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Better English 101
Tips For Communicating Better
Vol. I, No. 14 ISSN 1939-5795
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In this issue
-- QUICK REVIEW, COMMON MISTAKES
-- INTRODUCTIONS YOU CAN USE
-- BEHIND THE SCENES
Here it is the eve of my anniversary and I'm working on
yet another newsletter issue. |
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QUICK REVIEW, COMMON MISTAKES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
At a fast-paced three-day conference on Internet
marketing in Anaheim last week, the presenters were
both polished and informative.But of course yours truly was taking notes on the good and the bad of the presentations. One habit stood out often: several (all men) stuck their hands in their pockets now and then. There's something about those darn pockets that attract our hands; maybe the warmth? And I counted a few mistakes that I have covered before. But they occur so frequently, I thought I'd remind you of them again.
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INTRODUCTIONS YOU CAN USE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Every speaker knows that she must spend almost as
much time on the introduction and closing as she
does on the presention itself. You won't see much
creativity of approach by our presidential candidates.
But before audiences all over the world, the rest of us
must forget about the buzz words and hype. We have
to get our listeners warmed up and ready for the
message.Here are some phrases to consider after you have just been introduced.
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BEHIND THE SCENES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Where did it start--this cliche, this overly used, trite
term?Heck, a few decades ago, I thought it was the perfect phrase as I described in a book proposal how I would get behind the scenes of a major banking institution. Now every newscaster is promising such delectable revelations. They use this hackneyed phrase to refer to activities that the public can't see. It originates in seventeenth century French theater, where most of the violence and killings took place. The audience didn't see the man being shot; they heard the gunfire beind the...curtain. It's been used figuratively since, becoming a cliche in the middle of the eighteenth century. And it still is.
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Best wishes, Barry Beckham
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