| UPCOMING EXPOS |
The Big Sur Marathon will have their booth at the following Expos:
Napa Valley Marathon
March 4 - 6
Boston Marathon
April 15 - 17
Pasadena Marathon
May 13 - 15 |
| MARATHON SPONSORS | | PLATINUM SPONSOR
GOLD SPONSORS
SILVER SPONSORS
Crossroads Shopping Village
Dempsey Family Foundation
Dole
Earthbound Farm
Gatorade
GU
Monterey Marriott
Orosco Group
Sam Linder Auto Group
BRONZE SPONSORS
Community Hospital of the
Monterey Peninsula
Pepe's Little Napoli
Michelob Ultra
Post Ranch Inn
Rocky Point Restaurant
Treadmill
Ventana Inn & Spa
MEDIA SPONSORS
KSBW Channel 8
KWAV 97 FM
Monterey County Herald |
| HALF MARATHON SPONSORS |
Crossroads Shopping Village
Dole Food Company
Gatorade
Granite Construction Co.
GU Energy Labs
KWAV 97 FM
Marathon Foto
Michelob Ultra
Monterey County Herald
Monterey Marriott
Orosco Group
Pacific Printing
Treadmill |
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JOIN OUR LIST
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Greetings!
A very sucessful 2010 has come and gone, and now we are ramping up for our 2011 Mud Run, Big Sur Marathon events and the Big Sur Half Marathon on Monterey Bay. As always, our goal is to continue to raise the bar and produce world-class running events while giving back to our local community.
We hope you enjoy this edition of "On the Run." |
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A Message from the Race Director | |
 Looking Forward
2010 was the occasion of our 25th Big Sur Marathon and we brought lots of new things to the table - 26 larger than life mile markers on the Marathon course, a new post-race party, and the Boston 2 Big Sur Challenge. Race weekend brought great weather, record numbers and glowing feedback from our participants. And then the question arose...what can we do next?
We have been named one of the top three marathons in the country behind Boston and New York, as well as the nation's Best Destination Marathon. Our goal is to continue to live up to this reputation and to do better wherever possible. We are honored to have been chosen in 2011 by Runner's World for their Runner's World Challenge, and we are in the second year of our very successful Boston 2 Big Sur event.
Our early sell-out is indicative of the popularity of our events. We thank you for choosing Big Sur and we promise to deliver to you the race experience of a lifetime.
Wally Kastner
Race Director |
Event News
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If you are registered for our Mud Run or upcoming Marathon events, stayed tuned for upcoming blast emails over the course of the next few months!
Marathon Event Sell-out!
While the Big Sur Marathon has sold out every year but one, the 2011 event enjoyed an earlier than usual sell-out on October 28, 2010. We will welcome nearly 4,700 entrants in the Marathon, Boston 2 Big Sur and the Runner's World Challenge from all 50 states and 26 countries! For those who didn't register in time, mark your calendar. We will open our 2012 registration on July 15, 2011. Big Sur's Mud Run For a chance to get "down and dirty," join us for the sixth annual Big Sur Mud Run to be held March 26, 2011. This fun event offers dirt, sand, water, drill sergeants, obstacles and four mud pits! It is open to both teams and individuals. To learn more and register, click HERE.
Big Sur Half Marathon on Monterey Bay Our 2010 Half Marathon was an outstanding success that featured picture perfect weather, an exciting elite race culminating in a new women's course record, and more course entertainment. We are already working on the 2011 event which will feature all new mile markers, similar to what we have for our Marathon. The event date is November 20, 2011 and registration will open on April 1, 2011. This event will sell-out so don't be left out...register early and save! |
| The Challenge is On! | |
More than 265 runners are taking part in the Runner's World Challenge (RWC), a four month long program executed by the editors of Runner's  World Magazine. The RWC will culminate in a weekend of VIP treatment and amenities during the Big Sur Marathon weekend.
The RWC is an exclusive opportunity to be coached by Bart Yasso, RW's Chief Running Officer and receive personalized training from the RW editors along with advice on nutrition,injury prevention, and tips on how to run Big Sur.
The RWC sold out in only three weeks, a record for this event. The field includes 134 females and 131 males hailing from 35 states and four countries. Among the many perks the Challengers receive are an RWC technical fabric shirt and free book from Runner's World, private buses to the start in Big Sur where a VIP tent with private bathrooms await, a catered post-race tent where they wiill receive free massages and VIP treatment.
The RWC will also be hosting an event at Philadelphia if you missed on the opportunity to register for Big Sur. Click HERE to learn more. |
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| In the Spotlight |
 Welcome to our New ChairmanLong time Board Chairman Hugo Ferlito stepped down in October, 2010 after 13 years of dedicated service to the Big Sur Marathon. His Vice-Chair, Dr. Wayne Richey, then stepped up to the Chairman position. A Board member since 1998, Richey served for many years as the Committee Chair of the Course Marshalls and could be seen riding his bicycle on Highway One on race day, looking out for the safety of our runners.
Click HERE to view full article... |
| Reach Our Runners |
To businesses looking to reach the affluent, educated running market, the Big Sur Marathon is offering several opportunites for exposure in the upcoming 2011 event. - The Monterey County Herald is once again publishing our Official Souvenir Program. In addition to be placed in the hands of all our participants, the program will be distributed to 10,000 households on the Monterey Peninsula (total of 21,000 to be printed). Advertising in the program is a great vehicle for exposure and to put forth special offers during race weekend.
- The Virtual Goodie Bag (VGB) continues to get bigger and better. This year's digital race bag will include games, runner podcasts and other online gifts in addition to special offers from sponsors and local retailers. Spots in the VGB come as low as $250. To learn more and upload your offer, click HERE.
- The 2011 Health & Fitness Expo is nearly sold out. Exhibitors will feature running shoes, apparel and gear, along with other race promotions, free sampling and educational exhibits and demonstrations. More than 20,000 are expected to pass through the two-day Expo.
For a brief overview of all BSIM marketing opportunities, click HERE. To discuss these and other options contact Julie Armstrong at 831.625.6226 or email julie@bsim.org. |
| JUST RUN News | |
Starting Strong in 2010 - 2011
The Big Sur Marathon's youth fitness program JUST RUN is experiencing a very successful 2010 - 2011 school year. Over 5,000 children have already logged 106,000 miles and both numbers continue to rise. Additionally, the Lake County Health Department was recently welcomed as the program's fifth licensee and will implement and oversee the JUST RUN program in NE Ohio.
New Partners
Recognized as a vehicle to further their causes, JUST RUN was invited to partner with two national organizations: the Alliance for a Healthier Generation and the President's Challenge, the premier program of the President's council on Fitness, Sports and Nutrition. "It's an honor to be recognized by these national organizations," said JUST RUN founder Mike Dove. "We received a Gold Medal from Governor's (Schwarzenegger) Council on Physical Fitness and Sports in and these new affiliations continue to bring greater recognition to JUST RUN."
"Ours is a free, website-based program that can be easily adopted by any school or youth organization in any locale," adds JUST RUN administrator Susan Love. "We are confident that the exposure afforded by these two national programs will encourage more schools throughout the country to participate, as they learn how easy it is to administer and to implement."
For more information, contact Susan Love at 831.625.6226 or susanwlove@sbcglobal.net. |
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| Sponsor News | |
In October 2010 we moved into our plush new offices at The Barnyard Shopping Village, very close by the Marathon finish area. The expansive new space allows us to host meetings and clients, organize merchandise for easier handling and shipping, and showcase our events through beautiful photography and years and race posters.
Built in Carmel in 1976, the Barnyard Shopping Village is a landmark on the Monterey Peninsula featuring more than 45 merchants, ranging from couture fashion shops and international restaurants to professional services and galleries. The Barnyard hosts annual property events within its colorfully landscaped brick lined courtyards, and with the addition of the Big Sur Marathon and another new tenant, Bay Bikes, the center will soon be home to monthly runs and bike rides.
The Barnyard Shopping Village is owned and operated by SIMA Barnyard, LLC, a California-based company. |
We hope you enjoyed this issue of the Big Sur Marathon On the Run E-Newsletter. Feel free to contact us with comments or suggestions. As always, we welcome your input.
The Board and Staff of the
Big Sur International Marathon |
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