NEWSfromNENA
Summer 2008
New England Nursery Association
Connecting people and ideas for more than 90 years!

Here it is! The inaugural edition of NENA's electronic newsletter. It's user-friendly, easy to navigate, with even more content than before. It's also eco-friendly. By going with this electronic format, we're saving resources and creating less waste.
 

In This Issue
President's Message
Membership Survey Results
Watch for Economic Impact Survey
A Simple Gathering
Volunteer Leaders SUMMIT
New England Grows!
Schaan Elected ANLA President
News from Around New England
a simple gathering_125

Make a weekend of your visit to Southern New Hampshire for
A SIMPLE GATHERING.

Local accommodations:

The Centennial Hotel
Concord, NH
800-360-4839
www.thecentennialhotel.com
***
Courtyard by Marriott
Concord, NH
603-225-0303
www.marriott.com
***
Lake Shore Farm
Northwood, NH
(603) 942-5921
www.lakeshorefarm.com
***
A SIMPLE GATHERING
Thursday, September 11
2008
10:00 AM - 2:00 PM
Van Berkum Nursery
Deerfield, NH
Upcoming Events

August 13, 2008
Griffin Northern Grower Expo
West Springfield, MA
9:00 AM - 4:00 PM
(866) 307-8142
www.griffins.com

August 13, 2008
VNLA Summer Meeting
Gardener's Supply Co.
Burlington, VT
(802) 425-5117

August 21, 2008
NHPGA Summer Meeting
Phillips Exeter Academy
Exeter, MA
www.NHPGA.org

September 11, 2008
A Simple Gathering
   for NENA members
Van Berkum Nursery
Deerfield, NH
info@NEnsyAssn.org
(508) 653-3112

September 16, 2008
Maine Landscape & Nursery Association
Fall Twilight Meeting
5:00 PM
www.Melna.org

September 17-20, 2008
Society of American Florists Annual Convention
The Breakers
Palm Beach, Florida
(800) 336-4743

November 5, 2008
NENA Volunteer Leaders Summit
Massachusetts Horticultural Society Elm Bank
Wellesley, MA
info@NEnsyAssn.org
(508) 653-3112

November 5-7, 2008
New England Greenhouse Conference
Worcester DCU Center
Worcester, MA
(802) 865-5202

January 14-15, 2009
CNLA-CGGA Winter Symposium
MountainRidge
Wallingford, CT
(800) 562-0610

Wednesday, February 4 - Friday, February 6, 2009
New England Grows!
Boston Convention & Exhibition Center
Boston, MA
www.NEGrows.org
(508) 653-3009
Officers & Directors
2008

President
Leslie van Berkum
Van Berkum Nursery
Deerfield, NH
(603) 463-7663
leslie@vanberkumnursery.com

Vice President
Richard Clark
Clark Farms, Inc.
Wakefield, RI
(401) 783-8844
rich@clarkfarms.com

Directors
John Filias
Jeffreys Creek Land Contractors
Manchester, MA
(978) 768-3359
john@jeffreyscreek.com

Robin Struck
D.R. Struck Landscape Nursery
Winthrop, ME
(207) 395-4112
drstruck@fairpoint.net

Peter House
East Haven Landscape Products
East Haven, CT
(203) 467-6260
Peter_G_House@sbcglobal.net

Past President
Greg Schaan
Imperial Nurseries
Granby, CT
(800) 365-8733, ext. 129
gschaan@mail.insy.com

Management Team
M. Virginia Wood, CMP
Peggy Benjamin
Aley Botelho
Charissa Sharkey
Mary Simard
Diane Zinck

Newsletter Editor
Kristen Dreyer

NENA_logoD

New England Nursery Association, Inc.
8-D Pleasant Street
South Natick, MA  01760
(508) 653-3112
FAX: (508) 653-4112
info@NEnsyAssn.org
www.NEnsyAssn.org
President's Message

Leslie Van BerkumWelcome to the first, all-electronic edition of the NEWS from NENA!

As we hit the height of summer, many of you have been happy to report a "decent to darn good" spring, in spite of the warnings in the media and warmings of this planet that we are working hard to protect. Perhaps it was the "localvore" trend, or the "let's fix the yard up because we can't afford gas for our vacation" trend. We'll take it either way and hope for some cool sunny weather to give us good sales this summer.

We have some exciting NENA developments and changes to report after our June board meeting:

· Economic Impact Study: Thanks to Lois Berg Stack and Leonard Perry, the survey is in its final draft and scheduled to be mailed to thousands of randomly selected green industry professionals in August.  If you do receive a survey, you will notice that it is streamlined and even more pertinent.   Please help us put together effective new data by filling it out as soon as possible.

· A Simple Gathering: In response to many of you who asked for a NENA event that provides a time to reconnect and network with colleagues, we introduce a new opportunity called A Simple Gathering.  (With a credit to Bill Stockman for providing the event's inspiration and name, even if he didn't know he was doing so). NENA's first Simple Gathering will be held on Thursday, September 11 at Van Berkum Nursery in Deerfield NH and will be comprised of friends, food, and tours. There will be an optional visit to Jill Nooney's Bedrock Garden and Fine Garden Art in nearby Lee, NH as well. We hope you'll join us.

· Volunteer Leaders Summit: An expanded version of our annual state association leadership meeting  --- newly named Volunteer Leaders Summit --- will be held on November 5, at MHS' Elm Bank in Wellesley MA. Bob Dolibois, of ANLA, will join us to further examine trends, challenges and solutions for today's association volunteers. We'll combine his expertise with that of our favorite facilitator, Jon Hockman, whose practical activities will cement in the learning. Our goal in hosting this great opportunity is to build bonds, encourage collaboration and help keep New England's green industry alive and well.  Please spread the word to the current and future state leaders in New England.

· NENA Website: We're working with a website design company that has a wealth of experience with associations and we will be putting a whole new look on the NENA website, hopefully before our 2009 annual meeting. You'll find our new site to be useful, interactive, and up to date.

· Green Summit: The question has been "what to do next?" We've run the conference for three years and it has built a great 'buzz' from very satisfied participants, yet it hasn't resonated with our broad membership base. So, we're taking a year off.  We plan to seize the best of what this amazing conference offers and retool it to a streamlined learning experience in 2009.  We'll keep you posted on our progress.

Enjoy the rest of the summer and early fall and we hope to see you at one of our valuable NENA events. If you have any feedback on the activities mentioned above, please call or e-mail me. I'd love to hear from you.
Leslie van Berkum
Leslie van Berkum
NENA President

Editor's Note: On July 24, Van Berkum Nursery was hit by a tornado. Learn more in News from Around New England.
Membership Survey Results       


NENA recently conducted an electronic survey to gain member feedback and assist the board of directors as they continue to move the organization forward.  The survey received a 25% response rate and highlights follow:

· Connecticut and Massachusetts tied with the highest number of respondents.  Maine, Rhode Island, New Hampshire and Vermont followed respectively.

· The majority of respondents were owners of wholesale nurseries or garden centers with 20 to 30 years of experience.

· There was a three-way tie for the number of employees query.  Responses were equally divided among 1-10, 11-25 and 50+ employees per organization.

· Total average gross sales for 2007 landed in the $1 million to $3 million range.

· Peer interaction, industry meetings, association membership, and the Internet were cited as the top four resources for information needed to run a nursery business in New England.

· "Opportunities to meet and network informally" was cited as the most valuable NENA membership opportunity, followed by the Economic Impact Study, an upgraded website, and State Association Leaders meetings.

Survey participants also took time to give their suggestions as to ways that NENA could provide additional value to its members.  The board of directors carefully reviewed all comments and integrated these suggestions into their discussions.

Member feedback is always welcome.  Please feel free to contact NENA via e-mail at info@NEnsyAssn.org or phone (508) 653-3112.  You may also contact any NENA board member.  Contact information is listed on the masthead of this, and every, issue of the NENA newsletter.

 
Economic Impact Study
Give 10 Minutes
for the Future of
the Green Industry
New England Environmental Horticulture Industry Survey Due in August

The New England Nursery Association and the six New England state associations, with support from New England Grows, are working together to gather industry information for the next New England Environmental Horticulture Industry Survey (also known as the Economic Impact Study).  We need your help!

A new survey is on its way to New England's green industry in August. If you are one of the businesses randomly selected to participate in the survey, you will have the option to take it online or in hard copy form.  Either way, it should take about 10 minutes to complete the survey.

By contributing to this important effort, you will help to create a complete and accurate picture of our industry. Please don't set the survey aside -- our industry is depending on you and we need everyone's input.
   
Through the years, the industry information found in this important survey has served as a great tool for influencing legislation, leveraging grants, garnering research projects, and attracting employees.  The latest survey, released in 2006, showed that New England's environmental horticulture industry contributes $4.6 billion a year to the regional economy, compared to $3.7 billion when the survey was first published in 2000.  

The results of this survey have been used by thousands of industry members to support many activities. Industry leaders across the region report that they have used the survey to educate their local legislators as to the size and scope of the industry. Several state associations used the information to obtain major marketing grants from the federal government.  Many company owners have used it to attract new workers to our industry.  One association even used the report to help persuade decision makers to hire a new horticultural instructor at their technical college.

The survey will be conducted by Dr. Leonard Perry, University of Vermont, and Dr. Lois Berg Stack, University of Maine.  The results will be available at New England Grows scheduled for February 4 - 6, 2009 in Boston, MA.

To view the most recent copy of the Economic Impact Survey, visit www.NEnsyAssn.org and click on "$4.6 Billion & Growing."
 
A Simple Gathering
Thursday, September 11, 2008
10:00 AM - 2:00 PM
Van Berkum Nursery · Deerfield, New Hampshire

a simple gathering_150"There is nothing so worthwhile as a simple gathering of friends."

A recent association survey asked members what they valued most about their involvement with NENA. Overwhelmingly, the response was: the opportunity to get together and network with colleagues.  Or, as NENA past president Bill Stockman put it so eloquently, "There is nothing so worthwhile as a simple gathering of friends." From this clear directive,
A Simple Gathering was born.  

On Thursday, September 11, 2008, NENA will host A Simple Gathering at one of New England's premier wholesale perennial nurseries -- Van Berkum Nursery in Deerfield, New Hampshire. A Simple Gathering will center around reconnecting with old friends, making new acquaintances, swapping a few stories, enjoying good food and exploring an inspired perennial growers' operation.  

The plans for A Simple Gathering are just that -- simple. Attendance is complimentary for NENA members.  All that we ask is that you let us know that you're planning to attend. Feel free to stop by Van Berkum's any time between 10 AM and 2 PM.  The schedule for the day is flexible with two official tours offered -- one at 10:30 AM and the other at 1:00 PM.  You are welcome to walk the nursery at your leisure and lunch will be served as 12 noon.  

Van Berkum Nursery is a family run wholesale perennial nursery with more than 700 varieties including natives, groundcovers, meadow plants and unusual plant selections.  Nestled in a park-like setting under pines, it has a retail feel, with clear signage, display gardens, an informative catalog and a horticultural library. They sell to a wide array of businesses: professional gardeners, universities, independent garden centers, estate caretakers, road-side stands, landscape contractors, and garden designers. Van Berkum Nursery is the home of the New England Woodlanders, their own trademarked line of nursery propagated native shade perennials.  Plants in this line include Trillium grandiflorum, Cornus canadensis, Caltha palustris, Asarum canadensis, and many more. Learn more at www.vanberkumnursery.com.

Another great benefit of A Simple Gathering is an exclusive invitation from neighboring Bedrock Gardens to stop by and visit. Created by Jill Nooney and Bob Munger, Bedrock Gardens is a private, garden oasis of horticultural and artistic merit, emphasizing landscape design, excellence and education in art and sculpture, and horticultural interest, all based on sound environmental and ecological practices.  Learn more at www.bedrockgardens.org.

So, plan now to join NENA for A Simple Gathering on Thursday, September 11, 2008.  We promise a day of good, old-fashioned friendship, food and fun.  Make your reservation via e-mail at info@NEnsyAssn.org or call the NENA office at (508) 653-3112 by September 1, 2008.  

Participation in A Simple Gathering is available on a complimentary basis for NENA members in good standing. It is hosted by the New England Nursery Association with support from New England Grows. Our thanks to the Van Berkum family for their enthusiastic help with this inaugural event.

 
Volunteer Leaders Summit
November 5, 2008
vls_150

Current and future leaders of New England's nursery and landscape associations will gather on Wednesday, November 5, 2008 for the Volunteer Leaders Summit.  Hosted by NENA, this new opportunity will expand on the popular annual state association meeting. Volunteer leaders will actively engage in strategic thinking about their association and the role they play in the prosperity of their members and the green industry, as a whole.

"We are hoping for a number of positive outcomes from NENA's new Volunteer Leaders Summit," said NENA president Leslie van Berkum.  "Building relationships, fostering collaboration, and promoting prosperity among New England's green industry associations are the primary goals of this important gathering."

New England state associations are encouraged to send members of their current board of directors, as well as others they have identified as emerging volunteer leaders to the November 5, 2008 meeting.  The Volunteer Leaders Summit is hosted by NENA with support from New England Grows.  For more information, contact the NENA office at (508) 653-3112 or info@NEnsyAssn.org.

New England Grows 2009

NEG_logo
· Rich Educational Content
· Leading Industry Speakers
· Expanded Exposition Hours


Next February at the Northeast's premier green industry conference, the brightest minds in the green industry will address the topics every green industry professional needs to know to succeed, including the latest trends, techniques, and technology.

Among established and emerging nursery and landscape industry luminaries speaking at New England Grows 2009 are: John Kinsella of Urban Outfitters/Terrain in Philadelphia, PA; Lynden Miller of Lynden B. Miller Public Garden Design in New York; Christy Webber of Christy Webber Landscapes in Chicago, IL; and Allan Armitage of the University of Georgia.

"New England Grows' educational conference and exhibits offer trend setting information that will have an immediate impact on your business," said New England Grows president Michelle Harvey, MCH, MCLP of Lakeview Nurseries in Lunenburg, Mass. "We have the people, the products, and the resources that green industry leaders and decision-makers need to thrive in today's economy."

The educational conference and exposition will be held from Wednesday, February 4 through Friday, February 6, 2009 at the Boston Convention & Exhibition Center. Special "Master Class" sessions on Wednesday incorporate unique information for seasoned green industry professionals. In all, 30 groundbreaking sessions are offered, many of which are approved for CEU credit. Full program details will be available in September 2008 and expanded expo hours for 2009 are as follows:

    2009 Expo Hours
    Wednesday, February 4     12:00 noon  - 5:00 p.m.
    Thursday, February 5        8:00 a.m. - 5:00 p.m.
    Friday, February 6            8:00 a.m. - 2:00 p.m.
   
Named among the fastest 50 growing tradeshows in North America by Tradeshow Week for two years running, New England Grows is an educational partnership between the New England Nursery Association, Associated Landscape Contractors of Massachusetts, Massachusetts Arborists Association, Massachusetts Nursery & Landscape Association, and its network includes more than 30 allied green industry organizations.

For details, please refer to www.NEGrows.org or call (508) 653-3009. For more information on a limited number of sponsor and exhibitor opportunities, please contact Diane Zinck at dzinck@NEGrows.org.

Greg Schaan Elected President of ANLA

Greg and Ellen SchaanNENA's own, Greg Schaan was recently elected president of the American Nursery and Landscape Association (ANLA) at their executive conference held in conjunction with the OFA Short Course in Columbus, Ohio.

At his inauguration Schaan stated, "I have now served for four years with a board (ANLA's) that while dealing with the current issues of the day, keeps one eye fixed toward the future.  We are cautious to jump on a passing fad, but act resolutely when we perceive
a sea change."

In addition to his service to the ANLA board of directors, Greg is currently serving as past president of both NENA and New England Grows.  He has also served as a board member of the Horticultural Research Institute.

In addition to his impressive volunteer service, Greg is President & Chief Executive Officer of Imperial Nurseries, Inc., a wholesale nursery grower headquartered in Granby, Connecticut. He holds a degree in business administration from the University of North Dakota, and is a graduate of the Executive Leadership Program at the University of Michigan.  Greg has held a number of sales, marketing, and business development positions in his 25-year career in agribusiness and horticulture. He joined Imperial Nurseries, Inc. in 1992 as Vice President of Sales & Marketing. In 1999, he was promoted to his current position at Imperial. Greg and his wife Ellen have two daughters, Cassandra and Calista.


 
News from Around New England

Van Berkum Nursery Back In Action. On the morning of Thursday, July 24, 2008 a tornado hit Van Berkum Nursery in Deerfield, New Hampshire.  Leslie van Berkum provided the following update one week after the disaster:

"We are both exhausted and thrilled by all the work that has been done this week to get the nursery back on its feet. We've had almost 2000 volunteer hours since the day after the tornado and all of the 700+ trees have been cleared and the plants repotted. We have much more work to do, but most are specialized chores for our nursery crew.

Here's what happened:  the tornado formed here in Deerfield, bouncing off a couple of hills south of us then began its 50-mile track aimed precisely at our nursery. It really did sound like a freight train or 747-jet plane.  The sky was instantly black and we frantically called above the roaring sound for everyone to run for the barn. Our hearts sank as we did roll call and found that Travis Bibeau was missing.  Thankfully, he staggered up the hill a few minutes later. Little did we know then what he had just been through (see below).

 We contacted our tree service company minutes after the tornado hit and he helped us mastermind a plan to carefully lift all the trees (about 150 of them) off of the plants in the upper shade areas with two cranes, and three logging companies who went to work cutting them up and hauling them away the next day. We pulled our first order and shipped it on Tuesday, July 29 amidst the tree removal equipment, broken pots and many helpers. We also cheered the first customer who ventured in to buy plants.

For the last seven days, volunteers from Deerfield and beyond have made their way here to help us --- with endless support, hugs, hard work, cold drinks, great lunches and smiles of encouragement. Not to mention a stream of TV and newspaper crews, eager to hear the story of the storm, how miraculous it was that there were no customers and no employees far from the barn because it came upon us without warning.

They especially wanted to hear about Travis, who was heading out on a golf cart to the part of the nursery that lies on the other side of the marsh. He figured he had about 10 minutes before the 'thunderstorm.' He suddenly heard a roar, saw trees start to topple as a 10-foot wall of water headed right toward him. He didn't even have time to turn his head when the water/wind hit him and sent him and his cart sailing 100 feet through the air, dumping him unceremoniously near the marsh and then landing in the trees, where it still resides. He staggered up the hill toward the barn, dodging trees and sparking wires and almost missed the driveway entrance, he was in such shock.  People have suggested we make a shrine around Travis's cart, or at least a garden.

One of our biggest lessons we've learned is that disaster can strike anyone and part of staying strong in this life is to be a part of a community that cares. We've had more than 70 green industry folks seriously offer equipment and crews. It's beyond our wildest imagination.

We are going to be fine. Let's just hope we don't see another tornado around here for another 130 years."

Before and after shots can be found at www.vanberkumnursery.com.

________________________________

Congratulations!  The Huntington Family of Pleasant View GardensJeff Huntington
in Loudon, NH received the prestigious "Thomas Roland Medal" at the Massachusetts Horticultural Society's 2008 Honorary Medals Gala in June.  The Huntington family recently celebrated the 32nd anniversary of the founding of their company, which has revolutionized wholesale growing operations.  In 1991, the family helped form Proven Winners-the leading brand of high quality flowering plants in North America.  Proven Winners is credited with creating the "container gardening" craze and popularizing new plant genera.  The Huntingtons were recognized for these achievements, as well as for their innovative marketing, and overall contributions to the industry.  NENA's executive director, Virginia Wood, was given the honor of making this important presentation to the Huntingtons at the June 12, 2008 MHS Medals Gala.  

________________________________

This spring, The New Hampshire Plant Growers Association welcomed a new Executive Director - Ann Hilton.  Ann, a UNH graduate with a BS in Plant Science, has worked in the horticultural industry in New Hampshire for many years.  She spent five years as an NHPGA board of director.  Ann can be reached at executivedirector@nhpga.org.  The NHPGA also announced a new and improved website at www.nhpga.org.

________________________________

New Ag Dean at UConn -- Dr. Gregory Weidemann has been appointed Dean of the University of Connecticut College of Agriculture and Natural Resources.  He was formerly with the University of Arkansas where he was Dean of the Dale Bumpers College of Agricultural, Food and Life Sciences and Associate Vice President for Academic Programs.

 
New England Grows
New England Grows!
Unearth your greatest potential      

Wednesday, Thursday, Friday · February 4 - 6, 2009
Boston Convention & Exhibition Center

Registration: Before January 15    $39.00 · After January 15    $55.00
Register today!   · www.NEGrows.org
Sponsor News from
NENA
Sponsor News from NENA!

Reach hundreds of decision-makers, and show your support for the New England nursery and landscape industry, by becoming a News from NENA sponsor.  

To learn more about this great marketing opportunity, contact Diane Zinck, Advertising Manager, at dzinck@NEnsyAssn.org