Innovation Insights
From the desk of Braden Kelley
May, 2009 - Vol 3, Issue 3
In This Issue
Top 10 Clayton Christensen Insights
Top Tweets from Twitter
Creating a Culture of Continuous Innovation
World Innovation Forum Wrapup
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Greetings!
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I trust this newsletter finds you happily undermining the status quo and creating new sources of value.
 
I've recently returned from the World Innovation Forum where the speakers included Clayton Christensen, CK Prahalad, Paul Saffo, and more. I've posted several blog entries highlighting insights from the event. Many of these were also shared live during the event via Twitter.
 
If you are on Twitter, you can get daily innovation and marketing insights by following @innovate.
 
We have re-styled our web site and blog and are now authoring papers on the creation of a culture of continuous innovation. If this topic interests you, please accept our invitation to join the Continuous Innovation group on LinkedIn.
  
I hope you enjoy the content we have selected this month.
 
Top 10 Clayton Christensen Insights - World Innovation Forum
 
Clayton Christensen
Taking a slightly different approach than other World Innovation Forum bloggers, I've distilled the first 90 minutes with Clayton Christensen down into these Top 10 Insights:

1. Largest markets don't represent the biggest growth opportunity - non-existent markets are key
 
2. Sustaining innovation improves product past what people need - disruptive innovations often win by being inferior but closer to customer needs
 
 
Top Tweets from @innovate on Twitter
 
Top Tweets from @Innovate on TwitterTweet #1 - Interested in Continuous Innovation? - http://ow.ly/6W7e
Tweet #2 - Great article by Malcolm @Gladwell - http://ow.ly/6UA1
Tweet #3
- Interview with Brightidea Co-founder - http://ow.ly/5XHR
Tweet #4 - An Inside Look at the Apple Store - http://ow.ly/59PA
 
 
Creating a Culture of Continuous Innovation
 
Continuous Innovation Culture
In this economic downturn there is more pressure than ever on executives to find new sources of growth, and as a result leaders are increasingly talking about innovation. In some organizations the leader may say "we need to be more innovative" or "we need to think out of the box" and stop there. While for other organizations it may become part of the year's goals or even the organization's mission statement. Only in a small number of cases will there be any kind of sustained effort to enhance, or create, a culture of continuous innovation.
 
 
World Innovation Forum Wrapup
 
World Innovation Forum WrapupI recently had the opportunity to attend the World Innovation Forum (May 5-6, 2009) and a couple of pre-conference events on May 4, 2009 - the ?WhatIf! Innovation Forum and the Paul Saffo Workshop. I was invited to blog and tweet from the balcony at the World Innovation Forum as a member of the BloggersHub (sponsored by Pitney Bowes).

The conference lineup included - Paul Saffo, CK Prahalad, Vijay Govindarajan, Clayton Christensen, Fred Krupp, and Dan Ariely

I did a lot of live-tweeting at the event and have now finished up my blogging in David Letterman fashion with a series of Top 10 Insights posts.
 
 
Save
up to 
$250
Business Innovation Factory will take place October 7-8, 2009 in Providence, RI.

June 15, 2009 is the last day for the $200 early bird discount.

As an added value for my loyal readers, I have negotiated an extra $50 discount. Just register by May 31st using the discount code - bk110. 
Offer Expires: May 31, 2009 (Discounts offered by BIF and are solely at their discretion to grant)
 
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If I haven't heard from you in a while, please drop me a line.
 
I'm always happy to hear from my good friends and colleagues.  

Or, if you would like, please feel free to follow my thoughts and my blog on Twitter.

All the best,
Braden Kelley
Chief Innovation Officer
(206) 349-8931