Focus Header

September 2011

Issue: 1

Thanks for the Memories! 
Larry Horncastle
Larry Horncastle

We at Business & Tourism Development would like to recognize Larry Horncastle, our previous Director for the many years of service and dedication to the community and in particular the business sector.

 

Larry led our "team" with an open, inviting team leadership style.   

 
With Larry's leadership the departments' highlights over the last 12 years include:
  • Adopted a Long Term Department Plan, which supports the City Economic Development and Tourism Master Plans.
  • Community commitment to SAEDAC, NABI, St. Albert Chamber of Commerce, Edmonton Regional Tourism Group,
    Greater Edmonton Economic Development Team
  • Numerous awards including the St Albert Chamber of Commerce Friend of St Albert Business Award and marketing awards from provincial and national organizations
  • Encouraged staff in obtaining their professional Certified Economic Developer designations
  • Active liason and advocate between the City and the business community
  • Creation of a new marketing campaign "Join Us" starting in the fall of 2009
  • Continual business and employment growth.
  • To name a few .....

Larry was more than "our Boss", he is our collaborator, our colleague, our equal, but most of all "our friend".

 
Business & Tourism Staff
 

Business & Tourism Development

Jennifer Jennax, MBA, FCMC 
General Manager, Business and Strategic Services

 

Jennifer Jennax
Jennifer Jennax

I'm pleased to share some information about myself and my plans for the Business and Strategic Services division, which includes

Business and Tourism Development, Corporate Communications and Marketing, Corporate Strategy and Business Management, and Geographic Information Services.
 

I have worked for the City of St. Albert for over five years and understand the city and its challenges. In my previous role I provided internal management consulting services and this gave me the opportunity to work in all areas of the city with the management team and City Council. Before that, I spent 12 years working for private professional service firms.  

 

Business is critically important to the City of St. Albert and I'm looking forward to building on past successes to bring future growth in this area. We are focused on delivering Council's priorities around economic development:

  • Actively pursue commercial and light industrial development.
  • Make a decision on the preferred location for a light industrial site.
  • Build marketing capacity to promote the city and support attraction of residents, businesses, visitors and investment.
  • Expedite sound decision-making on commercial and light industrial development.
  • Expedite sound decisions on the land areas designated as Future Study Area to allow for development.

We want every business in St. Albert to be successful and remain dedicated to business attraction, expansion and creation.

 

I'm looking forward to working with businesses and achieving many successes in the coming years. I welcome you to contact me directly at 780-459-1742 should you wish to discuss these plans further.

 

 

In This Issue
thanks for the Memories
Business & Tourism Development
Roger Brooks Workshop
Winter Beautification 2011
Oil Sands Trade Show
Focusing On... Stella Blu Cafe
New Business Listings
August Charts & Stats

 

 

 

 

 


Follow us on Twitter

 

It's finally here...October 3
we will be tweeting! We want to hear what you have to say about business in St. Albert.

 

 

 

 

 

 

 

tedx stalbert 

October 19, 2011 

Tickets on Sale Now!

 

 

 

Don't miss out on this dynamic marketing workshop with Roger Brooks! 

Roger Brooks is the creative mind behind St. Albert's re-branding and Cultivate Life theme. Come see his entertaining and informative presentation, that will give you practical and inexpensive ideas on marketing your business.

 

Roger Brooks - Things You Can Do to Make a Difference Tomorrow

November 4, 2011

10:15 a.m. - 11:45 a.m.

The Enjoy Centre - Park Room

Participant Cost $20.00

Tickets will be on sale in October.

 

This workshop provides several tips and tricks − inexpensive marketing and community-improvement actions you can implement immediately to increase local spending, attract visitors, extend their stays and increase sales. Using case histories, advertising examples, and dozens of photos, we'll show you how merchants have doubled their sales for just pennies; tricks that will pull customers into your stores and communities; and ways to get everyone on the same page and pulling in the same direction.

 

This is a "must see" workshop for all − local businesses, downtown organizations, city leaders, chambers of commerce, tourism and economic development offices, and elected officials.

 

Stay tuned, tickets will be available online at www.visitstalbert.com in October or call Joan at 780.459.1725 for more information.

Winter Beautification Program 2011 
Embrace winter this year and participate
winter dress
Cory Christopher Winter Dress
in the commercial business beautification program. Winter is much easier to bear for both you and your customers when your business is dressed for winter. The winter beautification program is now available to commercial businesses and non-profits in the Perron District, St. Albert Trail, Bellerose Dr. and McKenney Ave. The cost share program will provide you with a 50% rebate up to a maximum of $2500.00 for approved elements.

 

For an application form and more info visit www.stalbert.ca/beautification - or call Joan at 780.459.1725. 

 
Oil Sands Trade Show - September 13 & 14 
Bruce and Bob at Oilsands Show
Bruce and Bob at their trade show booth
Bruce Randall and Bob Stoyand of Business & Tourism Development attended the Oil Sands Trade Show in Fort McMurray. The show is now in it's 11th year and it has returned to Fort McMurray for the second successive year. The show demonstrates the technical innovations that makes this mammoth project feasible. It is a huge networking event that attracts the experienced operators that have been there from day one to new companies that are trying to break into the mega-dollar opportunity.

 

Over the two days they had the opportunity of meeting many St. Albert residents that work in Fort McMurray and call St. Albert home. Some of the business contacts have local offices in the industrial parks located in the Greater Edmonton Region. They also met others that have home based businesses in St. Albert and were pleased to see Ron Berge and his son from Hytorc who are active in the oilfield business from their location in Campbell Business Park.

 

There is a closer link between St Albert and Fort McMurray than we realized prior to attending the Trade Show. Business and Tourism Development will be looking at how we can maximize our business and residential opportunities with our northern neighbours.  

 

 

 

Focusing on...
Stella Blu Cafe 

 

Joe Antonucci and staff
Joe Antonucci and Antonio
Stella Blu, Cafe and Deli is located at #50, 24 Perron Street next to the trail on the river valley.  They offer authentic Italian Panini's and salads.  The Boccioni salad is delicious.  The cafe has a comfortable, relaxing decor and a warm friendly atmosphere.  We met with one of Stella Blu's owners, Giuseppe (Joe) Antonucci to feature him in our September edition.


Why did you start your business in St. Albert?
My family lives in St. Albert so we were always interested in opening a business downtown. We love St. Albert and the location is perfect.  Even though St. Albert is a city it has a small town feel, especially downtown with the river valley, botanic features and cobblestone sidewalks, and the people are so friendly. 

 

Who is your target market / who are your customers?

We welcome everyone to come in to enjoy the food and drink.  Whether you're in shorts and sandals or a business suit we want people to feel comfortable when they stop in.  We want to be that special place that people bring their friends to; summer on the sunny patio and in the cooler, weather inside next to a warm fireplace with a flat screen TV for customers to watch. 

 

What makes your business different or stand out from others?

We offer delicious authentic Italian food, extremely good coffee, mocha's, lattes, and fair prices, all served in a great atmosphere. We also provide catering to private parties or events. We are fully licenced, opened 7 days a week, Monday to Saturday 9am - 5pm and Sundays 10am - 4pm.

  

Do you incorporate technology into your business - twitter, facebook, web etc.?

Facebook: Stella Blu, a website is in the near future. You can always reach us by phone at 780-459-2013

 

What's your favourite thing about St. Albert?

It's a combination of people and the city itself.  I love the small town feel of the city's downtown space, with the Farmer's Market, river valley, etc.  It's very picturesque and welcoming and that works with our vision of what we want our restaurant to be. Watch for our Grand Opening coming in early October! 

 

Stella Blu Cafe:

#50, 24 Perron Street 

p. 780.459.2013

 
New Businesses in St. Albert 
Commercial/Industrial Businesses

 

Canadian Collectors Road Show 416-312-4279
460 St Albert Tr
Antique & Collectables Road Show
gary@ccroadshow.com 

 

Dead Sure Customs 780-458-5638
108A 25 Chisholm Ave 
Powder Coating, Hydrographics, Assembly
alex@deadsurecustoms.com 

 

Dr. Pauline Lysak 780-800-5210
406 22 Sir Winston Churchill Ave
Medical Practice of Psychiatry
office@lysak.org 

 

Pulse (The Pulse Institute Inc.) 780-569-5330
11 44 St Thomas St
Coaching, Consulting, Training For Conflict Resolution
nancylove@pulseinstitute.com 

 

The Red Door Home Design 780-863-3050
250 15 Perron St
Interior Design Services & Home Decor
thereddoor@telus.net 

 

Royal Lepage Premier Real Estate 780-458-5595
210 506a St Albert Tr
Real Estate Brokerage
englishbob@telus.net 

 

Yuzen Japanese Restaurant 780-902-4649
127 1 Hebert Rd 
Japanese Restaurant
yuzen.fujibana@gmail.com 


 

Home-Based Businesses

 

A New Stage 780-458-9267
Gardening Business; House Sitting; Organzing & Decluttering
smartyt@shaw.ca

 

A-Team Pick-Up & Delivery 780-220-4910
Pick-Up Delivery Goods for Customers
brad_marbry@live.ca

 

Buzz Events 780-909-4006
Event/Destination Management
cheryl@buzzevents.ca

 

Catherine Dyer Design 780-569-4818
Provides Curriculum Development, Design and Educational Consultation and Facilitation Services
catherine.dyer@shaw.ca

 

Dragoncrest General Contracting 780-995-7558
General Contracting and Home Renovations
Cez322@Gmail.Com

 

Finesse Restorations 780-668-6821
Building Renovations, Commercial or Residential
yolandeh@shaw.ca

 

Fresh'n Clean Ozoning Services 780-242-8305
Ozone Deodorizing in Homes, RVs, Autos and Sports Equipment
freshnclean@shaw.ca

 

Massage At Ironwood 780-217-5496
Massage Therapy; Relaxation, Therapeutic, Hot Rock, Aromatherapy

 

Mista Irrigation Ltd. 780-233-6344
Landscape Irrigation, Plumbing & Heating
jasonfinseth@gmail.com

 

Om Sweet Om Yoga 780-569-0843
From Gentle to Rigorous, Iyengar Yoga for Adults of all Abilities 
om_sweet_om_yoga@live.ca

 

RC Mechanical Services 780-919-3569
Mechanical Services for the Oil and Gas Industry
floorwalker@shaw.ca

 

Twisted Pear Networks Inc. 780-245-5256
IT Consulting, Web Site Hosting, Software Development
madorej@twistedpearnetworks.com  

 

Eat, Grow, Do!
Joan Barber

Follow Joan Barber around St. Albert as she blogs about her adventures in this fine City. Joan doesn't sit still for long, whether she is running away from the mosquitoes in Riverlot 56, shopping on Perron Street or out attending special events, Joan will share her unique perspective on life in St. Albert. 

Check out her blog at

www.visitstalbert.com

 
 
 
 
NABI Oktoberfest
Join us for NABI
Oktoberfest III
Beer & Cheese Tasting

Wednesday
October 19, 4-7pm

200 Carnegie Drive
St. Albert, AB

A donation to Young Life - St. Albert is appreciated

RSVP to 780.460.1000 by October 14, 2011


August Charts & Stats 

Focus August 2011 Stats

 

 

 

St. Albert Business & Tourism Development proudly supports all of our local businesses. If you are not afraid of the camera and would like to answer a few questions, we would be pleased to feature you in an upcoming edition of Focus. If interested, please contact Leanne at 780.459.1759 or lmcbean@st-albert.net.