Marketing Committee News
The marketing committee met June 16th at Cool Moose Cafe. We enjoyed our lunch on 'hot rocks'. Thanks Gary.
A. Google ad campaign began 6/15 and runs though 7/4.
Second campaign begins before September events. We are highlighting various events throughout our Okemo Valley.
B. August 1st will be the deadline to take advantage of Okemo Valley mobile app introductory offer of $100/year. After August 1st, price will be $249/yr for new app users. We now offer how to pay and how to enter information tutorials. Donald Dill donated a framed print for this months app winner, Alex Vance of Doylestown, PA.
Thanks Donald.
C. Advertising options and deadlines were emailed to members on June 9th.
1) Travelhost Magazine - This magazine is in Vermont hotel rooms and online. We have a co-op page in this publication to reach the people already in Vermont, but want to bring them to our Okemo Valley region. We also list events and have a brand ad advertising our mobile app. For as little as $252, you can have an ad in our co-op. Next issue is popular Fall issue from August to October. DEADLINE 7/2. 2) Chamber Info Board - there are still squares available on the Info Board outside the Chamber office in Ludlow. Headings are Lodging; Food; Crafts & Antiques; Goods & Other Services; and Recreation. These squares are $120/year (only $10/mo) and gives the visitors directions from the Info Center to your location. It is lit at night and guests use it all the time. Even when we're in the office, we've seen them call the businesses directly from their cell phones. DEADLINE 7/2. The squares stay up from mid July 2011- July 2012. 3) Southern Vermont Arts & Living - This magazine is great for artists and galleries. It has distribution of 7500 in So. Vermont and is in the Guilford welcome center as well as online. Next issue will come out the end of August and covers September - November. Themes: Artist studios, Fall Festivals, Vermont Woodworkers, Vermont Jazz, Creative Economy, Open Studio Tours and calendar of events. Ads begin at $149 for a 1/12th page. DEADLINE 7/15. 4) Vermont Vacation Guide - This is the official State of Vermont fulfillment piece. When someone calls 1-800-VERMONT, this is what is sent to them. It is at every trade show the State attends as well as all the welcome centers and online. The summer distribution is 200,000 and winter is 100,000. We have the inside front and inside back covers. We are currently working on next Summer 2012 edition. We fill the inside front cover first, so call now. Contract DEADLINE 7/15. Ad Materials Due: July 29. Cost: $606.25 which can be on a payment plan of 2 payments of $200 and 1 payment of $206.25. Credit cards accepted. 5) 3rd Annual Okemo Valley Business Expo is scheduled on Wednesday, August 10 from 5:30-7:30pm at the Green Mountain Banquet and Conference Center in Chester. (across from Heritage Deli). Tables are $99 and can be shared between 2 businesses. This is the perfect opportunity for people to "shop the valley" all under one roof. It's also a great opportunity for other businesses to see who you are and what you have to offer! Put a face to your product! We've already had a great article written about the Expo in June issues of the Rutland and Valley Business Journals! This is a retail event and will be promoted as such. Reserve your space today to be included in the ads & poster. DEADLINE 7/15. We ask all participants to promote the fact that they will be at the Expo on their facebook page and in your communications with your customers. Let's show off what the Okemo Valley has to offer! Music will be provided by Adam Rosenberg. 6) ChamberMail - This is a direct mail piece that is mailed out monthly to new homeowners in both Rutland and Windsor counties. Last years participants received 2000 names and addresses for their own follow up. This program is especially for our Service Companies. Pricing begins at $199 for the entire year and will begin mid-September 2011 through September 2012 or to 2,000 new homeowners (whichever comes first). DEADLINE 8/9. D. Upcoming shows & fairs: July 2 - We will have a table at Cavendish 250 Anniversary on the Green. Gabe (our intern) will cover for us. September 9-11 - Made in Vermont Festival in Burlington. Chamber gets a table ONLY if 5 businesses are signed up. ($100/ea). Best of Vermont and Fox Meadow Farm will be participating and will have our guidebooks. Any others interested? September 22 & 23 - Space is still available at the Big E in Springfield, MA. We can have 3 people each time period, each day with me. This is a free event. 9/22 9-3p Marji - OVRCC Sheldon - Stone Hearth Inn Stephen - Fox Meadow Farm *Available 9/22 3p-9p Marji - OVRCC Sheldon - Stone Hearth Dan - Inn Victoria *Available 9/23 9-3p Marji - OVRCC Sheldon - Stone Hearth Inn Bret - Fullerton Inn Martha - Live Authentically 9/23 3p-9p Marji - OVRCC Sheldon - Stone Hearth Inn *Available *Available E. Chester Info Booth - Is being gutted and rebuilt week of 6/27 by Andrew Ladd Builders. F. Scenic Route 100 Byway grant was submitted to State. We were ranked #3 out of #10 applications from Vermont. This year there were a total of 260 applications submitted across the US, with a total funding request of $114.8 million dollars. FHWA has $40.3 million dollars to award. Obviously 1/3 the funds are available to fund the total amount requested from states. FHWA has given themselves a tight schedule for turning around the 2011 grant applications and hope to be able to announce the awards by August. However, once they leave the FHWA office and go to the secretary for signature, they lose control of the timeline, so announcements could be later. G. Online listings include: Wedding Resource Guide Made in Vermont Festival Vermont Living Magazine High Peaks Media www.vermont.com | 
