Welcome to Okemo Valley Regional Chamber of Commerce

 

These are tough economic times.  As a small business owner, you may be feeling the pinch today and worrying about planning for tomorrow.  Most likely, you are questioning whether to scale back your existing marketing plans, or do away with them altogether.  The answer is neither!  Uncertain economic times provide the perfect opportunity for you to take stock of your existing customer base and to leverage those relationships in order to weather the downturn-and stay competitive in the future.  Now is the time to assess the fundamentals that drive your business;  knowing your existing customers; acquiring new customers; connecting with customers in meaningful ways; and delivering the right solutions to meet customers' needs.

Emphasize the needs you can fulfill and the strengths you can offer so you clearly define for your customers why they should do business with you. 

Position yourself in terms of benefits to your customers.  Don't just toot your own horn.

Be consistent with your message.  Whether it is expressed in person, on the phone, on your website, in your advertising, in your product descriptions, or in your e-communications, make sure your story- who you are and what you do-is clearly and consistently portrayed. 

Hope these tips help you in your marketing efforts.  Take the time now to understand your customers and communicate with them in the most effective and efficient way.

Work together to create packages, referrals and use our M2M benefit program card to do business with each other.