Seth Godin Interview (World Innovation Forum)
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 I had the opportunity to interview Seth Godin, author of "Linchpin", "Purple
Cow", "Tribes" and nine other books, at the World Innovation Forum 2010 in New
York, NY. I'd like to share a video interview I did with Seth during the event about innovation, education,
failure, and more:
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| Top Tweets from @innovate on Twitter |
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Create a Culture of Successful Failure
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 Very often the best way to test an idea is not to analyze it but to try it. The
organization that implements lots of ideas will most likely have many failures
but the chances are, it will reap some mighty successes too. By trying numerous
initiatives we improve our chances that one of them will be a star. As Tom
Kelley, general manager of the design and development firm IDEO, puts it, "Fail
often to succeed sooner."
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Joy is BMW - Marketing Innovation or Marketing Failure?
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I came across the following video of a BMW advertising installation thanks to a
tweet from Blogging Innovation contributor @RowanGibson and I think
it serves as a perfect case study of how one firm - in this case BMW - can
succeed and fail in utilizing some of the modern incremental innovations in the
traditional marketing methods (including social media) to bond itself to an
emotion - in this case 'joy'.
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