Innovation Insights From the desk of Braden Kelley
January 2011 - Vol 5, Issue 1
|
|
|
|
|
Greetings! |
Happy 2011! I hope this email finds you enjoying a strong and happy start to the new year. Soon we will be looking to you, the members of our Innovation Excellence group to tell us what new kinds of content you would find valuable and interesting, and what information would help you get your innovation jobs done in the new year. To make your voice heard in the expansion of the site and community, please join the group if you haven't already.
I hope you enjoy this month's newsletter. Please forward it to any colleagues you think might find it useful.
|
|
|
|
Staging an Innovation Party
|
Have you ever woken up in a cold sweat in the middle night from a nightmare focused on you throwing a big party that nobody comes to? Or, in real life, have you ever thrown a big launch party for a new product or service, made a lot of noise with advertising, marketing and public relations - only to have the sales returns be anemic at best? According to a Linton, Matysiak & Wilkes study from 1997 titled Marketing, Witchcraft or Science, the success rate for new product introductions in the food industry is only between 20 and 30 percent. But, there is a key insight inside that data not to be ignored. The results highlight the power of market research and strategic marketing: Read More
|
The Language of Innovation
|
When I'm out on the road speaking to audiences about innovation, it is reinforced again and again that innovation has become a buzzword, and much in the same way that people struggle to define love - there is no commonly accepted definition for innovation. Try asking someone: "What is love?"
And then see if their definition matches your own. Chances are it will be completely different. Then ask them: "What is innovation?"
|
Top Tweets from @innovate on Twitter |
Read More
|
Premature Innovation
|
Prevailing business culture these days is obsessed with speed. People are obsessed with fast prototyping, failing fast, and getting to market fast. But too often people don't stop to think whether their innovation efforts are going too fast. It's almost as if the word premature is fast becoming as taboo in the boardroom as it is in the bedroom. So what is premature innovation? |
|
FREE
|
Braden Kelley will be keynoting Imaginatik's next Innovation Leaders Forum in New York City on February 16, 2011. I will be speaking about my book Stoking Your Innovation Bonfire and finding your innovation catapult. The theme of the event is "Getting innovation RIGHT before recovery." Rowan Gibson, author of Innovation to the Core will also be there, along with corporate speakers from Bombardier, NYSE, GSA, Chubb, and Medco.
SPACE IS LIMITED to ensure an optimal atmosphere for dialogue and discussion. The event will be held at the New York Stock Exchange in New York City. To register, please contact Alyssa LaPine. We hope to see you in New York! Register Now
| Offer Expires: February 15, 2011 (or when all places are full)
|
Please introduce others to this newsletter using the "Forward email" link at the bottom.
If I haven't heard from you in a while, please drop me a line.
I'm always happy to hear from my good friends and colleagues.
Or, if you would like, please feel free to follow my thoughts on Twitter or Facebook. All the best, |
Braden Kelley
Author, Stoking Your Innovation Bonfire Editor, Blogging Innovation
(206) 349-8931
|
|
|
|