Getting the inclusion virus
can be a great thing as
viruses by their very nature duplicate and spread! Having inclusion go viral is symptomatic
of an organization that has learned to value diversity in all of its forms and has created a culture that has learned to leverage its diversities to increase and enhance the organization's performance.
In the same way viral marketing is spread, viral inclusion
needs a high "pass- along- rate" at a continued sustained level in order to create the greatest influence on other systems in the network. As marketing goes viral, customers actually begin marketing for the company.
When inclusion goes viral, the value of inclusiveness has become a "way of life" that has "infected" the system's DNA. The effect of this virus is seen when all stakeholders, including the community and vendors, begin openly sharing in the success of the organization. The inclusion virus starts spreading and duplicating once leaders demonstrate they truly value all diversities. Leaders do this by seeing to it that accountability and resources are made available to support a well-designed inclusion strategy thus ensuring success to the organization's financial well being.
How do you know inclusion has gone viral? Here are the "symptoms" of the inclusion virus in a team or organization: