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Quick Marketing Tip - 8.25.08
According to a recent Retirement Confidence Survey conducted by the Employee Benefit Research Institute, more than half of respondents are "confident" they will have enough money to live comfortably in retirement, although, when asked, two-thirds of respondents had no idea how much money they needed to do just that.
Suggestion: when talking with your clients and prospects about their retirement plans, be as specific as possible about their goals and aspirations. Is there a particular community they'd like to live in? Where are the places they'd like to travel? What hobbies would they like to pursue? Help them visualize their future.
Source: "How big should that nest egg be?" LowellSun.com. 3 August 2008. MEdia News Group. 7 August 2008.
<http://www.lowellsun.com/business/ci_10085380> |
