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Social Networking and
Non-Profit Organizations
By Sandra Strelka, CPA
Social networking has revolutionized the way non-profits communicate. Whether it's via Face book, Twitter or LinkedIn, the majority of non-profit organizations are communicating with the world via some form of social media; currently Facebook is the most popular.
No matter what the size of your non-profit organization, social media can be an invaluable way to communicate your mission, your needs and your volunteer opportunities. It's not just the larger organizations that are using social media and benefiting from it. In many cases, the smaller non-profits are the ones generating more traffic to their Facebook pages and are seeing more "likes" on Facebook than the larger organizations, which has resulted in additional revenues.
It's easy to get started on most social networking sites. Here are some tips to consider when using Facebook:
- Make sure to have the "Find us on Facebook" connector icon visible on the front page of your website.
- Try to post to the page several times per week, even daily. Post announcements, comments, questions, and trivia. Try to add some interactive tools, like a game or quiz. These things will elicit comments and reactions from people.
- Don't repeat things that are already on your website; make your Facebook fan page unique.
- Set up a donation box so people can donate to your organization. Make giving easy.
- Post reminders for special events or fund drives that the organization is having. The more times that people see advertisements for something, the more likely they are to act on it. Post volunteer opportunities and ways to get involved. Follow up with the achievements after the event is over.
- Set up "causes" so that people can either "give" or "share."
- Include a "Join my List" tab to allow viewers to join your mailing list.
Social networking is becoming engrained into our lives, especially with younger generations. It is a great way to instantly communicate with hundreds and even thousands of people. It's fast and free - a perfect tool!
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~ Save the Date ~
Upcoming Event
Tuesday, January 17, 2011
4:00 - Registration
4:30 - 5:30 - Presentation
Reception to follow
Top 10 Tips for Reviewing Non-Profit
Financial Statements
Presented by: Matthew Los, CPA - WKMR
Unrelated Business Income and Wisconsin Regulations that affect Non-Profit Organizations
Presented by: Ann Rieger, Shareholder - Davis/Kuelthau
There is no charge for this event.
Watch for the official announcement. |
Contact us:
www.wkmr.com
Brookfield Oconomowoc
235 N. Executive Drive, 1040 Oconomowoc Parkway
Suite 160 Oconomowoc, WI 53066
Brookfield, WI 53005 262.567.6540
262.797.9050
Watertown
138 Hospital Drive, Suite 100
Watertown, WI 53098
920.261.6767  |
| WKMR Not-For-Profit Services
At Winter, Kloman, Moter & Repp S.C., our not-for-profit team provides quality audit, accounting, tax, and consulting services to a variety of not-for-profit agencies, government funded businesses, private foundations, and assorted charitable organizations. Our experienced team has helped many not-for-profit organizations throughout Southeastern Wisconsin grow and thrive including:
- Human Service Agencies
- Cultural & Arts Organizations
- Charitable & Religious Organizations
- Educational & Day Care Institutions
- Professional & Trade Associations
- Assisted Living Facilities
- HUD/WHEDA Housing Projects
- Government-funded For-Profit Businesses
We concentrate on helping you best manage public or donated funds, analyzing how to get the most from your resources and helping you implement your plans to stretch every dollar. Our team of professionals understands your complex financial reporting needs, and will help you to accurately report your finances in an understandable way. We provide the independent Audit and accounting services required by many of your funding sources by taking a value-added approach, implementing ever-changing tax reporting requirements, providing information technology consulting, and working with every aspect of your organization to support your success. |
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WKMR
Not-For-Profit Team
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Mark Potts, CPA, PFS Shareholder |
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Paul Sehmer, CPA
Shareholder |
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Lawrence Gebhard, CPA
Manager |
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Mitzi Cass, CPA
Manager |
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Sandy Strelka, CPA Supervisor |
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Matthew Los, CPA
Supervisor |
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Kensie Drinkwine
Senior |
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Adam Schuett
Senior |
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Rachel Stawicki
Senior |
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Ashley Childers
Associate |
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Ashley Lamberton
Associate |
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