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Led by Jim Lukaszewski & BrandProtect
1:30 p.m. - 3:00 p.m. EDT
Anti-corporate activism, bullying individuals, and embarrassing brands and institutions are growing concerns. Every day large public companies, high-profile products, noteworthy spokespersons, and celebrities are big targets. Contention, personal attacks, and cyber pressure also occurs very locally aimed at non-public figures and organizations. These daily attacks come from unsatisfied customers, disgruntled current and former employees, competitors, stock manipulators, class action attorneys, extortionists, activists, and others seeking to cause reputational damage and pressure, anger, humiliation, or to simply embarrass their targets. Managing and estimating the potential threats from the blogosphere, bullysphere, cybersphere, and the costs of personal, psychological, and reputational damage are an increasingly dominant future management, communications, and security problem.
Investment bank Goldman Sachs' CEO, Lloyd Blankfein, acknowledged and commented in the company's 2009 Annual Report, for the first time, on the risk to its operations reputation and viability from aggressive, relentless, contentious, negative visibility. Failing to detect, prevent, deter, preempt, or deal with virulent negative situations can have very serious consequences.
What Will You Learn?
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Why these attacks occur and who is responsible
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Tactics to remove something from a message board if it is especially offensive
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How to avoid intensifying negative visibility
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The real damage on-line activism can cause
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What successful attacks can accomplish
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The steps to neutralize an Internet crisis
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The patterns and common tactics of on-line activists and key strategies to counteract them
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Readiness strategies to detect, deter, respond, preempt, or prevent the most common types of cyberattack
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How to detect and track negativity on the Web about your organization, product, or service
- How to evaluate and assess the probable damage being afflicted
Who Should Attend?
- CEOs under attack (or those who could be)
- Heads of security (if it's your boss, you want to be ready)
- IT and Web content generators (to understand the urgency)
- Communicators and crisis communicators
- Lawyers and cyber legal staff
- Human resources advisors
- Senior employees (those others rely on during times of trouble)
- Cyber action response teams and cyberspace monitors
- Reputation management teams and advisors
- Management advisors
- Managers for high-profile brands (likely targets)
Please join us for 90 minutes of vintage Lukaszewski wisdom, insight, and inspiration to be better cyber crisis responders.
Presenter
James E. Lukaszewski, ABC, APR, Fellow PRSA
Chairman and President The Lukaszewski Group Inc.
100 South Bedford Road, Suite 340 Mount Kisco, New York 10549
Office: 914.681.0000 Fax: 914.681.0047
Register
Each participant will receive an extremely valuable handout. Contact Jim Lukaszewski with questions, [email protected].
Webinar Date: Thursday, April 15, 2010
Webinar Time: 1:30 p.m. - 3:00 p.m. EDT
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Webinar Title
When You Are the Target: Coping With Activists, Antagonists & New Media Attacks
Date
Thursday
April 15, 2010
Time
1:30 - 3:00 p.m. EDT
Presenter
James E. Lukaszewski
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