Innovation Insights
From the desk of Braden Kelley
January 2011 - Vol 5, Issue 1
In This Issue
Staging an Innovation Party
The Language of Innovation
Top Tweets from Twitter
Premature Innovation
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Greetings!
Braden Kelley at a Dan Pink Event
Happy 2011!

I hope this email finds you enjoying a strong and happy start to the new year.

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Staging an Innovation Party

Staging an Innovation Party

Have you ever woken up in a cold sweat in the middle night from a nightmare focused on you throwing a big party that nobody comes to? Or, in real life, have you ever thrown a big launch party for a new product or service, made a lot of noise with advertising, marketing and public relations - only to have the sales returns be anemic at best?

 

According to a Linton, Matysiak & Wilkes study from 1997 titled Marketing, Witchcraft or Science, the success rate for new product introductions in the food industry is only between 20 and 30 percent. But, there is a key insight inside that data not to be ignored. The results highlight the power of market research and strategic marketing:


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The Language of Innovation

The Language of Innovation

When I'm out on the road speaking to audiences about innovation, it is reinforced again and again that innovation has become a buzzword, and much in the same way that people struggle to define love - there is no commonly accepted definition for innovation. Try asking someone: "What is love?"

 

And then see if their definition matches your own. Chances are it will be completely different. Then ask them: "What is innovation?"

 

Top Tweets from @innovate on Twitter
 
Top Tweets from @Innovate on TwitterTweet #1 - December's Top 10 Innovation and Marketing Articles - http://ht.ly/3JsXx
Tweet #2
 - Blogging Innovation in Twelve Languages - http://ht.ly/3JsVI
Tweet #3 - Full House of Innovation - http://ht.ly/3JsUB
Tweet #4 - 45 Great Innovation Tweeters - http://ht.ly/3JsSC

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Premature Innovation

Premature Innovation

Prevailing business culture these days is obsessed with speed. People are obsessed with fast prototyping, failing fast, and getting to market fast. But too often people don't stop to think whether their innovation efforts are going too fast. It's almost as if the word premature is fast becoming as taboo in the boardroom as it is in the bedroom.

 

So what is premature innovation?

  
FREE
Braden Kelley will be keynoting Imaginatik's next Innovation Leaders Forum in New York City on February 16, 2011. I will be speaking about my book Stoking Your Innovation Bonfire and finding your innovation catapult. The theme of the event is "Getting innovation RIGHT before recovery."

Rowan Gibson, author of Innovation to the Core will also be there, along with corporate speakers from Bombardier, NYSE, GSA, Chubb, and Medco.

SPACE IS LIMITED to ensure an optimal atmosphere for dialogue and discussion. The event will be held at the New York Stock Exchange in New York City. To register, please contact Alyssa LaPine. We hope to see you in New York!
 

Register Now
Offer Expires: February 15, 2011 (or when all places are full)
 
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All the best,
Braden Kelley
Author, Stoking Your Innovation Bonfire
Editor, Blogging Innovation
(206) 349-8931