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Fall Insurance Newsletter for Creative Businesses
September 2011 (8th Edition)
Hello business owners!

This is the eighth edition of the Johnsonese Brokerage Insurance Newsletter for Creative Businesses. The goal of our quarterly newsletter is to provide useful information about insurance to independent creative businesses. 

It's time to get ready for the fall and holiday shopping seasons. Our small business can work with your busy schedule to review your insurance and find cost savings. You're never too busy to save money!

And I hope to see some of you at the City of Chicago Small Business Expo. It will be held Friday October 7th at the UIC Forum (725 W Roosevelt Rd) from 8:30 am to 3:30 pm. We'll be answering small business insurance questions all day at booth number J10.

In This Issue
Holiday Crowd Control
2011 - 'The Year of the Breach'
Our Continuing Series: Unpredictable Business Lawsuits
Is This Your Year for a Pop-Up Shop?
Tips for the Fall/ Holiday Party Season

 

Holiday Crowd Control

 

Many people remember the tragic death of a Wal-Mart employeeBlack Friday Crowd as a result of a customer stampede on Thanksgiving weekend 2008. A crowd had gathered outside the store anticipating major savings, and the employee was trampled to death when the store opened its doors. As a result of this tragedy, the Occupational Safety and Health Administration issued crowd safety guidelines for retailers. As you plan your holiday sales and promotions, here are some points from the guidelines to keep in mind:

 

  1. Create a detailed staffing plan that designates a location for each worker.

  2. Designate a worker to contact local emergency responders if necessary.

  3. Provide legible and visible signs that describe entrance locations, store opening times, and other important information.

  4. Train workers in crowd management procedures and the emergency plan.

  5. Set up barricades or rope lines for crowd management well in advance of customers arriving at the store.

  6. Ensure that barricade lines have an adequate number of breaks and turns at regular intervals to reduce the risk of customers pushing from the rear.

  7. Consider using mechanisms such as numbered wristbands or tickets to provide the earlier-arriving customers with first access to sale items.

  8. Consider using Internet lotteries for "hot" items.
  9. When the store reaches maximum occupancy, do not allow additional customers to enter.

 

Click for the complete OSHA guidelines.

 

 

 

 

2011 - 'The Year of the Breach'

 

Broken ComputerIn the first seven months of 2011, a number of companies and institutions reported large-scale data breaches. The causes of the breaches range from misplacement of data by employees to malicious hacking by organized hacker groups. These serial breaches have led some commentators to nickname 2011 "The Year of the Breach."

 

In April, Epsilon, the world's largest email marketing provider, reported that data on customers of 50 retailers, including the Home Shopping Network, Best Buy, Target, and Verizon, were exposed to an unauthorized entry into Epsilon's email system.

 

Sony fell victim to what has been called the largest data breach ever, affecting nearly 77 million users of Sony's Playstation and Qriocity services by an organized group of hackers. Sony predicted that breach remediation measures alone would cost the company at least $171 million.

 

This spate of data breaches has brought renewed attention to cyber-insurance - a specialized insurance product intended to protect companies against costs due to hacker attacks and data breaches.

 

-Lexology, August 8 2011

 

 

Contact us if you would like to learn more about cyber liability insurance.

 

 

 

 

 

 

Our Continuing Series: Unpredictable Business Lawsuits

 

A 290-pound New York man is suing the fast food chain White Castle becauseWhite Castle Logo his body is too wide to fit into one of its standard-issue booths. The claimant is citing the Americans with Disabilities Act, which he claims is "applicable, not only to me, but to pregnant women and to handicapped people."  A spokesman for White Castle said the store is renovating its booths to make them "comfortable for people with a little more weight".

 

-Hot Air, September 11, 2011

 

 

Police say leaking carbon dioxide gas is to blame for the death of an 80-year-woman who passed out in a restroom at a McDonald's restaurant in southeast Georgia. Police investigators found that carbon dioxide used to inject carbonation into the restaurant's soda fountain had been leaking between the walls and into the restroom, where two women were found unconscious Sept. 7. The gas is normally harmless, but enough of it had escaped that it displaced air the women needed to breathe.

 

-Associated Press, September 14, 2011

  

 

Kim Kardashian filed a lawsuit against Old Navy claiming that the store used a look-alike, Melissa Molinaro, in a series of advertisements. Kardashian alleges that the company deliberately infringed upon her public persona by deceiving people into thinking it was her in the advertisement. Molinaro is an actress, dancer and singer and is best known for reality TV appearances. Kardashian, also a reality TV star, has 8 million followers on Twitter and her own clothing store. But some websites are reporting that the real reason for the lawsuit is that Molinaro is dating Kardashian's ex-boyfriend Reggie Bush.

 

-International Business Times, July 24, 2011

  

 

Remember that you don't have to lose a lawsuit to lose money. Legal costs can be significant even for successfully defended cases. Insurance can help cover legal defense costs.

 

 

 

 

Is This Your Year for a Pop-Up Shop?

 

 

Inc. ran an article in July listing four reasons to open a pop-up shop: 

  1. To get word out
  2. To unload old inventory
  3. To test new markets
  4. To vet new business ideas

To help get your creative juices following, Business Insider recently listed its picks for "amazing" pop-up shops. Here are some of their selections: 

  • illy's fold-out coffee shop in a wooden crate
  • Hermes "The Silk Bar" in a steel shipping containerShipping Container
  • Reebok's "FLASH" store in a NYC contemporary art gallery
  • eBay's "eBay" logo appearal and gifts shop
  • Wired magazines annual electronics store
  • NesCafe's coffee shop in  a tent
  • Kate Spade's 'igloo' in a city park
  • Disney's TRON-themed clothing store

 

And of course, please contact us for insurance for your pop-up store or special event. We offer policies for as short as a day!

   

  

 

Tips for the Fall/ Holiday Party Season

 
Time Square Crowd

 

I'm on the board of a small non-profit in Chicago and we just had a discussion about our annual holiday party. So I guess it's not too early to post these party planning tips.

 

If you're planning a holiday party that might include alcohol, here are some suggestions to reduce your risk:

  1. Familiarize yourself with your state's host liquor laws.
  2. Consider hosting your party at a restaurant or bar that has a liquor license, rather than in your home of office.
  3. Limit your guest list to people that you know.
  4.  Provide filling food for guests and alternative non-alcoholic beverages.
  5.  Schedule entertainment or activities that do not involve alcohol. 
  6. Arrange transportation or overnight accommodations for those who should not drive.
  7. Stop serving alcohol at least one hour before the party is scheduled to end.
  8. Do not serve guests who are visibly intoxicated.

-Independent Agent Magazine, August 1, 2011

 

 

If you rent your space for private parties, you may want to give these tips to your renters as well.

 

 




The Johnsonese Brokerage can assist you with most of your business insurance needs. To get started immediately call 773.857.0242 or Email info@johnsonese.com.


Chris Johnson
Christopher Johnson


About the Johnsonese Brokerage
 
The Johnsonese Brokerage LLC is a licensed and bonded independent insurance agency focused on insuring independent creative businesses.
 


Who we insure:

 


  • Advertising Agencies
  • Architects & Interior Designers
  • Boutiques
  • Event Planners
  • Fashion Designers
  • Florists
  • Furniture & Design Dealers
  • Graphics Designers
  • Hair & Nail Salons
  • Musical Instrument Dealers
  • Photographers 
  • Pop-up Stores
  • Publishers
  • Restaurants
  • Specialty Retail
  • Special Events
  • Spas
  • Tailors
  • Travel Agencies
  • Videographers  
  • Wedding Planners

 


We are licensed in the states of Arizona, California (license #0H55862), Florida, Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Missouri, New Jersey, New York, Ohio, Pennsylvania, Texas and Wisconsin.

 

 

 

How are we doing? Your feedback is always welcome!

 

 

 

 

 

 

 

Common Insurance Terms 
 

 

 

1. Insurance Fraud 

Knowingly, and with intent to defraud, providing materially false information to, or concealing a material fact from, an insurance provider

 

 

2. Underwriter

An insurance company employee who evaluates risk and sets or approves premiums for clients 

 

3. Civil Authority

Actions by government entities, such as police and fire departments, including curfews, evacutions and restricted access

 

New Business Name in California

 

Effective immediately we are doing business under a new name in California. Due to state insurance regulations, in California we do business as "Johnsonese Insurance Agency LLC

 

We provide the same services in California as we do in the other states where we operate as "Johnsonese Brokerage LLC". 

 

 

Our Business Partners
 
 
  • AmWins
  • AXA
  • Chubb
  • CNA
  • Hartford
  • Insurance Noodle
  • Markel  
  • Philadelphia
  • Risk Placement Services  

 

 

We Appreciate Referrals!

 

As a service business, referrals are our biggest source of new clients. 

 

If you know of any other business needing insurance, please let us know. We promise to give them the same personal and professional service that you've come to expect from the Johnsonese Brokerage.