Innovation Insights
From the desk of Braden Kelley
April, 2009 - Vol 3, Issue 2
In This Issue
Disruptive Innovations in the Gaming Industry?
Top Tweets from Twitter
Effective Conversational Marketing
Interview - Idea Connection CEO - Scott Wurtele
Join Our Mailing List!
Quick Links
Greetings!
Braden Kelley Photo 100wide
I trust this newsletter finds you happily breaking down barriers and uncovering nuggets of wisdom and customer insight.
 
Since our last newsletter, blog traffic has doubled and @innovate now has more than 500 Twitter followers.
 
Other news includes invitations to the Washington Innovation Summit on April 9 and the World Innovation Forum May 5-6 in New York City as a featured blogger. 
 
In addition, I have moved onto an important project for Microsoft's Consumer and Internet group thru June.
 
I hope you enjoy the content we have selected this month.
 
Disruptive Innovations in the Gaming Industry?
 
Disruptive Innovation - Gaming
I came across an article on Windows Live the other day highlighting a couple of potential distruptive innovations in the gaming industry that I thought I would share with you.

The first is OnLive, based in Silicon Valley, which simply put is Video Games On Demand. No downloading, no physical media, just click and play. All you have to do is plug in a sleek mini-console (about as a big as a pack of cigarettes), or load a 1mb plug-in into your PC browser. The company was founded by noted technology entrepreneur Steve Perlman (WebTV, QuickTime). 
 
 
Top Tweets from @innovate on Twitter
 
Top Tweets from @Innovate on TwitterTweet #1 - Celebrating 20 Years of the Internet - http://snurl.com/dygnu
Tweet #2 - Best Kept Secret in Wireless Innovation - http://tinyurl.com/d4jf9e
Tweet #3
- Beyond the Amazon Kindle - http://tinyurl.com/cbygg2
Tweet #4 - Making Money by Giving IP Away - http://tinyurl.com/d7hcf6
 
 
Effective Conversational Marketing
 
Conversational Marketing
What is conversational marketing?

Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate.
 
How Social Media Fits In
 
It seems like I can't get through a day right now without hearing somebody in the media or on the street talking about social media. I think it is great that social media has captured people's attention, but will having more communication channels improve conversational marketing?
 
 
Interview - Idea Connection CEO - Scott Wurtele
 
Scott Wurtele - Idea Connection CEOI had the opportunity to meet interview Scott Wurtele, CEO of IdeaConnection when he was down from Canada this week. I also had the opportunity to meet his lovely wife Wendy Wurtele, VP of Design for the company.

They started IdeaConnection part-time a couple of years ago and began focusing on it full-time about eight months ago when they sold their last online business LawyersandSettlements.com. Scott and Wendy also started and sold WorldBid.com - which counted Alibaba.com as a competitor.

I sat down with Scott to discuss his latest venture, IdeaConnection, a company looking "To give businesses access to the world's most creative and innovative minds, who work collaboratively to solve problems and develop innovations."
 
 
Save
up to 
$610
The World Innovation Forum will take place May 5-6, 2009 in New York City.

May 1, 2009 is the last day of the $410 discount.

As an added value for my loyal readers, I have negotiated an extra $200 discount. Just register using the discount code - INNOVATE. 
Offer Expires: May 1, 2009 (Discounts offered by HSM and are solely at their discretion to grant)
 
Please introduce others to this newsletter using the "Forward email" link at the bottom.
 
If I haven't heard from you in a while, please drop me a line.
 
I'm always happy to hear from my good friends and colleagues.  

Or, if you would like, please feel free to follow my thoughts and my blog on Twitter.

All the best,
Braden Kelley
Chief Innovation Officer
(206) 349-8931