In his book, "buy-ology," Martin Lindstrom notes from research that 90% of our purchasing behavior is unconscious. Therefore, it makes sense to tap into how our unconscious selves function. For example, Lindstrom goes on to share that 75% of the emotions that we feel each day are tied to the sensation of smell! Twenty-two percent of women's heart rates go up when presented with a Tiffany's colored box--even if it's empty! What emotion does the color of your brand evoke? How about the smell or sounds of your office or car? Neauro-marketing tells us these small details can be incredibly important for why people buy-or not.

 

For more on neurology and Martin Lindstrom's work, visit his website:

http://www.martinlindstrom.com.

 

If your unconcious or conscious self chooses to purchase Lindstom's book, "buy-ology," remember all clients of The Gallagher Group, receive 20% off book purchases!