| Target Your Networking
Are you meeting the right people when you go to networking events? I'm a big believer in networking, but, just like your other marketing efforts, networking works better when it's targeted. Choose groups and events that appeal to your target market. Go where your prospects are.
Secondary Service or Key to Success?
As you're looking for ways to grow your business, consider your secondary services' impact on your bottom line. Many retailers net more on financing, warranties, or maintenance than on their tangible products. A service you consider a sideline or add-on may be your key to success.
Tune Your Website for Smart Phones
Over 20% of Americans now own smart phones. Before splurging on a custom, branded app, mobile marketing pros recommend tuning your website for mobile devices. Consumers and web experts agree your phone number, address, and hours must be easy to find from a smart phone.
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