Welcome to Matt Plapp's Newsletter
What's Your Brand? | | Greetings! |
 Social Media is one of the EASIEST and most cost effective marketing venues you could use for your business. Are you using facebook, Linked-In or Twitter to help your company dominate YOUR organic search results, connect with your customers or sell product? If not, you better hurry up (call me I can help)! This Toyota video below is a great example of how a company used social media to spread the word about this GREAT video. Toyota reached millions of potential customers on sites like facebook and Youtube with this video. They did not buy media for this video. Conservative estimates have this video receiving in excess of $100 Million in FREE media so far. So what's a better investment...THIS or a Super Bowl Ad? Click Above To Watch The Best Rap Video You'll Ever Watch!
Peanut Butter Jelly Social Media Video | |
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Are you or your sales people BNI Members? Referral Marketing should be your #1 priority! In 2009 BNI members $20 Million in local business. Don't wait, add BNI to your marketing mix TODAY!
Susie Faircloth
Polished Panache Interior Designer
513 519-5040
PolishedPanache@aol.com
WOW...Is what you'll say when you see the work that Susie does and then WOW again when you see the great prices. Susie takes pride in making your home fabulous but on a BUDGET.
Sandra Messerly
Affordable Cleaning
Commercial Cleaning 859 991-0678
cmess@peoplepc.com
The easiest way to brand your business wrong is with a DIRTY showroom, office or restrooms. Sandy can design a cleaning program for your business that will work around your needs and budget.
Peggy Sparks
What kind of impact are your meetings or open houses making? Is the food always forgotten and done last minute? Peggy can make sure your event is catered at the highest level with great meals. Her customer service is second to none and she can handle ANY timing issues! |
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No More Mediocrity: Over Deliver For Your Customers | |
 by Chris Mann via Accelerated Business Results Blog
Zappos.com is a notoriously customer-centric company. Recently they received some great press when one of their affiliate sites had a glitch in their computer code that changed all of their pricing to $49.95. They quickly fixed the error, but they faced a question that many of us in business are faced with every day: "We screwed up, now what do we do?" They chose to honor their pricing and fulfill every order during the time of the glitch at the $49.95 price. This error cost them $1.6 million.
Click Here To See The Rest Of This Article |
Guerilla Marketing Works! |
Life is good has NEVER advertised...
They built a successful company through"Guerilla Marketing"
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and traveled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jelly, slept in their van, and showered when they could. Chicks were not impressed. By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall (the picture above).
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Be sure to check out the "New" www.mattplapp.com | |
 Check out blogs from numerous local business professionals loaded with great information to help you sell and KEEP more!
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How One Thank You Card put 380 People in a Room |
 by Brennan Scanlon
It was a normal weekday at the office while I sifted through my mail. Not uncommonly, I had received something from my area Chamber of Commerce. I should point out that this is our areas largest Chamber with over 5500 members. As I opened it, I was pleasantly surprised to find a personally hand written thank you note from the Director of Membership, John B. "Brennan, thanks sincerely for your membership, here's to your success." What an impact this made on me. I called John to thank him for his thank you card. Does that seem silly? It's not. Here's why. That phone conversation turned into a lunch, which then turned into a meeting as to how our two organizations might help one another. Although, I knew not to rush the process as our relationship was so new. Over the next few years, we invited John & his Chamber to enjoy a complimentary booth and 5 minute presentation at our All Chapter BNI Awards Breakfast. What was in it for us? Nothing. We were glad to be associated.
After a few years of this we realized that our two like-minded organizations had an opportunity to take a step together. Across the globe, regional networking organizations were coming together in February to celebrate networking during "International Networking Week" (www.internationalnetworkingweek.com). While "International Networking Week" is an initiative of BNI, it is open to all networking organizations. Collaboration being the mindset of course (novel idea, I know). John, Laurie, & Kitty at the Chamber embraced the idea. What happened next? Well, 380 people in a room of course. On February 3rd, 2010 to be exact. An event sponsored by 13 companies, presented by the largest Chamber in our region, the largest business referral organization (us), and the regions leader in business news. A powerful keynote speaker names Cea Cohen Elliot (ceaspeaks.com) changed lives that day, and 380 people then walked out to change the lives of others.
Rewind a few years. Picture John B. sitting at his desk at 5:48pm. While he is definitely ready to head home for the day, he writes out one last thank you note. "Brennan, thanks sincerely for your membership, here's to your success". Had he walked out at 5:46pm, there would not have been 380 people in a room, and lives would not have been changes, including my own.
Zig Zigler once said, "you don't have to be great to start, but you do have to start to be great." Life is a boomerang, you'd better start throwing. Thanks John
Brennan Scanlon is a local Referral Marketing and Networking expert. Brennan speaks to large and small groups. For more information or to contact Brennan email him at brennan.scanlon@fuse.net or 859-653-7275
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