| Top 10 Clayton Christensen Insights - World Innovation Forum |
Taking a slightly different approach than other World Innovation Forum bloggers, I've distilled the first 90 minutes with Clayton Christensen down into these Top 10 Insights:
1. Largest markets don't represent the biggest growth opportunity - non-existent markets are key
2. Sustaining innovation improves product past what people need - disruptive innovations often win by being inferior but closer to customer needs
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| Top Tweets from @innovate on Twitter |
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| Creating a Culture of Continuous Innovation |
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In this economic downturn there is more pressure than ever on executives to find new sources of growth, and as a result leaders are increasingly talking about innovation. In some organizations the leader may say "we need to be more innovative" or "we need to think out of the box" and stop there. While for other organizations it may become part of the year's goals or even the organization's mission statement. Only in a small number of cases will there be any kind of sustained effort to enhance, or create, a culture of continuous innovation.
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| World Innovation Forum Wrapup |
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 I recently had the opportunity to attend the World Innovation Forum (May 5-6, 2009) and a couple of pre-conference events on May 4, 2009 - the ?WhatIf! Innovation Forum and the Paul Saffo Workshop. I was invited to blog and tweet from the balcony at the World Innovation Forum as a member of the BloggersHub (sponsored by Pitney Bowes). The conference lineup included - Paul Saffo, CK Prahalad, Vijay Govindarajan, Clayton Christensen, Fred Krupp, and Dan Ariely I did a lot of live-tweeting at the event and have now finished up my blogging in David Letterman fashion with a series of Top 10 Insights posts.
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