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February 2010
In This Issue
Trends in Foundation Philanthropy
Online Fundraising
Too Busy To Do It At All
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Janet LevineGreetings!  

Low-level anxiety. Almost, but not quite depressed.  Those are often the signs of knowing that there are things you have to do, but you can't find the time to get them done.   I know those feelings well.  The only cure is to sit down (or go out) and do those things.  One thing I've found helpful is to simply write a to-do list and get it under control.  Oftentimes, you'll see that it isn't quite as much as you thought, and really, you can get it all accomplished.  What are your strategies for keeping that anxiety at bay?  Send me an email and let me know.  I'll share your best answers.

 

Last month, I asked what your biggest challenge is-and what you think you need to do to conquer it.  The newsletter went out just after Haiti was hit with a major earthquake.  As one of my readers ruefully wrote, "I don't want to sound unfeeling, but the massive outpouring of support makes me fear for what we'll be able to raise in the next several months."  Have any of you noticed an impact (pun unintended!)?

 

Others commented on the continuing economic situation and the fact that too many people continue to be without jobs.  Even when people find new jobs, philanthropy is often the last thing to be resumed. 

 

All of which makes fundraising ever more important.  And yet, fundraising is one of those things that nonprofit leaders too often are too busy to get to.  My weekly blog, Too Busy To Fundraise, addresses just that issue.  If you're not already, you may want to become a subscriber.  Check it out at http://toobusytofundraise.com

Trends in Foundation Philanthropy

Education consistently receives a larger share ofView of Golden Sunrise US Funder support than any other single issue, according the Foundation Center.  In a recent report by Grantmakers for Education, college access and student success, along with the STEM fields (science, technology, engineering, and mathematics), were among the top priorities last year for foundations and charities supporting education.

The report highlights trends in educational philanthropy based on a 2009 survey of 140 grant-making organizations. While focused on education, many of the key points in the report are equally valid for other nonprofits seeking grant funding:
  • Fund locally. The majority of respondents said that they primarily fund locally (45%) or in one or two states (23%).
  • Prefer short-term funding. Most funders surveyed make grants that last for less than three years.
Over the past two years, grant funding has become ever more competitive. Our on-line, on demand class, Great Grants, can help you to hone your competitive edge and better respond to grant makers concerns. read more 

Online Fundraising-The Future

Is Now

 

Even naysayers and late-adapters are cottoning to the fact that online fundraising is becoming a necessary element of every nonprofit's development plan.  Responding to that, Network for Good offers five trends they've encountered:

 

1.     Greater number of donation, but smaller average size gift.  Of course, I am not convinced this is just an online thing.  Many donors want to continue supporting the sector, but they (a) don't have the same economic ability they had a few years ago and (b) they are aware that more nonprofits need help. 

2.     Prospective donors are concerned enough about the economy to be slow to support new causes.  In other words, people may like to contribute online, but they still want to know that their money is being wisely spent and they really want to be shown that it is. (read more)


Whether you are raising funds online, via snail mail, telephone, in person or by carrier pigeon, you need to be smart and you need to plan.  Learn how to be a more productive fundraiser with the Power of Planning and Priorities, an online class, available when you want it at a very reasonable price.  Check it out at http://janetlevineconsulting.com/class.html or http://courses.lmlearningstation.com

 

Too Busy To Do It All

 

I write a blog called Too Busy to Fundraise (http://toobusytofundraise.com), so I wasn't surprised when I stumbled over an article from 2002 in the Harvard Business ReviewJanet Levine Consulting Header called "Beware the Busy Manager," Heike Bruch and Sumantra Ghoshal. 

 

In the article, Bruch and Ghoshal state that "fully 90% of managers squander their time in all sorts of ineffective activities."  I don't know about you, but that resembles a large part of my managerial life.  The cure?  Focus and energy.  Focused managers, they say, don't respond immediately to every issue nor do they allow themselves to be pulled away from their goals.  Energized managers, according to the authors, have "vigor fueled by intense personal commitment."

Focus is something many nonprofits would benefit from. A clear development plan, a lucid, unambiguous strategy for the board would ensure that your organization is not squandering time and resources.  Let Janet Levine Consulting help you to focus your energies with breakthrough strategies that will allow you to meet your goals.

 

What strategies are you using to achieve your fundraising objectives?
 
Sincerely,
Janet Levine
 
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