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Edge of Seattle Cooking Newsletter
Coffee For Thought
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May 2006
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Bonjour!
Master Chef Andre
Mercier will be teaching a hands-on Seasonal
Dinner
Class this coming Saturday May 20th. from 3:00-9:00
PM. Only A few seats remain! Have great fun
being
with like minded food enthusiast in a non-threatening
class setting while enjoying an evening
complete with fine china, crystal, embroidered linen
tablecloth, sterling silver settings making this a truly
exquisite experience.
All classes come with folder including Chef bio,
menu, recipe, kitchen etiquette and currant
newsletter.
A La Francaise Cooking Class
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Discover French Normandy Cuisine
Explore the
cuisine of Normandy with us and learn that French
food is not just about the south of France region
called
Provence. Each geographic region of France has it's
own
distinctive style of cooking and Normandy is no
different. Food from Normandy
reflects the diet of it's people:
farmers and fisherman. This region is full of lush
pastures, orchards and miles of beaches producing
pungent soft cheeses, cider and fresh bounty from
the ocean. Expect to taste recipes using cream,
cider, fish and plenty of farm vegetables.
Hands-On Seasonal Dinner Class Menu
$99.00 (425) 844-4102
- moules mariniere
- Blanquette de veaux with rice pilaf and spinach
mousse
- Salad Greens, Endives, Watercress with Normandy
Cheese
- Tarte Tatin
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Coffee For Thought
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Coffee Workshop Coming in June with David Adler
Have you noticed the reinvention of coffee? This is
not like an old dish soap or hand cream, warmed over
with stale slogans (?new and improved?) the new
thing brewing in America in the coffee trade is no
gimmick, no hype and worth waking up to.
There?s now a silent coffee movement that is
consistent with the morals of the consumers. This
seems to be the perfect opportunity for the little guy
to step up and make a difference in the world.
Fortunately, with a little prodding, socially responsible
corporations are providing the consumer with the
opportunity to make a choice and to make a
difference. The consumer is talking with his pocket
book and at the same time making a moral statement
about whom he is and who we are as a nation.
This silent coffee movement is currently buying more
Fair Trade Certified Coffee then ever before. This
certification supports that the coffee beans may be,
but not necessarily Organically Grown, Shade Grown,
or Bird Friendly. This label certification does however,
insure that the grower and the farm worker receive a
fair market price for their coffee and that no child
labor has been used in growing their coffee. To
participate the farm grower has to sign a five-year
contract to sell his green coffee beans directly to a
cooperative to get a fair market price for his coffee,
which is currently $1.41 per pound.
Fair Trade Certified Coffee is now the fastest-
growing
segment of the US specialty coffee market.
Interestingly, socially responsible corporations are
providing us with an ever-growing number of coffee
choices with the Fair Trade Certification. These
coffees still come from third world countries but now
we from a first world country can choose to buy a
product that is knowingly more expensive and know
that the extra expense will go directly to help the
third world farmer, his family and the environment
that he lives in.
Last month when I was waiting in line at the airport
to buy a coffee at Starbucks, I noticed that they
offered a choice to the consumer between the
regular ?less expensive? coffee and the ?more
expensive? fair trade coffee. They had a display to
educate the buyer and explaining about their fair
trade products. Due to it?s contradiction in practices
Starbucks has been the focus of intense campaigns
in the United States regarding the conditions of the
people who grow their beans and the knowledge
Starbucks provides it?s consumers about it?s
products. Leading activist such as the not-for-profit
Transfair USA and smaller ones, such as Bainbridge-
Ometepe Sister Islands Association (www.bosia.org),
right here on Bainbridge Island, are working to
promote positive fair trade practices.
In 2003 ?Less than one percent of the coffee
that
Starbucks purchased was bought at a fair trade
price.? According to Starbuck?s Corporate Social
Responsibility fiscal annual report for 2005 they now
buy "3.7% of their total coffee purchases? at a far
trade price . Starbucks calculate that for 2006 it will
nudge this figure to 3.84% of their overall coffee
purchases . Starbucks? critics argue that they want
them to practice corporate honesty, make ethical
decisions and set positive examples for others to
follow by switching all of their coffee products to fair
trade coffee. They argue this should be
accomplished through participating in positive labor
policies, fair prices and other pertinent issues
involved in the production, distribution and
advertising of coffee.
While corporate politics is lost on the majority of
consumers, the consumer is buying more of the
expensive coffee because he wants to make a
difference and do some good for his fellow man. It is
a strong possibility that through educating consumers
and advertising about fair trade, sales could
skyrocket, enabling Starbuck to make more profit
than before on the fair trade system.
This social conscious movement in the American
coffee and food industry is noteworthy. Americans
these days, are not looked upon kindly by the rest of
the world at large, but rather viewed as bullies and
aggressors, part of the evil empire. Critics mistakenly
assume that the average person shares in the politics
behind the war in Iraq. Our detractors fail to see the
genuine American heart. They may not understand,
for example, that while most citizens support our
troops in Iraq, they may not support the reasoning
behind their presence there. This silent movement to
buy Fair Trade Certified Coffee reflects a heartfelt
desire to do good. No one is forcing Americans to
spend more money by buying Fair Trade Certified
Coffee. People are individually, one by one, stepping
up to the cash register, spending more of their
disposable income to buy these products because
they want to, because they want to make a
difference. These actions are a statement to the
rest of the world, and against everything that ?evil
empire? stands for.
Coffee maven, David Adler of Bainbridge-
Ometepe
Sister Island Association, will be teaching a class in
June ?Fair Trade Certified Coffee comparison
workshop? at L?Auberge at The Edge of Seattle
Cooking.
- Luxner,Larry. "Starbucks Raises Some Eyebrows
in Latin America" 26 Nov. 03, found at
www.globalexchange.org/campaigns/fairtrade/coffee/1
315.html.06
- Starbucks Fiscal Annual Report 2005, Pg. 23
- Starbucks Fiscal Annual Report 2005, Pg. 23
- Douglas, Nannette. "Practicing Corporate
Honesty" Feb. 06, Pg. 3
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L'Auberge at The Edge of Seattle is a small
four unit
B & B Inn located on the Eastside of Seattle, hidden
away on five acres in a forest of evergreen. Our
B&B Inn is especially enticing for lovers of all ages
who desire a quiet retreat like setting
for the weekend or longer.
We sell
Chocolate Bonbons, jams and
gourmet cookies. We specialize in Seasonal Dinner
Cooking
Classes, Weddings Receptions, Wedding Rehearsal
Dinners,
Afternoon Tea
Parties, Wedding Showers, Birthday and Bachelorette
Parties. We also offer
corporate events such as Teambuilding Cooking
Classes, New Product Introductions and Cocktail
Receptions. Call (425) 844-4102 for reservations.
A Bientot et Merci,

Nancy Douglas; Proprietress
Edge of Seattle Cooking
Phone:
(425) 260-6213
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