (Rt 303)
Peninsula, OH  44264 map
Phone: 330-657-2209

19955 Detroit Rd. (between Wagar and Wooster Roads)
Rocky River, OH  44116 map
Phone: 440-356-5705


Blog Button Facebook Button Twitter Button YouTube Button