|
Quick Marketing Tip - 7.6.09
With all of the gloom and doom, remember, if you're with a solid, stable company,
especially one that has a reputable whole life block of business, it's a great time
to be in life insurance! As Harry Hoopis put it best in his recent article for the
Hoopis Performance Network:
"The age of entitlement has stepped aside to make way for the age of thrift. Do you
have any idea how good that will be for us? Incredible! The economic landscape has
changed for at least the next 50 years. Become an expert on ways to save money and
you will flourish..."*
What can you do, specifically, to capitalize on this unique moment? Position
yourself with a brand or tagline as someone well-informed to help people get through
the bumpy times. Whether you're a retirement specialist, long term care, estate
planning, or all of the above, make sure you've read everything you can about how to
save people money and prepare for the ups and downs. Check out what new materials
are available through your home office that talk about your company's strength and
performance. Put a plan together to use these communications wisely and develop your
own simple pieces (with compliance approval) to be sure your clients and prospects
know you're the expert they need to have beside them through fair and foul weather!
*For more visit: Hoopis.com
Copyright 2009. The Gallagher Group, LLC. |
