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Sincerely,
Ryan Carpenter
PREVENTIVE HEALTH DENTAL PRODUCTS
Online Visibility Services Menu
Basic Marketing Consultation: 1 Hour
Having a game plan is a valuable asset before moving forward with a marketing strategy. In this consultation, your needs and preferences are documented and priorities are set in terms of importance.
Domain Registration: 30 Minutes
Choosing an online name for your business is important. Are you focused on branding your business, or more interested in drawing in new patients through internet searches? These are two of the most important concepts while deciding. This step is exciting, and can be executed quickly when you know what you are looking for.
Developing a online profile template: 1-4 Hours
In this step a profile of your business is documented. It starts by composing a biography of your practice including basics such as location, hours, and services offered, then continues to the practices finer points. We also gather information about the doctor and select several pictures of the office. This information is what is used to populate a variety of websites and search engines to improve your visibility on the internet. This can be very easy if the practice has developed content for an existing webpage or print literature. It takes longer if there is no existing content available - don't worry, we are here to help you!
Claiming your Google Places Page: 2 Hours
This is the most important registration for small business on the internet in today's world. If used properly it can be more effective than a privately developed webpage. If someone is searching for a dentist on their smart phone, this is the most popular tool used. Don't miss out on the opportunity to get found on Google Places.
Google, Yahoo and Bing Registrations: 1 Hour
By registering with Google, Yahoo, and Bing, you will have hit the largest and most important search engines available. This will help you be found while being searched for and also provides some perks such as a mobile website (yes it's free), and your own personal QR Code.
3rd Party Site Registrations: 30 Minutes Each
There are a variety of other sites that can be used to help spread the good word of your business. After the pages have been populated, we provide you with the list of sites you have been registered with and give training on how to maintain and update them in the future if you choose to do so. The list is lengthy so here is a small list of the most popular sites:
Angies List
Yelp
HealthGrades
Superpages
Citysearch
Switchboard
Supermedia
Insiderpages
Dexknows
Manta
Ewisconsinpages
Showmelocal
Dentistanytime
3rd Party Ad Campaign: 1 Hour Each
Most every 3rd party site has a program for additional advertising. Use them to place a coupon to attract prospective patients and also make yourself more visible when people are searching their sites.
Google Adwords Campaign: 1 Hour
Want to be found on Google immediately, try a Google Adword campaign. These are the ads seen at the top, side, and bottom of search results. If used properly, they can be very effective at making your business more visable.
Facebook Page Creation: 3 Hours
This service includes the registration on a Facebook page for your business, and training for you and your staff to maintain and add content to the site. The basics of being social have never changed, but the tools have - let us show you how to use them.
Facebook Ad Campaign: 1 Hour
This is a tool to make a targeted campaign for your practice. It is amazing how much information Facebook has accumulated about its users. Use filters like proximity to your practice and moved within the past 6 months to tailor your ad to prospective patients.
Linked In Page Creation: 1 Hour
Linked In is another great social tool that is tailored toward professionals. This does not require a large amount of maintenance, and can be a valuable tool when promoting your practice.
Website Development: Call for Consultation
We can make one for you, help you create your own, or work with anything you already have setup. We specialize in getting people that visit your site to call or contact your office for an appointment. Sit down with us for a short consult before heading down this road, it will be well worth your time.
QR Code Generation (Quick Response Code): 30 Minutes
These are the ever increasingly popular black box codes you are finding in magazines, literature, and anything else that they can be printed on. It works by being scanned by a smart phone, at which point the user is directed to a specified website, google maps location, facebook page, contact information, wifi login, internet downloads, YouTube Video, or even pay for a cup of coffee at starbucks. There is large variety of things they can be used for. The objective is to get from the print world to a digital environment.
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