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June 2011  
In This Issue
When Scandal Hits
Problem Prevention
The Right Ask
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Greetings!

Six weeks in London.  Six weeks to get away from it all, though not really.  The internet, the ability to do webinars, Skype--great clients--all make it

possible to work from anywhere.  So while my husband is teaching a course on Thermodynamics to USC students here in London, I'm working with Boards and EDs on development plans, writing case statements, developing a grant proposal, providing training, coaching.  All the things I generally do, but from a different perspective.

  To get more of a new perspective, I've been making appointments with colleagues here.  I want to find out how things are different, and what things are the same.  When I was in Paris last year, and Rome the year before I found more similarities than differences, but given my lack of language skills, I was speaking mostly to American charities and schools located in Europe.  Here, I'm reaching out to the Brits.

  The two meetings I had so far--one with a Board member of a local organization (which, I suppose, I should spell "organisation" to be more culturally correct) and one with a program director--focused mainly on Boards.  And it all sounded terribly familiar.

  Keeping the focus on these really important volunteers, we're lucky to have an article by David Lewis on the value of new Board members.  

  As a nonprofit professional for 16 years, David knows first hand how important the Board is--and he also knows how hard it is to find great members.  Reasons he founded Board Member Connect.  

   Next month, I'll let you know more about what I learn from our colleagues here in the UK.  

  

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Fundraising capacity not where you want it to be?

  Need help in making Board members comfortable with fundraising?    

 Contact  Janet Levine Consulting for a

free 30-minute meeting
 to see how you can broaden your base, increase your capacity and raise more money.

    

A Refresher On the Value New Board Members Can Bring

 

David Lewis is a 16 year nonprofit professional who currently serves as the Founder & CEO of  BoardMemberConnect.com, which brings together motivated and experienced professionals with nonprofits looking to fill seats on their board of directors. We are the eHarmony of board development.

 

   I know that every executive director understands the value that board members bring to a nonprofit. Without them there would be no organization. Yet I've seen a sort of complacency when it's time to go out and recruit the right people to fill vacant seats. Believe me I understand the demands of the position. There are never enough hours in the day to get to everything and you do have a life outside of work. But it seems, for some, this task continues to avoid being lined out on the to-do-list. Let me jog your memory and remind you of the value new members can add:

   Energy. New board members come in charged up and ready to jump in with both feet. They're more than willing to join committees and eager to show their worth by bringing new ideas to the table. Their energy is also contagious and may help get some of those more seasoned board members excited again about supporting the organization's mission.

Fresh perspective. New board members are going to bring a fresh and unbiased approach to issues that may be dogging your organization. How do we increase capacity and serve more clients? What new fundraising opportunities are out there? How can we market ourselves better within the community? They may hold the solutions that have been eluding you and your board.

   New network of supporters. New board members are excited to share their philanthropic passion with their personal and professional network. Who wouldn't want to broadcast their involvement with a cause that means something personal to them? They may buy a table of 10 for the gala, talk you up at a cocktail party or post on their Facebook wall. Their network now becomes donor prospects for your organization to reach and cultivate.

   So make it a priority to go out and fill those open seats on your board. It will benefit you and your organization immensely. Plus you can finally cross this task off of your laundry list.

 

Problem Prevention

 

Boards.  And staff-Executive and DevelopmentKey to Success Directors.  Most really are good and work to do their jobs well.  But every so often, problems arise.  Whether you are a board member dealing with the behaviors of the latter or the latter who is having problems with the former, it is not a pretty picture.  And it is one that is often exacerbated by not quite knowing what to do.

    Clear evaluations-of the Board, by the Board-are an important key to the success of any nonprofit.  Before you can evaluate, of course, you need to know what it is you are measuring.  That is the job descriptions complete with performance expectations. 

   What this means, of course, is organizations should not simply recruit Board members who meet organization needs.   There must be, as there must be in fundraising, a clear relational component.  And that means making sure that potential Board members understand and accept expectations.

   "The Board doesn't do its job," is a common complaint made by nonprofit staff.  Investigation too often shows that the reason the Board doesn't do its job is because members don't know what their jobs are.

  Writing effective job descriptions means not simply taking what another organization has.  Your needs may be completely different.

  Whether you are writing a job description for Board members or for staff, remember that a key purpose is to ensure that everyone involved understands the key responsibilities.  Job descriptions are also useful to:

  •  Define what kind of orientation is necessary as well as ongoing training needs.
  • Evaluate performance early on.  This will help avoid disappointment on both sides later in the game.  (READ MORE)

They Loved You Once, They Can Love You Again:  How to Win Back Lapsed Donors

By Sumac Research.  Sumac is a software company in Canada whose comprehensive software package manages a nonprofits' data from fundraising to communications, memberships and more.  

There's a saying among used-car salespeople: Never try to sell someone a car; try to sell them five cars over twenty years. Likewise, repeat donors should be a key component of your organization's financial strategy. But what do you do when one of your donors suddenly stops giving? Here are a few strategies for re-energizing a donor base that has lapsed.
 

Know who to go after

   Winning back donors may require a significant investment of your time and resources. Begin by identifying your best prospects; eliminate any donors who:

  •  Have not donated in over 48 months
  •  Donate irregularly or in small amounts (under $10)
  • Have only donated once 

   While it may be tempting to mount a broad campaign towards all previous donors, your recommitment efforts will be more effective if they focus on a select group likely to yield the best results. Remember that you can continue to reach out to those donors you do not target directly through your organization's regular communications strategy (newsletters, listservs, etc.).

   Once you have a short list of donors targeted for recommitment, begin by doing a little more research into their donation history. Looking for patterns in the way they have given in the past can provide key insights that will help you win them back. Consider when they first started donating: what was your organization doing then that could have induced them to donate? Was there a particular campaign or media strategy your organization was pursuing at the time? Consider also the time of year - certain donors may be in the habit of giving during the holidays; if this is the case, a simple note to the effect of 'We missed you this year!' may be all it takes to re-engage them.

 

Sell the promise

     Donations should be treated the same as any sales transaction. Instead of selling a product or service, you are selling the capacity of your organization. Your donors are investing in both the sense of goodwill they get from knowing they are supporting an organization that works for positive change, and the confidence that your organization has the resources and professionalism to use their investment effectively (READ MORE ) 

   

Have Your Say
notebook Inquiring minds do want to know--what is on your mind?

 Send me your article (200-800 words) on any
topic of interest to those who work for or with nonprofit organizations. 
 
Are your fundraising results down?  Janet Levine Consulting can help. Email or give me a call at 310-990-9151 to schedule a free 30-minute consultation.

Sincerely,
Janet Levine