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Better English 51
Timely Communications Tips
December 7, 2010
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BOO-BOOS CONTINUE
-- "S/he"?
-- NO PROBLEM
-- ELITE AND DEBT

Back from a Thanksgiving weekend, I thought I would catch up on those weeks where I allowed far too many boo-boos to go without a poo-poo.

"S/he"?
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 A buzz term now in Internet marketing is content strategy. So get with it.

Lowes in Mooresville, NC is looking for a director of content strategy. According to the announcement, "S/he is versed in user centered design methodologies and has experience with user testing, research, heuristic evaluation, content matrix creation, content architecture, human computer interaction and brand strategy."

Well, I don't have any recommendations. But I do wonder where in the world "S/he" came from. It's bad enough to use she/he, but Lowes is minimizing to the extreme.


NO PROBLEM
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 No sooner than I thanked my assistant for not causing her any extra trouble with my question, my physician called. He too used the same phrase when I thanked him for setting up an appointment.

"No problem."

Huh? Look guy and girl, I was only thanking you. Where in the world did "no problem" come from? What does it mean, that I didn't cause you a problem by thanking you?

Just this morning I asked the operator at New York's Belvedere Hotel how to use express checkout.

She explained, I said thanks, and you can imagine what her response was: "No problem."


ELITE AND DEBT
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 With the haggling in Congress over a tax bill, two terms get butchered with mispronunciation.

"Debt" should be pronounced like "dett," with no pronunciation of the "b."

And "elite" still has a French pronunciation: "ay-leet" rather than "e-light."

Yours sincerely,
Barry Beckham


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