| MARATHON SPONSORS | PLATINUM SPONSOR
GOLD SPONSORS
SILVER SPONSORS
Carmel Rancho Shopping Ctr
Crossroads Shopping Village
Dempsey Family Foundation
Dole
Earthbound Farm
Gatorade
Dempsey Family in support
of the Grizzled Vets
GU
Monterey Marriott
Orosco Group
Sam Linder Auto Group
BRONZE SPONSORS
Pepe's Little Napoli
Michelob Ultra
Post Ranch Inn
Rocky Point Restaurant
Treadmill
Ventana Inn & Spa
MEDIA SPONSORS
KSBW Channel 8
KWAV 97 FM
Monterey County Herald |
| HALF MARATHON SPONSORS | |
 Crossroads Shopping Village
Food Company
Earthbound Farm
Gatorade
Granite Construction Co.
GU Energy Labs
KWAV 97 FM
Marathon Foto
Michelob Ultra
Monterey County Herald
Monterey Marriott
Orosco Group
Pacific Printing
Treadmill |
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Greetings!
We opened registration for the Big Sur Marathon and related events on July 15th, signing up over 1,000 people in the first 24 hours! We're looking forward to another banner year and hope you'll join us on May 1, 2011.
We hope you enjoy this edition of "On the Run." |
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A Message from the Race Director |  Riding the Wave
2010 has proven to be a milestone year for our non-profit organization. We started off with an incredible honor, being named one of the nation's top three marathons by the editors of Runner's World magazine, and as the "best destination marathon" by its readers. We celebrated the 25th Presentation of the Big Sur International Marathon by debuting our new "larger than life" mile markers, holding a fabulous post-race party and rolling out the inaugural Boston 2 Big Sur Challenge. Perfect weather on race day was coupled with a record number of finishers in the marathon and our first ever Monterey County male winner, Daniel Tapia.
We recently received Gold Certification for our greening program thanks to the dedication and hard work of many race volunteers and environmental organizations (see story below). For our upcoming November Half Marathon, we're ahead of schedule with race registrations and are hoping for a sellout by September.
Life is good. We thank you for giving us a a 97% approval rating for our course and volunteers this past April. We're riding a wave that we hope continues long into the future. We thank all of our sponsors, volunteers and participants for the contributions, hard work and support that underlie our continuing success.
Wally Kastner
Race Director |
Event News
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Big Sur Half Marathon on Monterey Bay
We're approaching the halfway mark in registrations with only a few months to go! We've increased the field to 7,500 this year following the elimination of the 10-Mile Walk (both runners and walkers welcome in the Half). We.will again focus on wave starts to eliminate crowding on the course.
__________________________________________________________ Big Sur International Marathon
Registration for our 26th Presentation opened on July 15 with 20% of the marathon slots sold out after just two days! Our Boston 2 Big Sur Challenge is continues to be a popular choice for the "hard core" athlete. This year's marathon will take place on Sunday, May 1, 2001 marking the first time ever the event has not been held on the last Sunday in April (due to Easter Sunday). The traditional April date will return in 2012.
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Big Sur's Mud Run
It's muddy business as usual for the Big Sur Mud Run. Registration opens November 1, 2010 for the March 26, 2011 event. We hope to increase the field for the Fourth Presentation due to last year's sell-out. |
| Make Your Travel Plans Now! | |
You've registered for the race. Now it's time to make your travel plans. Visit our Half Marathon Travel page to view some preferred properties and get booking links to all hotels in the area. You can also call Resort 2 Me at 800.757.5646 for personalized service.
For the 2011 Marathon travel and lodging info,click here.
The travel pages also provide visitor information to help you plan activities while you're here. You can also visit our local Convention & Visitors Bureau website for additional tips. |
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Marketing the Marathon
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Facebook Fans Engage
Our 4,300+ Facebook fans are an engaging group of people. They ask questions, share their reasons for running, tell us what they think about our events, and respond openly to other runners' comments. Through Facebook contests, many of our fans have recently won free shoes and other merchandise from our sponsors, ASICS and GU Energy Labs. Join today to be part of this in-the-know group, and you may be the next winner of a sponsor prize!
Click here to become our newest Facebook fan!
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Our Runners...by the Numbers
A few statistics from the recent Big Sur International Marathon (all events):
- 13,488 registered participants
- 8281 finishers (excluding 3K)
- 58% female participants; 42% male participants
- 93% have college or grad school degrees
- 69% had household incomes of $75K or higher
- 57% in professional or managerial occupations
- 74% from California
- All 50 states represented, plus 26 additional countries
- Top ten states include: California, Texas, Colorado, New York, Washington, Illinois, Nevada, Arizona, Oregon and Ohio.
- 57.5% were first time Big Sur Marathon participants
- 40% brought 3 or more family/friends with them
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Sponsor Updates & News
Here's what some of our sponsors are up to...
- Treadmill, our area's premier running store, is expanding its "minimal shoe" wall with the addition of new minimal footwear from Nike, Saucony, Asics and others to add to its full line of Vibram Five Fingers. When running with minimal shoes, you use the ball of your foot, the arch, ankle, knee and hip to absorb the impact and redirect the energy as nature intended.
- GU Energy Labs has developed the GU Pure Performance Sampler which includes 9 Energy Gels, 3 Roctane Gels, 2 Chomps packets, 2 Electrolyte Brew packets, and 1 Recovery Brew packet. Now you can test drive the full GU lineup and see how a nutrition system can help you go farther and finish stronger.
- Rabobank, our Half Marathon sponsor, is "safe, sound, secure and growing!" There are currently 93 branches in California another four should be opening by the year's end. Rabobank, N.A. is part of the Rabobank Group, one of the safest banks in the world with a 110-year history of trustworthy service.
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Merchandise On Sale Now
|  Big Sur's Summer Sale
We're cleaning our closet and have a wide variety of ASICS Core Tanks, Singlets and Run Tops in both men's and women's sizes in a wide variety of colors! Also offering men's Velostretch Singlets and Ard Singlets. To view the merchandise and take advantage of this great offer, click HERE. |
| Going Green | Big Sur Gets Gold for Green
 We've won again! Mirroring the November Half Marathon event, the April Marathon was granted Gold Certification for the success of its greening programs. Called "one of the most progressive events in the country" by the Council for Responsible Sport, the Big Sur Marathon focused on zero waste efforts and boasted less than .12 pounds of trash per participant. Additional initiatives undertaken included 100% online race registration, the creation of an online Results Book, 'virtual' goodie bags for race participants, solar power to provide energy generation at the race finish, a BYOB - Bring Your Own (Water) Bottle - program to help reduce the number of cups on the course, and shuttles to transport runners to the various distance events on race day. Carbon offsets were also purchased and redirected to Native Energy projects in California.
The greening was accomplished via a coordinated, cooperative effort between agencies including Athletes for a Fit Planet, Ecology Action, The Offset Project, the Monterey Regional Waste Management District (MRWMD) and Waste Management.
"We couldn't have achieved the Gold Certification without the involvement of so many dedicated organizations and individuals," stated Karen Ferlito, Chair of the Big Sur Marathon's Green Team. Ferlito cites a core group of approximately 50 volunteers who worked on the greening of the event, plus dozens of others that assisted during race weekend. ______________________________________________________
Green Sponsors Wanted
Now's the time to align your business with two of the 'greenest' road races in the country. Sponsors will receive strong media exposure as well as race comps and promotional exposure. Interested? Contact Marketing Communications Director Julie Armstrong. |
| JUST RUN News | Strong Report Card for 2009-10
More than 6,000 children, representing 79 schools in 17 states, logged over 200,000 miles during the 2009-10 school year. Nineteen classes were awarded Certificates of Congratulations for completing their 3,200 mile virtual runs across the USA and Europe, tracked on the program's website. Additionally, the program promotes acts of good citizenship and we are proud of the JUST RUN kids who performed 14,000 "Just Deeds."
Leader's Manual
Teachers and youth fitness leaders will soon have a hands-on manual to use "in the field." Suggestions for drills and relays, along with an assortment of diverse and fun activities, are included. This manual was designed to supplement JUST RUN's extensive, website based program.
Satellite Successes
JUST RUN is pleased to announce four new satellite programs operating independently to promote heath, fitness and running in Green Bay, WI, Albany, NY, Miami Lakes, FL and Long Beach, CA. These JUST RUN licensees receive a personalized homepage, the ability to monitor a database for registering schools and youth groups in their areas, prototypes for all printed JUST RUN program materials, and on-going assistance from the Big Sur Marathon. School districts, health care cooperatives, cities, recreation departments, marathons, and other organizations are welcome to become JUST RUN Satellites. For more information, contact Program Administrator Susan Love.
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We hope you enjoyed this issue of the Big Sur Marathon On the Run E-Newsletter. Feel free to contact us with comments or suggestions. As always, we welcome your input.
The Board and Staff of the
Big Sur International Marathon |
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